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resources ABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK |
Posts Tagged ‘ sales ’ABMP
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LauraAllenMT
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Do you need new clients? Duhhh… Don’t answer so fast…
As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn’t cost an arm and a leg. Then I ask them the dreaded question, “WHY do they need new... Is Saving Money COSTING You Money?
Strange question, Angie! How on Earth can SAVING money actually COST you money? As improbable and counter intuitive as that statement may seem, there is some truth in there that can be easily overlooked, and cost you big bucks on your bottom line. There are smart ways to save, and there are ways that... Raw Material Costs on the Rise Some might say, “So What, Angie? I am not a manufacturer, this will not impact me!” Ahhh,… not so! It impacts everyone, even in places you weren’t expecting! Let me share with you a quick snapshot of some of the manufacturing landscape and how it might impact your bottom line. Raw materials are the... The Holidays Are Over…Now What?
If you are like most massage therapists, you’ve been scrambling to fit clients into a busy holiday schedule, coordinating gift certificate sales and working extra hours to be able to take a few days off. It is a jam packed time of year for all. The holidays are over, with the exception of New... Fall Forward!
Fall is a great time to enjoy the memories of a warm and fun summer and to look ahead to the holidays and the New Year. It is also a great time to evaluate your past biz and marketing efforts as well as look at creating (or borrowing!) a few new ones. Consider this... Yes, sometimes I do blame the Victim Granted we have lots of obstacles and stereotypes we need to conquer every day. And the media and politicians certainly don't help us! Are You Responsible?Loaded question, I know. But hear me out. Better phrased the question is, are you responsible for marketing if you work for someone else? Without hesitation, the answer is yes. However, most massage therapists take a job working for someone else because they don’t want to do any marketing or feel it isn’t their... Trust Your GutYesterday, I got a call from a female massage therapist. She wanted to discuss something that happened at the spa where she works. She considers herself a deep tissue, medical massage therapist. In her previous life, she has been a registered nurse and still combines these worlds in her care for her clients. She... Ugh… I Hate SalesSo many of my students don’t like marketing because they equate it with sales. For some reasons, the word “sales” has a bad reputation. Perhaps you think that sales is pushy and you have chosen to escape the consumerism of America and are determined not to sell anything, ever. A psychological block about sales... |
