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Come to COMTA

June 21, 2012
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I just got home from doing a site review from COMTA. It was my third trip as a peer reviewer, and once again, an enlightening experience. COMTA is the Commission on Massage Therapy Accreditation. Gaining accreditation is a strictly voluntary process. It’s estimated that there are about 1500 massage schools/programs in the US, and...
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Stash Your Cash

June 15, 2012
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money

Your office just flooded. Rent is due next week, and you just had to cancel a week’s worth of appointments that were supposed to pay your rent. Panic ensues. At the family reunion, a game of tag football got a little rowdy and you are now wearing a cast on your arm with all...
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Report from the AFMTE Annual Meeting

June 11, 2012
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Report from the AFMTE Annual Meeting

I spent last weekend in toasty Tucson, AZ at the Alliance for Massage Therapy Education annual meeting, and for the third year in a row since this organization started, it was one of the best things I have ever attended. There were quite a few new people attending this year, and attendance was up...
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You Can’t Buy Ethics

June 10, 2012
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You Can’t Buy Ethics

I rarely mix my personal life with business but today’s situation warrants a post.  My husband came home with a lot of cash today.  He is a freelance boat captain and had just completed a delivery up the east coast.  Upon presentation of his invoice, his client peeled off several thousand dollars in cash for...
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The Elap Flap Continues

June 2, 2012
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Earlier this week I received the ELAP (Entry-Level Analysis Project) Description from ABMP. I’ve been blogging about this for several weeks, first because I was upset that it was shrouded in secrecy; then last week because I finally got word of who is serving on this work group. While that information didn’t exactly smooth...
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Getting to the Root of a Chronic Pain Disease

June 1, 2012
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Getting to the Root of a Chronic Pain Disease

As a Licensed Massage Therapist, Certified Health Counselor, and Internationally Certified Aromatherapist, I had an idea of where to start looking for natural treatment ideas when my dad and uncle were both diagnosed with Rheumatoid Arthritis two years ago. There are several factors that play a role in creating an environment where this disease...
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How to Create a GREAT Call to Action (CTA)!

May 25, 2012
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How to Create a GREAT Call to Action (CTA)!

One thing that we help our clients to do is create GREAT offers!  No matter what type of marketing tool you are using 99% of business owners make the same mistake.  They do not have a strong Call to Action in their marketing! So, what is a Call to Action?  That is where you...
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ELAP Work Group Members Announced

May 25, 2012
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Anne Williams of ABMP has confirmed to me today the members of the group that are working on the Entry-Level Analysis Project that I have been blogging about for the past few weeks. Since the secrecy surrounding this project has been my main complaint, about it, I will share that information here.  The members...
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Top Secret Standards Project: No News is NOT Good News

May 22, 2012
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I’ve been on vacation…I took a deliberate ten-day break from the Internet and from all the politics of massage while I was enjoying my annual sojourn in Ireland. I didn’t visit any Internet cafes. I didn’t read the paper and I didn’t watch the news. I left my cell phone at home, too. It...
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Facebook Education

May 14, 2012
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Facebook Education

Facebook is finally offering support to people who want to learn how to better navigate their platform and generate results. They are providing information to help you learn the key steps for building your business on Facebook with video courses, livestream events and worksheets. Their  webinar series focuses on educating people about the latest...
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The Loss of A Great Educator

May 13, 2012
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The Loss of A Great Educator

On May 12, 2012 at 1:56 pm, Dianne Polseno left us. We have lost a dear colleague and icon in the massage industry. I have known Dianne for more than 20 years. Our first real “encounter” was when we had to share a room in San Antonio when writing test questions for the NCBTMB....
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Be More! Business-Minded Opportunities for Massage Therapists

May 10, 2012
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Be More! Business-Minded Opportunities for Massage Therapists

Post by new guest blogger Steph Lasch, LMT, CFT This is my first blog entry for the WIBB. I’m truly excited to be providing quality content here and talking about some of the things I’m passionate about, besides being a massage therapist. I love talking about business, finance and operations in the spa &...
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3 Important Messages for Biz & Life!

manwithbraces

3 Important messages in this video for Biz & Life! #1. Surround yourself with as many people who support you as possible…. #2. Believe in yourself… #3. Take (calculated) risks! Click to watch a Video of man who changed his life because he tried…   I think the 3 lessons above are really important...
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A Betrayal of Trust

May 5, 2012
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Any time one of the major organizations in the massage field tries to fire up a project that will “advance the profession”, I get awfully suspicious. When a group of them get together to do something on the big scale, I go on full nuclear alert. That’s the case right now with a dubious...
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When Has Your Past Passed?

May 4, 2012
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When Has Your Past Passed?

Searching for a job means a resume.  Whether you send it via postal service, email or link it to a third party, online site, the information is the same.  When you are fresh out of school, your education is the highlight.  Student clinics and internships are often the only “massage life” you have and the...
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