If you are a serious business owner, you owe it to yourself (and the success of your business) to find out what these 3 "days" represent.
Black Friday
Small Business Saturday
Cyber Monday
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Sell More Massage Gift Certificates Fall Forward!
Fall is a great time to enjoy the memories of a warm and fun summer and to look ahead to the holidays and the New Year. It is also a great time to evaluate your past biz and marketing efforts as well as look at creating (or borrowing!) a few new ones. Consider this... Yes, sometimes I do blame the Victim Granted we have lots of obstacles and stereotypes we need to conquer every day. And the media and politicians certainly don't help us! Meeting New People Makes Me NervousIn order to be successful in business, you must talk to people. It is black and white and there is no way around it. You can post all the advertisements you want, you can use written marketing materials at every turn but sooner or later, you have to open your mouth and talk to... What Are YOUR Goals for The Rest of 2010?
We've all got three more months to make BIG things happen....
Together, we can do it! Appeal of Massage Research Continues to Grow! Most folks who know me know that I am a huge proponent of massage research for our profession and also a huge fan of the Massage Therapy Foundation. As a marketing and biz-minded therapist, I know intuitively that participating in and sharing info about the efficacy of massage is a building block of our... Winner of the Game
In my opinion, the success rate of massage therapists is incredibly low. Of course, success is different things to different people but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings. All too often I hear my colleagues... Your Inner Punk RockerI seem to be enmeshed in musical metaphors lately. In Jerry Kennedy’s blog titled, “Why Being a Non-Conformist Is Great for Your Business,” he talks about non-conformity and the importance of being true to yourself. So many of us play it safe, particularly in the name of credibility and acceptance. Kennedy shares how he’s... The Classics Still RockRecently I went to hear a friend’s band (Episodes) play at a local bar. Their music is basically classic rock, indie and some folk rock. The music was great and everyone enjoyed it. The majority of the people in the room were friends of the band. After about an hour, the “cover band” Recovery... Power vs ForceI’ve had the book, Power vs. Force, The Hidden Determinants of Human Behavior: An Anatomy of Consciousness, by David R. Hawkins, M.D., Ph.D. on my shelf for at least 5 years. I liked the title, but never even opened it. The past 6 months have been filled with a lot of change and major... |