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Posts Tagged ‘ branding ’

Holiday Income? UH… YES, PLEASE!

December 7, 2012
By
Holiday Income

Would anyone say, “ No, Thank You!” ? It is difficult for me to imagine a time these days when anyone would turn down making additional income. During a time when many Americans are making a list and checking it twice, most of us are plotting presents for friends, colleagues, family and friends for...
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Posted in Body Techniques, Business, General Massage, marketing, Marketing / Office / Staff, Social Media | No Comments »

Bridging the Gap; Referring Other CAM Disciplines

March 23, 2012
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Bridging the Gap; Referring Other CAM Disciplines

If you know of something that may help a client, are you inclined to share that information? (I HOPE the answer to this question was YES.) Because the truth is, as a healthcare professional, your client looks to you for advice and direction to not only alleviate symptoms but to provide long term solutions...
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Posted in Acupuncture & Acupressure, Business, Education & Seminars, General Massage, Health & Wellness, Natural Healing & Nutrition, Pain Management, Patient Education, Practice Management | No Comments »

Is Saving Money COSTING You Money?

August 12, 2011
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Is Saving Money COSTING You Money?

Strange question, Angie! How on Earth can SAVING money actually COST you money? As improbable and counter intuitive as that statement may seem, there is some truth in there that can be easily overlooked, and cost you big bucks on your bottom line. There are smart ways to save, and there are ways that...
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Posted in Acupuncture & Acupressure, Business, Education & Seminars, General Massage, marketing, Marketing / Office / Staff, Other Topics | 1 Comment »

Choosing Your Name

March 4, 2011
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Marketing your practice can be frustrating at times. Most people struggle over what to call themselves. They want a title that expresses what they do, yet often find themselves limited in what they can say. Use terms the public can understand and avoid simply putting letters after your name. For example, instead of calling...
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Posted in Business, marketing | No Comments »

What’s In a Name?

February 18, 2011
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What’s In a Name?

While zipping through the TV commercials on a show I recorded, one of them caught my attention. The commercial was for dried plums. It was very hip and showed children and young, active adults eating those fruits. The commercial extolled the health benefits of dried plums. Well, I know that dried plums are more...
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Posted in Business, marketing | No Comments »

In your zone…or pushing out of it?

February 16, 2011
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In your zone…or pushing out of it?

There is an awesome quote that I found by a relatively unknown author named Noela Evans ,“Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.” Resonate or recoil? This is a topic I think about quite often as I work with folks who are uncomfortable...
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Posted in Body Techniques, Business, marketing, Marketing / Office / Staff, Other Topics, Practice Management | 1 Comment »

Managing in Difficult Economic Times

March 16, 2010
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The past two years have been challenging for most people. When the market tumbled, many people lost half of their savings. Jobs were lost, production fell, and houses were foreclosed. A lot of people drastically reduced their spending on anything that wasn’t crucial to survival. While the economic forecast has brightened, many massage therapists...
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Posted in Business, Marketing / Office / Staff | 5 Comments »

Who will you refer? And who might refer you?

March 3, 2010
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Who will you refer? And who might refer you?

I have been blessed and challenged with some tight marketing budgets.  The blessing comes from the necessity of learning to love guerrilla tactics and duct tape marketing.  John Jantsch wrote a FAB book entitled, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. Published in 2006, it is still one of...
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Posted in Education & Seminars, marketing, Marketing / Office / Staff, Practice Management | 2 Comments »

Embracing our Compassion

January 25, 2010
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Embracing our Compassion

In addition to all thinks biz, practice building and social media marketing, I really appreciate the fact that part of my personal branding online is being able to talk and write about the yearning in my soul for forward movement-advancement on my spiritual path.  Fortunately, I get to work with a massage sub-specialty, Compassionate...
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Posted in General Massage, Marketing / Office / Staff, Massage Therapy for Older People, Other Topics, Practice Management | 4 Comments »

How is Your Business Like the Desktop Stiletto Radio?

January 13, 2010
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How is Your Business Like the Desktop Stiletto Radio?

I read an interesting post from one of my social media gurus, Guy Kawasaki.  Guy was posting from super geek world, AKA the Consumer Electronic Show, CES, this week.  Perhaps you may have heard some news from this international event, billed as world’s largest consumer technology tradeshow.  All the big (and many small and...
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Posted in General Massage, Health & Wellness, Marketing / Office / Staff, Practice Management | No Comments »

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