It’s all about me, so here’s my wishlist for the profession. It’s difficult to place these in order of importance, because some of them depend on each other, and in my little corner of massage, they’re all important. It’s election time–aren’t we all just about sick of hearing about it–candidates mudslinging and making campaign...
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It’s All About MeWhy “Voice” Matters to Facebook Pages
With all the changes on Facebook and the recent changes on Google it is now more important than ever to have engaged Fans on Facebook. The more fans liking, commenting and sharing the higher your page will appear in your Fans newsfeeds and the more likely your posts will show up in the Search... Manage to Your Strengths, Massage Your WeaknessesThe old way of thinking that you have to be all-encompassing as a business owner is long gone. Yet, many business owners, particularly in the massage and spa industry, still feel like they have to be “all-in-one”. This is SO not the case. Manage to your strengths, massage your weaknesses. What does it mean... If at first you don’t succeed…If at first you don’t succeed… Try, try again. That’s what the regulatory board in my home state of North Carolina is recommending when it comes to getting the Federation of State Massage Therapy Boards to do something about the confusing status of continuing education approvals. Two years ago, the NC Board of Massage... Free Lost and Found Service to Track Belongings
Belongs Inc. has launched the first global lost and found web and mobile service. It seems to be a very cool service. The service is free for individuals and the company also offers special plans and pricing for businesses to help them handle their asset management and to tag all the valuables in the... Why I Hate Marketing… I know you’re probably scratching your head reading the title of this blog post: “I hate marketing” Why would I say that, if I am considered by many to BE an expert Marketer for the Massage and Therapy Business. Take your hand out of your hair, and wipe the scowl off your face… I’ll... How Accountants and Your Tax Professional Bill YouEver wondered how your accountant or tax professional determines how to bill you for your corporate or personal tax return? I’m sure from time to time you’ve wondered – how on earth could my tax return cost that much?! Remember – tax and accounting professionals charge a professional rate just like massage therapists do. They... How’s Your Nest Egg?
Maybe it’s because I am getting closer to retirement but I have started paying a lot more attention to my investments and retirement accounts lately. Put the economy aside for a minute; that has nothing to do with today’s post. What I want to bring to the forefront is saving for the future. If you... The Snake Oil Medicine ShowThere’s nothing earth-shaking in the world of massage politics on my radar this week, so I’m just going to make a few observations. I know that I am about to step on more than a few toes here, but it must be said. I’ve got a few thousand massage therapists in my social networks... Cyber Attacks No Longer a Big Biz Problem
I saw this announcement from Small Business Trends. It sounds like a very interesting event. Anita Campbell is hosting this discussion with other small business owners and a team of Symantec security experts to discuss what you need to be aware of and what you can do to protect your business. They will cover... NCBTMB: Quit the Small Stuff and Take the Bold StepNearly two years ago, the Tennessee Board of Massage Licensure voted to change its rule pertaining to the examinations approved for licensure of massage therapists. They chose to adopt the Massage & Bodywork Licensing Examination offered by FSMTB as the only approved exam – and sunset the use of the National Certification Examination for... Time For A Raise
One of the things that makes our profession different from others is the concept of a pay raise. It doesn’t look the same as the corporate American pay raise and usually doesn’t feel the same. When my friends talk about a “cost of living” increase or better yet, a 5-7% raise, I smile and congratulate them. But... Report from the FSMTA MeetingChamp and I spent the weekend at the Florida State Massage Therapy Association meeting in ChampionsGate, FL. It was our first time attending this event, and we went there to work in the Soothing Touch booth with Gurukirn Khalsa and his family. The event was held at the beautiful Omni Resort…a lush tropical setting... Turning A No Into A Yes
Potential clients can be resistant to saying “yes” to a massage appointment, especially if you are an unknown quantity. The relationship between a therapist and a client is so important that unless initially comfortable, a “no” can be the first thing out of their mouth. A negative response is almost never set in stone... Questions about what to post?
At the Alliance For Massage Therapy Education Conference in Tucson, I shared social media strategies for Facebook, Linked In and You Tube. We had lots of class discussion about utilizing these tools, how, why, and strategies for them. One of questions that we needed additional help was what to post. Specifically class participates wanted... |