Face Your Fears, But Do It Anyway. (A story contribution to Don Dillon’s soon to be released book “Sustain and Succeed in Massage Therapy Practice”. Don is also the author of the book titled ”Better Business Agreements”.) “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she...
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Massage business success = moving through your fearsEthical Blogging
On May 21, 2011, Luke O’Neil wrote an informative article in The Wall Street Journal, titled, A Guide to Happy (and Legal) Tumblr-ing: Blogging without ‘stealing’ is much easier than you think. He addresses the common sentiment among the majority of bloggers of a “what’s-mine-is-yours-and-what’s-yours-is-mine policy.” While most people are cautious about copyright infringement... Generating Buzz
I was recently interviewed by Irene Diamond on the topic of How to Get More Buzz for Your Massage Biz! I always enjoy teleseminars, although I usually wish I could have a bit more time. One of the questions I was asked (and am frequently asked by others) is, “What is the most effective... How Not to Sell Products
This week I spent the afternoon at a spa at the Omni Hotel in Atlanta. The first thing I noticed was the absence of a retail area. I later discovered this was due to the layout constrictions. The reception desk is about 10 feet in front of the main entrance As you walk through... Your Favorite Business Books
In April there was a Facebook activity to celebrate National Book Week. The rules were to grab the closest book to you, turn to page 52, post the 5th sentence as your status and don’t mention the title. Of course, the closest book to me was a business book. This got me to thinking... And The Most Asked Question Is….?
Just back from the AMTA-NY Chapter annual convention, where I taught an ethics class and a target marketing class, my head is full of questions. I love teaching and imparting my little piece of wisdom (if you want to call it that) on others in the profession. It is an opportunity to join with... Clan of the Massage Therapists
“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” ~Jane Howard I am thinking back over the MA Chapter 51st Annual meeting I participated in last weekend, and in doing so, I realize that our meetings, events... April is Physical Fitness Month
Let your clients know that April is Physical Fitness Month. Encourage them to think about what they can do to improve their health–and we all know that massage certainly does that. Here are some ideas: Announce that it’s Physical Fitness Month by putting up posters in your office. Offer special incentives for clients who... Can Attractiveness Hurt Your Business?
I never would have thought I would utter the words: Can Attractiveness Hurt Your Business? But after two related instances I have to wonder. 1. We held a birthday party for a friend at our house. We surprised her by starting off the afternoon with a massage by my regular therapist. After he left,... Marketing language tip #1: clients versus patientsWhy do so many of my clients, arguably some of the most discriminating and highest paying clients in the world, prefer to be called a “client” instead of a “patient”? Because as one of them said specifically “patient sounds as if I’m sick. I don’t like going to the doctor. Why would anyone want... |