Tag Archive for marketing

Social Media Recipe

I read the following post by Shawn Hessinger and think it’s one of the best (and most enjoyable) descriptions of social media that I’ve read. I contacted him and he graciously gave me permission to repost it. Enjoy! Social Media…

Choosing Your Name

Marketing your practice can be frustrating at times. Most people struggle over what to call themselves. They want a title that expresses what they do, yet often find themselves limited in what they can say. Use terms the public can…

What’s In a Name?

While zipping through the TV commercials on a show I recorded, one of them caught my attention. The commercial was for dried plums. It was very hip and showed children and young, active adults eating those fruits. The commercial extolled…

In your zone…or pushing out of it?

There is an awesome quote that I found by a relatively unknown author named Noela Evans ,“Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.” Resonate or recoil? This is a topic I think about quite often as I work with folks who are uncomfortable with some (a lot actually) of the content I teach and present. Marketing and massage therapists…remember the torrid love affair??

Tick-tock…

One of the most important time management strategies that I have discovered on my professional path is developing the habit of analyzing and filtering my daily/weekly/monthly tasks and projects into 2 main categories: important and urgent. Items are not usually in the same category. It is a constant struggle to walk away from urgent in favor of important-but I know I feel more successful if I get to check off tasks that are important-because those are the things that I am passionate about-the things that define me and my goals and vision.

The Business of Sharing

I’ve decided to stay in Mexico until April. Writing a book takes time in a peaceful, quiet environment and it doesn’t get more peaceful and quiet than this sleepy, magical little town. A beach town that I have run across,…