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resources ABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK |
New Social Media Tool to OFFER up Customer Engagement!
Just today, Facebook added a new feature. Referred to as offers exclusive for your business pages! This is a GREAT new way for businesses, brands and organizations to offer discounts to their fans! So when your fans “like” your pages they will receive your offers, updates in their feed. How does it work? First... Behind Closed DoorsFrom the title, you might think this blog is about The Client List, the trashy new show on the Lifetime Channel that gives massage therapy a black eye. No such luck; the event I am referring to is the upcoming Leadership Summit #2, set to take place next week in Chicago. The first Leadership... Giving Back
Like most massage therapists, you probably belong to a professional association. And like most massage therapists, you probably joined for the liability insurance. But there is so much more and if you don’t take advantage of the perks, you’re missing the point. Repeatedly I recommend the business resources of these associations to my consulting... What to Condsider When Creating a Mobile Website
Mobile apps, mobile sites, mobile marketing, mobile mobile mobile… this fast paced techno age everything seems to be changing so quickly. You may have recently completed updates to your website to find out it is completely the wrong size for mobile devices. It can turn your hair grey or create many sleepless nights trying... CAMTC Responds to “Money Grab” Accusations from Massage TodayLast week, Massage Today President Donald Peterson published an article entitled The CAMTC Money Grab. It cast the CAMTC in a very unfavorable light; to make a long story short, it appeared to expose excessive financial wrongdoing at the organization by stating that the CAMTC was paying the expenses and per diem for no... Winging It & Wishing? If you’re my ‘friend’ on Facebook, you might have seen my post about the homeless lady named Teressa who is often outside my office… I mentioned about how I was wondering whether she has the ability to make a change in her circumstances, and if she does have the mental and physical capabilities, then... MOCC Proposal: Dis-Organized ChaosI’ve been criticizing the Maintenance of Core Competency (MOCC) proposal from the Federation of State Massage Therapy Boards since the moment it landed on my radar, and I haven’t changed my mind. I think it’s a terrible plan that doesn’t serve any good purpose other than increasing the coffers of the FSMTB. In its... Spring Fever
If there is such a thing as “spring fever”, I’ve got it. With a mountain of work on my desk, articles to write, clients to see and family obligations tugging at me, all I want to do is run outside and let the sun touch my translucent skin. I feel like calling in sick to... Optimizing Websites that Produce Results in 7 Steps!
For every business owner in today’s world, your website is ONE of the primary ways your customers and potential customers are exposed to you, your brand and your products and services. I spend quite a bit of time talking about social media. Especially on items like how to get more traffic, engage with... Cheers and JeersI confess to being too lazy to be in depth with my blog this week. It’s Easter Sunday, and quite frankly I need a day of rest, so I’m just handing out a few cheers and jeers. There is usually a swirling sewer of legislation going on somewhere, and I’m sure today is no... Mirror Mirror
This is a visual profession. That means your appearance matters a lot. Consumers want to “see” their massage therapists. A visual assessment is often a determining factor in choosing a therapist, even over skill set. In fact, studies show that advertising with a photograph is more effective than without. It is not important to be beautiful or... Inquiring Minds Want to KnowI’ve spent the past couple of weekends teaching at AMTA meetings; first in SC and this past week in Alaska. One of the classes I taught at both meetings was “Using Research to Market Your Massage Therapy Practice.” I’ve been on my research soapbox for a while now. The big question is, “Who gives... Prenatal Massage Essentials
Recently, as I watched my best girlfriends prepare for their first (and second!) babies, I decided I really want to take the confusion out of essential oils for use in massage during pregnancy. As an Internationally Certified Aromatherapist and a well-educated “hippie” when it comes to safe, natural alternatives, I am very passionate about... Make Your Voice Heard
Our industry is at a critical juncture. As we move into a “full-fledged” profession with the various stakeholders (AFMTE, AMTA, ABMP, FSMTB, MTF, NCBTMB), actually attempting to play well with each other and work in harmony for the greater good of the profession, now is the time to make sure your voice is heard!... Successful Marketing is as Easy as 1,2,3!
I’m going give it to you straight this week. No sugar coating it, a tough lesson to be learned. I hate to have to tell you this, but your massage business isn’t special. After 15+ years of helping businesses grow, developing marketing and sales programs, seeing what works and what doesn’t I’ve discovered... |
