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New Annoucement from Facebook Regarding Updates…. AND IT MAKES SENSE!!

September 26, 2013
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Hey, great news for everyone who has ever made a status update only to notice after fans have commented, liked, and had multiple shares a TYPO!   In the words of Charlie Brown as the football is being pulled away at the last second… AAAUUUGGGHHHH!    The reason it was sooooo frustrating is that they only...
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Putting Your Best Face Forward

September 19, 2013
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Is it just me?  I keep seeing the craziest photos for people’s profile and header pics.  Have you seen some profile photos that make you wonder “what were they thinking?”  I can  somewhat understand when it is your personal profile and you feel like showing off your kids, or your favorite pet, or new...
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Best Time To Ask For Re-Booking?

Best Time To Ask For Re-Booking?

When do you think is the best time to discuss with your client the need for them to come back and see you again?   The best time to tell them they should return for more sessions with you, is actually before you even have the session. Considering that almost all of your clients...
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Changes to Facebook Contests Make it easier to Boost Activity on Pages

August 29, 2013
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Changes to Facebook Contests Make it easier to Boost Activity on Pages

Hot off the presses!  Facebook just updated its Page Terms so you can run CONTESTS on your page without a third party app!  If you’re not quite as excited about this as I am, let me explain. This enables you to run promotions (contests, sweepstakes, competitions or drawings) on your PAGE wall!  Not to...
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Report from the World Massage Festival

August 10, 2013
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Champ and I attended the World Massage Festival this past week, held on the Queen Mary. This grand old boat is permanently docked in Long Beach, CA. On our last day there, we got a glimpse of the captain giving a tour to the grandchildren of the original captain of the ship. The ship...
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An Interview with Steve Kirin, New CEO of the NCBTMB

July 28, 2013
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I recently had the opportunity to meet with Steve Kirin, the new CEO of the NCBTMB. This is the interview I did with him.  1. You were just appointed CEO in May, but you’ve been on board for a year and a half. What do you see as the major challenges facing the NCBTMB...
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Report from the AFMTE 2013 Annual Meeting

July 21, 2013
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I just returned from attending the fourth annual meeting of the Alliance for Massage Therapy Education, held this year in St. Charles, MO. I’m a founding member of this organization, and once again, it was a fabulous event. I would have to say that this was the best one in the history of the...
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What it is We Really Sell

July 20, 2013
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shutterstock_15656362

Do you know what you actually sell? Often times when I’m offering webinars we’ll talk about what it is that we truly sell, as massage therapists. After posing the question, these are often the responses, from those that have not worked with me individually through coaching or business management development. What are the two...
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AMTA: Supporting Massage Therapists for the Affordable Care Act (or Not?)

July 10, 2013
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The Affordable Care Act goes into effect on January 1, 2014. This stands to have a major impact on the ability of massage therapists to be reimbursed by insurance. The 1300+ page document includes language prohibiting discrimination against licensed integrative health care practitioners.   Diana Thompson, well-known educator, author, long-time AMTA member and past...
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ELAP: Stop Insulting Our Intelligence!

June 25, 2013
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I spent a big part of last week responding to the first draft of the Entry Level Analysis Project (ELAP). I shared it on my social media several times and encouraged everyone in the massage profession to respond. While I do still encourage everyone to respond, I must say that I have some distress...
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How To Get Your Fans To See ALL Your Notifications From Your Facebook Page

June 20, 2013
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How To Get Your Fans To See ALL Your Notifications From Your Facebook Page

We all know that when a person “likes” a page they have chosen to become a fan of your company page so that they get information from your posts.  Did you also know they will start to see your posts in the news feed on Facebook.    So, you are probably saying, “ya, so, tell...
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ELAP First Draft and Call for Comments Released

June 15, 2013
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The first draft of the ELAP (Entry-Level Analysis Project) has finally been released. It’s been more than a year since I first blogged about it.   This research project proposal was introduced by ABMP and has come full circle from the first statements put out about it, which put me out quite a bit....
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What in the #Hashtag is going on with Facebook?

June 14, 2013
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What in the #Hashtag is going on with Facebook?

Facebook has adopted the ‘hashtag’ feature.  Unless you like using Twitter or Instagram you might be wondering what is this ‘hashtag’ business anyway and how does it help me, and why should I use it?  Even better question, how can I use it? Hashtags are the # symbol and were first popular on Twitter. ...
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An Interview with Bill Brown, New Executive Director of AMTA

May 30, 2013
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Bill Brown became the new Executive Director of the American Massage Therapy Association on May 17, following the retirement of former ED Shelly Johnson. Brown has been with the American Massage Therapy Association for 8 years, the past two and a half as Deputy Director. He has a degree in Political Studies from the...
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STOP! Do You Need Another Modality?

www.TheDiamondMethod.com

Here is a MAJOR CONSIDERATION BEFORE YOU REGISTER FOR ANOTHER CLASS: Even though I earn a large part of my income from teaching classes and seminars as a CEU provider, I want to offer a word of caution 1st before you jump in to signing up to learn another technical modality or take another...
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