Tag Archive for branding

Is Saving Money COSTING You Money?

Strange question, Angie! How on Earth can SAVING money actually COST you money? As improbable and counter intuitive as that statement may seem, there is some truth in there that can be easily overlooked, and cost you big bucks on…

Choosing Your Name

Marketing your practice can be frustrating at times. Most people struggle over what to call themselves. They want a title that expresses what they do, yet often find themselves limited in what they can say. Use terms the public can…

What’s In a Name?

While zipping through the TV commercials on a show I recorded, one of them caught my attention. The commercial was for dried plums. It was very hip and showed children and young, active adults eating those fruits. The commercial extolled…

In your zone…or pushing out of it?

There is an awesome quote that I found by a relatively unknown author named Noela Evans ,“Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.” Resonate or recoil? This is a topic I think about quite often as I work with folks who are uncomfortable with some (a lot actually) of the content I teach and present. Marketing and massage therapists…remember the torrid love affair??

Managing in Difficult Economic Times

The past two years have been challenging for most people. When the market tumbled, many people lost half of their savings. Jobs were lost, production fell, and houses were foreclosed. A lot of people drastically reduced their spending on anything…

Embracing our Compassion

In addition to all thinks biz, practice building and social media marketing, I really appreciate the fact that part of my personal branding online is being able to talk and write about the yearning in my soul for forward movement-advancement…