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Posts Tagged ‘ business planning ’

Is Saving Money COSTING You Money?

August 12, 2011
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Is Saving Money COSTING You Money?

Strange question, Angie! How on Earth can SAVING money actually COST you money? As improbable and counter intuitive as that statement may seem, there is some truth in there that can be easily overlooked, and cost you big bucks on your bottom line. There are smart ways to save, and there are ways that...
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Posted in Acupuncture & Acupressure, Business, Education & Seminars, General Massage, marketing, Marketing / Office / Staff, Other Topics | 1 Comment »

Your Favorite Business Books

May 12, 2011
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Your Favorite Business Books

In April there was a Facebook activity to celebrate National Book Week. The rules were to grab the closest book to you, turn to page 52, post the 5th sentence as your status and don’t mention the title. Of course, the closest book to me was a business book. This got me to thinking...
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Posted in Business, marketing, Practice Management | 4 Comments »

Clan of the Massage Therapists

May 3, 2011
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Clan of the Massage Therapists

“Call it a clan, call it a network, call it a tribe, call it a family.  Whatever you call it, whoever you are, you need one.” ~Jane Howard I am thinking back over the MA Chapter 51st Annual meeting I participated in last weekend, and in doing so, I realize that our meetings, events...
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Posted in Business, Education & Seminars, Marketing / Office / Staff | No Comments »

A Very Proud Day for Massage Therapy and the Foundation that Supports it

March 14, 2011
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A Very Proud Day for Massage Therapy and the Foundation that Supports it

I went to a symposium on starting a clinical massage program, and a Massage Therapy Foundation Grant Recipient reunion broke out! I had the great fortune to attend the In-Depth Perspective on Starting Clinical Massage Programs, organized by Lisa Santoro, at Boston Medical Center on March 5, 2011.  The presenters included pioneers in our...
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Posted in Body Techniques, Business, Community Service, Education & Seminars, General Massage, Health & Wellness, Marketing / Office / Staff, Massage Therapy for Older People, Patient Education, Research, Self care | 8 Comments »

In your zone…or pushing out of it?

February 16, 2011
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In your zone…or pushing out of it?

There is an awesome quote that I found by a relatively unknown author named Noela Evans ,“Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.” Resonate or recoil? This is a topic I think about quite often as I work with folks who are uncomfortable...
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Posted in Body Techniques, Business, marketing, Marketing / Office / Staff, Other Topics, Practice Management | 1 Comment »

Do You Believe in Magic?

February 10, 2011
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Do You Believe in Magic?

As much as I would like to change the world for the better, I have to do my part one step at a time. If I look at the entire need in its bulk sum, it can be overwhelming. But if I can break this down into things which I can control, then MASTER...
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Posted in Body Techniques, Business, Community Service, Education & Seminars, General Massage, marketing, Marketing / Office / Staff, massage research, Research | 3 Comments »

Tick-tock…

February 1, 2011
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Tick-tock…

One of the most important time management strategies that I have discovered on my professional path is developing the habit of analyzing and filtering my daily/weekly/monthly tasks and projects into 2 main categories: important and urgent. Items are not usually in the same category. It is a constant struggle to walk...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Practice Management | 5 Comments »

Expanding the Types of Products You Sell

January 10, 2011
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Expanding the Types of Products You Sell

In my last blog I talked about the importance of retailing and how sampling builds sales and customer satisfaction. Today I want to explore the types of products to sell. One of the major tenets of product sales is to sell items you directly use in your practice. Products that fall into this category...
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Posted in Business, marketing | 4 Comments »

Sell More Massage Gift Certificates

gift certificate image from Diamond Massage & Wellness Center, San Francisco, CA

If you are a serious business owner, you owe it to yourself (and the success of your business) to find out what these 3 "days" represent. Black Friday Small Business Saturday Cyber Monday
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Posted in marketing, Marketing / Office / Staff | 1 Comment »

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