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10 Things Yoga Teaches Us About Small Business Ownership

January 10, 2013
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10 Things Yoga Teaches Us About Small Business Ownership

I subscribe to Small Business Trends and read the following article by Susan Payton. I found it inspirational and wanted to share it with you. I received permission to repost it. Enjoy! It’s funny where you pull life lessons from, isn’t it? For me, it’s often on the yoga mat. Recently, I’ve noticed a...
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Caught Between Hubris and The Grudge

January 8, 2013
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All the talk in recent weeks of the “fiscal cliff” and the refusal of the Republicans and the Democrats to play nice together in the interest of the highest common good reminds me of the current situation between the NCBTMB and the FSMTB. The NCB is operating from hubris (not to mention cluelessness), as...
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A Lack of Knowledge Can Make for an Expensive Education!

January 3, 2013
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A Lack of Knowledge Can Make for an Expensive Education!

This has been an interesting week!  I am not perfect, none of us are.  I don’t expect perfection from anyone (other than myself of course).  I realize that people don’t know what they don’t know.  In order to keep my sanity this week,  I have to believe that as business owners we operate with...
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CE Providers React to NCBTMB’s New Approval Plan

December 29, 2012
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In the past couple of weeks since the NCBTMB unveiled their new plan for CE providers, which includes doing away with organizational approval, the reaction of providers has for the most part been very negative–and frankly I’m not surprised. The long-standing organizations who are providing quality continuing education approved feel, for the most part,...
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The Financial Health of Our Organizations: FSMTB

December 14, 2012
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Note: For the past few years I have done a series of reports on the financial status of the non-profit organizations that represent the massage therapy profession. I obtain this information from Guidestar, a financial information clearinghouse for non-profits. The organizations can provide their Form 990 (Return of Organization Exempt from Income Tax) to...
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Holiday Income? UH… YES, PLEASE!

December 7, 2012
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Holiday Income

Would anyone say, “ No, Thank You!” ? It is difficult for me to imagine a time these days when anyone would turn down making additional income. During a time when many Americans are making a list and checking it twice, most of us are plotting presents for friends, colleagues, family and friends for...
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A Picture is Worth More Engagement!

December 6, 2012
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A Picture is Worth More Engagement!

According to recent data from Hubspot 2012, photos on Facebook generate 53% more likes than the average posts.  This matches all the data we have seen with our clients’ pages we manage.  In fact, posts that have images for our clients average a 75% higher engagement on photos than with other posts.  Are you...
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The Financial Health of Our Organizations: NCBTMB

November 29, 2012
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Note: For the past few years I have done a series of reports on the financial status of the non-profit organizations that represent the massage therapy profession. I obtain this information from Guidestar, a financial information clearinghouse for non-profits. The organizations can provide their Form 990 (Return of Organization Exempt from Income Tax) to...
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Customer Service Gone Bad

November 28, 2012
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Customer Service Gone Bad

I recently had one of the worst customer service experiences in my life! I placed an order with a company on October 15th. They state that all orders will be shipped in 7-14 working days. This company is only 1 state away and is open 7 days a week, so I figured I would...
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NCBTMB Making Major Changes to CE Provider Approvals

November 18, 2012
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Disclosure: I have agreed to pass along comments, questions and concerns to the NCBTMB on this matter, and the management there reads my blog. They are fully aware that I use this blog to express my own opinion whether it is in line with theirs or not. Your comments here will be seen by...
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Black Friday, Small Biz Sat, Cyber Monday & Now… Giving Tuesday!

Black Friday, Small Biz Sat, Cyber Monday & Now… Giving Tuesday!

(Cherie Sohnen-Moe and I were both on the same page, and she beat me to posting on this topic, so, since I had written it, I am submitting it here to supplement her post from 11/15/12.) Yes, holidays are here (again) and “Black Friday”, “Small Business Saturday” and “Cyber Monday” are upon us. These...
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Small Business Saturday 3rd Anniversary

November 15, 2012
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Small Business Saturday 3rd Anniversary

Small Business Saturday is now in its third year. The date is November 24, 2012. This annual event is sponsored by American Express and encourages shoppers to support the local, independent businesses that create jobs, boost the economy, and preserve neighborhoods around the country. It takes place the day following the famous “Black Friday”...
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AMTA Pledges $100,000 in Matching Donations for MTs Affected by Hurricane Sandy

November 13, 2012
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The American Massage Therapy Association announced today that the organization is pledging a matching donation of up to $100,000 to help massage therapists who were affected by the storm in NY, NJ, and CT. In the press release issued earlier today, in addition to the matching donation, member therapists will also be given a...
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My Thoughts on the Election 2012

October 28, 2012
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I’m taking a break from talking about massage this week. I’ve always hated election time. All the constant television ads, telemarketing phone calls from political action committees, and all the rest of it. And now that we have social media to vent our opinions on, it just seems to be magnified a thousandfold. I...
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The Exploitation of Massage Therapists

October 21, 2012
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(Ed. Note – Like all WIBB blog postings, this item is the author’s personal opinion and does not necessarily represent the views of Massage Today or MPA Media) Ever since my last post about Massage Envy being sold to a giant conglomerate, I’ve been sent dozens of links to message boards and discussions about...
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