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Posts Tagged ‘ marketing ’

Marketing language tip #1: clients versus patients

March 26, 2011
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Why do so many of my clients, arguably some of the most discriminating and highest paying clients in the world, prefer to be called a “client” instead of a “patient”? Because as one of them said specifically “patient sounds as if I’m sick. I don’t like going to the doctor. Why would anyone want...
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Posted in Business, marketing, Practice Management | No Comments »

Social Media Recipe

March 23, 2011
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Social Media Recipe

I read the following post by Shawn Hessinger and think it’s one of the best (and most enjoyable) descriptions of social media that I’ve read. I contacted him and he graciously gave me permission to repost it. Enjoy! Social Media for Your Small Business is a Piece of Cake Small businesses may know that...
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Posted in Business, marketing | 1 Comment »

A Very Proud Day for Massage Therapy and the Foundation that Supports it

March 14, 2011
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A Very Proud Day for Massage Therapy and the Foundation that Supports it

I went to a symposium on starting a clinical massage program, and a Massage Therapy Foundation Grant Recipient reunion broke out! I had the great fortune to attend the In-Depth Perspective on Starting Clinical Massage Programs, organized by Lisa Santoro, at Boston Medical Center on March 5, 2011.  The presenters included pioneers in our...
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Posted in Body Techniques, Business, Community Service, Education & Seminars, General Massage, Health & Wellness, Marketing / Office / Staff, Massage Therapy for Older People, Patient Education, Research, Self care | 8 Comments »

Why you can’t afford to NOT hire a business coach

March 12, 2011
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Business coaching… yes, you CAN afford it. In fact, you can’t afford not to. A coach, like a personal trainer for your business- holds you accountable to taking action- until it becomes habit for you, a trait that is worth more than its weight in gold. I am so proud of all of my...
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Posted in Business | 1 Comment »

Choosing Your Name

March 4, 2011
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Marketing your practice can be frustrating at times. Most people struggle over what to call themselves. They want a title that expresses what they do, yet often find themselves limited in what they can say. Use terms the public can understand and avoid simply putting letters after your name. For example, instead of calling...
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Posted in Business, marketing | No Comments »

What’s In a Name?

February 18, 2011
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What’s In a Name?

While zipping through the TV commercials on a show I recorded, one of them caught my attention. The commercial was for dried plums. It was very hip and showed children and young, active adults eating those fruits. The commercial extolled the health benefits of dried plums. Well, I know that dried plums are more...
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Posted in Business, marketing | No Comments »

In your zone…or pushing out of it?

February 16, 2011
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In your zone…or pushing out of it?

There is an awesome quote that I found by a relatively unknown author named Noela Evans ,“Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.” Resonate or recoil? This is a topic I think about quite often as I work with folks who are uncomfortable...
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Posted in Body Techniques, Business, marketing, Marketing / Office / Staff, Other Topics, Practice Management | 1 Comment »

Tick-tock…

February 1, 2011
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Tick-tock…

One of the most important time management strategies that I have discovered on my professional path is developing the habit of analyzing and filtering my daily/weekly/monthly tasks and projects into 2 main categories: important and urgent. Items are not usually in the same category. It is a constant struggle to walk...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Practice Management | 5 Comments »

The Business of Sharing

January 17, 2011
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I’ve decided to stay in Mexico until April. Writing a book takes time in a peaceful, quiet environment and it doesn’t get more peaceful and quiet than this sleepy, magical little town. A beach town that I have run across, most likely not by coincidence, as I have quickly fallen in love with this...
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Posted in Business, Ethics, marketing, Practice Management | 6 Comments »

Expanding the Types of Products You Sell

January 10, 2011
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Expanding the Types of Products You Sell

In my last blog I talked about the importance of retailing and how sampling builds sales and customer satisfaction. Today I want to explore the types of products to sell. One of the major tenets of product sales is to sell items you directly use in your practice. Products that fall into this category...
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Posted in Business, marketing | 4 Comments »

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