Tag Archive for marketing

Caring, Courage and Rock and Roll

Lao Tzu said “From caring comes courage.”I discovered deeper meaning to this famous truth in, of all places, the Rock and Roll Capital of the World.  I had the great fortune to spend some time with an intimate group of…

Ethical Blogging

On May 21, 2011, Luke O’Neil wrote an informative article in The Wall Street Journal, titled, A Guide to Happy (and Legal) Tumblr-ing: Blogging without ‘stealing’ is much easier than you think. He addresses the common sentiment among the majority…

Generating Buzz

I was recently interviewed by Irene Diamond on the topic of How to Get More Buzz for Your Massage Biz! I always enjoy teleseminars, although I usually wish I could have a bit more time. One of the questions I…

How Not to Sell Products

This week I spent the afternoon at a spa at the Omni Hotel in Atlanta. The first thing I noticed was the absence of a retail area. I later discovered this was due to the layout constrictions. The reception desk…

Your Favorite Business Books

In April there was a Facebook activity to celebrate National Book Week. The rules were to grab the closest book to you, turn to page 52, post the 5th sentence as your status and don’t mention the title. Of course,…

April is Physical Fitness Month

Let your clients know that April is Physical Fitness Month. Encourage them to think about what they can do to improve their health–and we all know that massage certainly does that. Here are some ideas: Announce that it’s Physical Fitness…