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Posts Tagged ‘ success ’

Sell More Massage Gift Certificates

gift certificate image from Diamond Massage & Wellness Center, San Francisco, CA

If you are a serious business owner, you owe it to yourself (and the success of your business) to find out what these 3 "days" represent. Black Friday Small Business Saturday Cyber Monday
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Posted in marketing, Marketing / Office / Staff | 1 Comment »

Fall Forward!

November 11, 2010
Fall Forward!

Fall is a great time to enjoy the memories of a warm and fun summer and to look ahead to the holidays and the New Year.  It is also a great time to evaluate your past biz and marketing efforts as well as look at creating (or borrowing!) a few new ones. Consider this...
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Posted in Body Techniques, Business, Community Service, Education & Seminars, marketing, Marketing / Office / Staff, Self care | 2 Comments »

Yes, sometimes I do blame the Victim

Screen shot 2010-11-03 at 4.14.57 PM

Granted we have lots of obstacles and stereotypes we need to conquer every day. And the media and politicians certainly don't help us!
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Posted in Business, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 11 Comments »

Meeting New People Makes Me Nervous

October 11, 2010

In order to be successful in business, you must talk to people.  It is black and white and there is no way around it.  You can post all the advertisements you want, you can use written marketing materials at every turn but sooner or later, you  have to open your mouth and talk to...
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Posted in marketing | 3 Comments »

Appeal of Massage Research Continues to Grow!

September 24, 2010

Most folks who know me know that I am a huge proponent of massage research for our profession and also a huge fan of the Massage Therapy Foundation.  As a marketing and biz-minded therapist, I know intuitively that participating in and sharing info about the efficacy of massage is a building block of our...
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Posted in Body Techniques, Education & Seminars, General Massage, marketing, massage research, Patient Education | 3 Comments »

Winner of the Game

August 16, 2010
Winner of the Game

In my opinion, the success rate of massage therapists is incredibly low.  Of course, success is different things to different people but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings.  All too often I hear my colleagues...
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Posted in Business, marketing, Marketing / Office / Staff, Practice Management | 1 Comment »

Your Inner Punk Rocker

July 8, 2010

I seem to be enmeshed in musical metaphors lately. In Jerry Kennedy’s blog titled, “Why Being a Non-Conformist Is Great for Your Business,” he talks about non-conformity and the importance of being true to yourself. So many of us play it safe, particularly in the name of credibility and acceptance. Kennedy shares how he’s...
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Posted in Business, marketing | 3 Comments »

The Classics Still Rock

June 24, 2010

Recently I went to hear a friend’s band (Episodes) play at a local bar. Their music is basically classic rock, indie and some folk rock. The music was great and everyone enjoyed it. The majority of the people in the room were friends of the band. After about an hour, the “cover band” Recovery...
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Posted in Business, marketing | No Comments »

Power vs Force

April 28, 2010

I’ve had the book, Power vs. Force, The Hidden Determinants of Human Behavior: An Anatomy of Consciousness, by David R. Hawkins, M.D., Ph.D. on my shelf for at least 5 years. I liked the title, but never even opened it. The past 6 months have been filled with a lot of change and major...
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Posted in Practice Management, Self care | No Comments »

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