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Posts Tagged ‘ marketing ’

Professional Jealousy: Not Professional at All

July 23, 2011
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Have you ever been a victim of professional jealousy? Even worse, have you been one to perpetuate it? I personally can’t think of any motivation to be so jealous of a fellow massage therapist that I would do something to try and sabotage their business, or repeat rumors or outright untruths about someone in...
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Posted in Business, Ethics, General Massage | No Comments »

Massage business success = moving through your fears

July 14, 2011
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Face Your Fears, But Do It Anyway. (A story contribution to Don Dillon’s soon to be released book “Sustain and Succeed in Massage Therapy Practice”. Don is also the author of the book titled ”Better Business Agreements”.) “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she...
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Posted in Body Techniques | 2 Comments »

Ethical Blogging

July 8, 2011
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Ethical Blogging

On May 21, 2011, Luke O’Neil wrote an informative article in The Wall Street Journal, titled, A Guide to Happy (and Legal) Tumblr-ing: Blogging without ‘stealing’ is much easier than you think. He addresses the common sentiment among the majority of bloggers of a “what’s-mine-is-yours-and-what’s-yours-is-mine policy.” While most people are cautious about copyright infringement...
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Posted in Business, Ethics | No Comments »

Generating Buzz

June 12, 2011
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Generating Buzz

I was recently interviewed by Irene Diamond on the topic of How to Get More Buzz for Your Massage Biz! I always enjoy teleseminars, although I usually wish I could have a bit more time. One of the questions I was asked (and am frequently asked by others) is, “What is the most effective...
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Posted in Business | 2 Comments »

How Not to Sell Products

May 27, 2011
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How Not to Sell Products

This week I spent the afternoon at a spa at the Omni Hotel in Atlanta. The first thing I noticed was the absence of a retail area. I later discovered this was due to the layout constrictions. The reception desk is about 10 feet in front of the main entrance As you walk through...
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Posted in Business, marketing, Marketing / Office / Staff | 3 Comments »

Your Favorite Business Books

May 12, 2011
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Your Favorite Business Books

In April there was a Facebook activity to celebrate National Book Week. The rules were to grab the closest book to you, turn to page 52, post the 5th sentence as your status and don’t mention the title. Of course, the closest book to me was a business book. This got me to thinking...
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Posted in Business, marketing, Practice Management | 4 Comments »

And The Most Asked Question Is….?

May 9, 2011
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And The Most Asked Question Is….?

Just back from the AMTA-NY Chapter annual convention, where I taught an ethics class and a target marketing class, my head is full of questions.  I love teaching and imparting my little piece of wisdom (if you want to call it that) on others in the profession.  It is an opportunity to join with...
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Posted in Business, marketing, Practice Management | 1 Comment »

Clan of the Massage Therapists

May 3, 2011
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Clan of the Massage Therapists

“Call it a clan, call it a network, call it a tribe, call it a family.  Whatever you call it, whoever you are, you need one.” ~Jane Howard I am thinking back over the MA Chapter 51st Annual meeting I participated in last weekend, and in doing so, I realize that our meetings, events...
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Posted in Business, Education & Seminars, Marketing / Office / Staff | No Comments »

April is Physical Fitness Month

April 18, 2011
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April is Physical Fitness Month

Let your clients know that April is Physical Fitness Month. Encourage them to think about what they can do to improve their health–and we all know that massage certainly does that. Here are some ideas: Announce that it’s Physical Fitness Month by putting up posters in your office. Offer special incentives for clients who...
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Posted in Business, marketing | No Comments »

Can Attractiveness Hurt Your Business?

April 15, 2011
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Can Attractiveness Hurt Your Business?

I never would have thought I would utter the words: Can Attractiveness Hurt Your Business? But after two related instances I have to wonder. 1. We held a birthday party for a friend at our house. We surprised her by starting off the afternoon with a massage by my regular therapist. After he left,...
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Posted in Business, Ethics, marketing | 7 Comments »

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