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Posts Tagged ‘ scheduling ’

Selling Yourself Short

January 12, 2012
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Selling Yourself Short

What is wrong with the following statement? FIRE!!!! Ready…aim. It seems silly, counter intuitive and even dangerous to get such important steps this badly out of order. You would not do it with a rifle, why would you do it with your business? Sometimes we are faced with making decisions quickly in business, sometimes...
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Posted in Acupuncture & Acupressure, Billing & Insurance, Business, Education & Seminars, Ethics, General Massage, marketing, Marketing / Office / Staff, Patient Education, Practice Management, Social Media | 1 Comment »

Problem Solving in Your Practice

December 11, 2011
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Every day, I get emails and calls from therapists who want some advice on problems in their practice. I usually can’t give an answer off the top of my head without questioning the therapist for further details, and visiting their website if they have one (and by the way, not having one is a...
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Posted in Business, General Massage, marketing, Marketing / Office / Staff, Practice Management | No Comments »

“Ownership” of Clients

December 6, 2011
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If you’re an employer of massage therapists, or you are a massage therapist who’s is employed by someone else, who “owns” the client? The short answer is, no one. People have the right to go where they choose, and to patronize whatever massage therapist they choose to patronize. The long answer is a little...
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Posted in Ethics, General Massage, marketing, Marketing / Office / Staff, Personal Injury / Legal, Practice Management | No Comments »

Training Your Clients

August 15, 2011
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Training Your Clients

I feel like I might have written about this before but it is so important to me; I will risk repeating myself.  Make no mistake about it. Your clients are trainable.  I am not talking about the kind of training you see in the photo.  That is meant as a joke, really.  But in...
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Posted in Business, Ethics, Practice Management | 4 Comments »

Tick-tock…

February 1, 2011
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Tick-tock…

One of the most important time management strategies that I have discovered on my professional path is developing the habit of analyzing and filtering my daily/weekly/monthly tasks and projects into 2 main categories: important and urgent. Items are not usually in the same category. It is a constant struggle to walk...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Practice Management | 5 Comments »

The Holidays Are Over…Now What?

December 27, 2010
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The Holidays Are Over…Now What?

If you are like most massage therapists,  you’ve been scrambling to fit clients into a busy holiday schedule, coordinating gift certificate sales and working extra hours to be able to take a few days off.  It is a jam packed time of year for all.  The holidays are over, with the exception of New...
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Posted in Business, marketing | 1 Comment »

Command Your Schedule

October 18, 2010
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Command Your Schedule

If you are self employed and have found yourself working certain hours that don’t appeal to you, you have no one to blame but yourself.  After all, you are in command of your schedule.  Boy that sounds hard core but it’s true.  Here is the rationale.  I know when you are in business for yourself,...
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Posted in Business, Practice Management | 2 Comments »

Sharing Clients

July 19, 2010
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It seems counter intuitive to business to want to share clients but it can be one of the most rewarding experiences for both the client and the therapist.  Often my schedule is too tight to accomodate seeing a client reguarly.  My clients have gotten used to my extensive travel schedule and although they prefer to...
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Posted in Business, marketing, Practice Management | 3 Comments »

When Too Much Is Too Much

May 17, 2010
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This week, I told some very loyal clients that I have to “cut back” on their seeing them.  For six years I have seen them on Monday nights at 8 pm.  I am not a fan of working nights and in fact, have been able to avoid it, except for this particular couple.   When...
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Posted in Business, Practice Management, Self care | 1 Comment »