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North Carolina Rocks the AMTA National Convention!

October 7, 2012
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My husband Champ and I attended the AMTA National Convention in Raleigh this week, and a good time was had by all! Congratulations to all our colleagues in the North Carolina Chapter for pulling off a fabulous event! I’m not going to take any credit because other than teaching and sitting in the House...
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Offer Gift Certificates Through Yelp

September 18, 2012
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Offer Gift Certificates Through Yelp

On September 12, 2012 Yelp announced a new product feature available to all businesses that participate on their site. Businesses can now sell gift certificates through their Yelp profile page. Gift certificates are not discounted like Deals are. They’re full-value cash equivalents. Of course, Yelp takes a 10% cut of all gift certificates sold...
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Absolute Power Corrupts

September 8, 2012
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  Posted on September 8, 2012   It’s election time, and we’re being subjected to the usual rounds of propaganda, false accusations, half-truth mudslinging, and other shenanigans that accompany campaigns. It’s also election time at the Federation of State Massage Therapy Boards, and I’ve been watching their shenanigans with the same sense of “did...
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10 Guidelines to Successful Social Media Results

September 7, 2012
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10 Guidelines to Successful Social Media Results

You need a plan for your social media, maybe you aren’t getting results you like or you want to get started but have NO idea what to do. Here are 10 Guidelines help you get the results you want. I’m being 100% transparent, these guidelines are how SRB Solutions gets results for our clients...
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Am I Too Harsh?

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I’m a business woman. AND, I have a sympathetic heart… but, even when I am understanding of another person’s plight, in the end, I still run a business. And you do too! Many massage therapists I coach don’t recognize the fact that they are in business for themselves. I get that same warm-fuzzy feeling...
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Natural Defense for Bodyworkers During Cold and Flu Season

September 2, 2012
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Natural Defense for Bodyworkers During Cold and Flu Season

The time is upon us once again where clients are coming for bodywork and bringing with them their congestion, coughs, sneezes, and sore throats. Though it’s but a mere symptom to them, what is worrisome for practitioners is that we see multiple clients with multiple symptoms day in and day out during cold and...
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Massage Therapy: Integrating Research and Practice

August 30, 2012
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I have never before devoted my blog to a book review, but I’m doing that this time, because (other than my own books, of course) I think this is one of the most important books that has been published for our profession. I’m speaking of Massage Therapy: Integrating Research and Practice, edited by Trish...
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The Truth is Out

August 27, 2012
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I was inducted into the Massage Therapy Hall of Fame at the World Massage Festival last week. I was prepared to stand up and say, “I’d like to thank the academy….” and then sit down. Unfortunately, someone beat me to it! Still, I was simply going to keep it short and sweet and thank...
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Report from the World Massage Festival

August 24, 2012
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I just returned from attending the World Massage Festival in Las Vegas, and what a blast! I’ve been attending this annual event for several years, and this was the best one yet. My husband, Champ, accompanied me, and we really had a fabulous time. This event is like a family reunion every year, so...
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What’s YOUR Definition of “Relaxation Massage” vs “Therapeutic Massage” vs “Medical/Remedial Massage”?

What’s YOUR Definition of “Relaxation Massage” vs “Therapeutic Massage” vs “Medical/Remedial Massage”?

As a therapist, you’ve no doubt been asked by clients and family members about what your massage does or what type of massage you offer. At some point, you also might need to define what you do when you are speaking with a client’s doctor or insurance company. Maybe you can explain your work...
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How To Ensure More Customers

August 16, 2012
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You may be a point in your business that you need more customers if so; this post is perfect for you.  In order to get more customers you need to have adequate traffic to your desired source. What is traffic?  Traffic is a common term otherwise referred to as leads, potential customers, referrals, lead...
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The Balance Between Client Care and Income

August 12, 2012
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aromatherapy-massage

I write a lot about financial stuff in the massage world. Some of you that have been following me for a while now may think that is all I’m capable of writing about. “Has she forgotten about the fact she’s a massage therapist and still sees clients?” I assure you… my first focus in...
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I’m in Pain

August 11, 2012
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Yes, I’m in pain. Believe it or not, it pains me to write negatively about the National Certification Board for Therapeutic Massage & Bodywork. I am personally acquainted with many of the people who work there, from the CEO, Mike Williams, on down, to Board members, staff members and volunteers. I count some of...
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It’s All About Me

August 5, 2012
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It’s all about me, so here’s my wishlist for the profession. It’s difficult to place these in order of importance, because some of them depend on each other, and in my little corner of massage, they’re all important. It’s election time–aren’t we all just about sick of hearing about it–candidates mudslinging and making campaign...
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Why “Voice” Matters to Facebook Pages

August 3, 2012
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Why “Voice” Matters to Facebook Pages

With all the changes on Facebook and the recent changes on Google it is now more important than ever to have engaged Fans on Facebook.  The more fans liking, commenting and sharing the higher your page will appear in your Fans newsfeeds and the more likely your posts will show up in the Search...
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