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Federation of State Massage Therapy Boards: All Talk and No Action?

May 20, 2013
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I hear through the grapevine that the Nevada State Board of Massage Therapists has voted to terminate their agency’s membership in the Federation of State Massage Therapy Boards. Why the big thumbs down? The main reason was a failure to deliver on the many promises FSMTB has made to its Member Boards. It’s been...
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National Small Business Week

May 8, 2013
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National Small Business Week

The 50th anniversary of the U.S. Small Business Administration’s National Small Business Week, will be held June 17th through June 21st. This year’s events take place all across the country and feature exciting and informative events designed to help small businesses start, grow and succeed. The five cities where main events are taking place...
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A Change for the Better at the Massage Therapy Foundation and AMTA

May 5, 2013
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This past week the Massage Therapy Foundation announced that Gini S. Ohlson will become the new Executive Director of the organization, effective July 1. Ohlson has been the AMTA’s staff director for the MTF since 1998. This is part of the paradigm shift between the two organizations, and I think it’s a good one....
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What’s Your Story?

May 4, 2013
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ThrivingBook2 copy

It’s all too simple, yet essential. The universal question that often times we’re asked by clients when we start a massage session. At least, with the chatty ones looking for conversation. What’s your story? I see, very often, websites that have a lot of credentials listed, hours of operations, policies, educational background, etc. But...
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Report from the International Massage Therapy Research Conference

April 29, 2013
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This past week I was blessed to attend the International Massage Therapy Research Conference for the first time. This event is only held every three years and it was my first time attending. It was held at the Seaport in Boston, a beautiful hotel right on the harbor and right across the street from...
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Volunteer Value

April 25, 2013
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Volunteer Value

In 2011, approximately 64.3 million Americans gave approximately 8 billion hours of volunteer service. The organization, Independent Sector estimated the value of volunteer time for is $22.14 per hour. This equals $171 billion worth of donated time. It’s too bad that we can’t claim this deduction on our taxes. I donate a lot of...
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Will You Do A Big Promo For Mother’s Day?

Will You Do A Big Promo For Mother’s Day?

  If you live in the United States, there is a big marketing ‘op’ for you if you want to promote Mother’s Day. It’s Sunday, the 12th of May and many of us will honor Moms across the country. Mother’s Day is one of the biggest gift-giving holidays, so now is a good time...
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Confusion Reigns

April 16, 2013
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I’d like to just steal Sandy Fritz’s blog this week, but instead I’ll post the link to it. She expressed many of the same things I have been feeling in “Beyond Frustration.” Confusion reigns. I get at least a half-dozen questions a day from massage therapists and providers asking me if I understand the...
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NCBTMB Call for Comments: 911 for CE Providers

March 28, 2013
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Post navigation ← Previous NCBTMB Call for Comments: 911 for Approved Providers Posted on March 28, 2013 The NCBTMB has decided to call for comments on their latest revisions for the CE/Approved Provider program–something they should have done before they ever unrolled the plan to start with–and I can virtually guarantee they aren’t going...
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MOCC-ERY Redux

February 28, 2013
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I have received the following from the Federation of State Massage Therapy Boards. I personally think they are far off the mark on what they intend to do with continuing education, and with their refusal to consider any joint effort with the NCBTMB to organize and streamline the approval process for the good of...
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What The Heck Is “Getnotdo”?

"GetNotDo" article from Irene Diamond

When a prospect asks the inevitable question of “what do you do?” at a party, or networking event, how do you answer? Do you know what to say to turn their question into a client-getting answer? Most business owners (which you are if you’re in private practice) stumble and mumble over their words when...
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Blowin’ in the Wind

February 24, 2013
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Whether you prefer the Bob Dylan original version, or the popular treatment by Peter, Paul & Mary, we have our own version of Blowin’ in the Wind being sung by the leaders of FSMTB and NCBTMB. My last blog (February 11) focused on problems with regulation of continuing education in the massage profession, and...
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An Alternative to CE Regulation (just in the nick of time)

February 11, 2013
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As I’ve written about on this blog, the NCBTMB has been trying to roll out an “upgraded” scheme to regulate the entire world of continuing education. After all, their stated mission is “To define and advance the highest standards in the massage and bodywork profession.” (Doesn’t that give them free rein to tell the...
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The Financial Health of Our Organizations: AMTA

January 14, 2013
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This is the fourth year that I have reported on the financial status of the non-profit organizations that represent the massage therapy profession. I am not an accountant or a financial expert. The information is taken from Guidestar, a clearinghouse where you can look up the financial filings of non-profits. The American Massage Therapy...
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2013 – The Year of Implementing Dreams

January 12, 2013
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Welcome to 2013. It’s going to be an amazing year… I can feel it. Why? Massage therapists are starting to focus more on their business. They’re asking questions, seeking out mentors, reading more articles, purchasing more materials on subjects they need help with, and are participating on forum and blog discussions. Only when massage...
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