Rate Increase & Client Regenerator Strategy If you’re in need of more business, and want to charge higher rates for your services, this is a great way to end this year and start 2012, the New Year off with a bang. I covered this double whammy: New Years’ Rate Increase & Regeneration Strategy in...
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I started to take the day off from doing my usual Sunday blogging…it is, after all, Christmas, and no one expects me to work on Christmas, do they? I don’t really consider it work–maybe because I don’t get paid for it and anyway, it’s therapeutic.  I need a little therapy today. This blog isn’t...
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With the holiday season now in full swing, you are probably putting in the extra effort – staying up late writing e-newsletters, upping your marketing and advertising, taking last minute appointments for clients,  visiting relatives, and booking your schedule solid because your own holiday bills are mounting. During this time, it’s very tempting to...
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Not to be a bummer near the holidays, but… I’ve been corresponding with a potential therapist via email. She is questioning whether or not she should ‘hire me’. She’s questioning if I can help her to grow her practice. In her email she states she knows “most businesses are in the red the first...
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As I look back over 2011, it was a very good year. For the 8th year in a row, since I first opened my business, I am going to finish the year with a growth in sales and in my bottom line. That’s rather miraculous, considering the unemployment rate in my county has been...
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A few years ago, I realized I kept seeing the same 10-15 big mistakes being made by therapists regarding the business-side of managing and running their massage practice. In my coaching programs I would systematically go through the mistakes and help therapists see how to avoid doing them, refine some simple details, and voila,...
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On December 11, 2011 the massage/bodywork profession and the fitness world lost a legend. I lost a cherished friend. Bonnie Prudden was a true inspiration to me. She was smart, compassionate and funny! She didn’t mince words or restrain her opinions. She always said it like it was for her. She was a woman...
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Every day, I get emails and calls from therapists who want some advice on problems in their practice. I usually can’t give an answer off the top of my head without questioning the therapist for further details, and visiting their website if they have one (and by the way, not having one is a...
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If you’re an employer of massage therapists, or you are a massage therapist who’s is employed by someone else, who “owns” the client? The short answer is, no one. People have the right to go where they choose, and to patronize whatever massage therapist they choose to patronize. The long answer is a little...
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Wasn’t it just Labor Day?  If you are like me, you hate when holiday decorations appear before Thanksgiving.   Holiday décor belongs in December when the holidays occur.  But that isn’t realistic, especially when it comes to marketing.  I am guilty of pre-mature advertising as well.  In fact, I might have been one of the earliest...
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Rick Rosen, MA, LMBT, Founder and Executive Director of the Alliance for Massage Therapy Education, announced last week that he will be stepping down from that position effective November 30. In his letter to Alliance members, Rosen stated that he is returning to his full-time duties at the Body Therapy Institute in Siler City,...
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I read a great blog in the November 24, 2011 edition of Small Business Trends. It was written by Jeanne Bliss. It was so inspiring that I asked her for permission to repost it here and she said yes. The story illustrates the power of excellent customer service as well as reminding us of...
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I am reading a terrific sales book.  That’s actual pleasure reading for me.  I try to read as many sales and marketing books as possible.  It’s fun to see how many different ways there are to drum up business and I always learn something to apply to my own business.  Become a Client Magnet...
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Do you use fliers to advertise your business? In this age of Internet marketing, you’re probably overlooking the humble flier as a way to get the word out. Don’t count it out! Fliers are cheap and easy to produce. You can make them yourself using Word, Publisher, or many other programs. You don’t have...
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Yes, holidays are here (again) and “Black Friday” and “Small Business Saturday” are upon us. I wrote about this last year, and for those of you who weren’t following me back then, I want to bring it to your awareness again. “Black Friday” is a term we use in business to refer to one...
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