Online medical sites lead to... better-informed patients? Or panic-stricken victims?
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resources ABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
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Cyberchondria: the newest diagnosisAn Essential Desk ReferenceThe Academic Consortium for Complementary and Alternative Health Care (ACCAHC) has recently published the Clinicians' and Educators' Desk Reference on the Licensed Complimentary and Alternative Healthcare Professions. Marketing to the Season Makes SenseThink of ways you will be able to take advantage of the changing weather to promote your practice. Making a concerted effort to capitalize on each and every opportunity nature presents you to promote makes sense. Are You Under Contract?
It is still not the norm for employers to have employment contracts with their massage therapists…unfortunately. We have previously been a more lax profession and our personalities, by nature, are trusting and friendly. However, as our industry has become more professional and our business training more savvy, we are starting to understand how important... Who Does WhatNo opinions from me today, just clarifications. I'm constantly meeting people who are confused at the difference in certification and licensure, and others who don't know what our professional associations do, other than provide them with insurance. I hope this will clear up the confusion. The Planning Process-Friend or Foe?
By failing to prepare, you are preparing to fail. ~ Benjamin Franklin I am working on an exciting new project that gives a simple practical approach and straightforward tools to the business planning process. Simple…but not easy. As I was considering embarking on this training journey, I started really doing some research into the... Out of Sight, Out of MindSo you have been seeing a client for several years and all of a sudden, they disappear. They don’t reschedule and they don’t call. What happened? Well, short of asking them, you cannot assume you know the answer. Some of the reasons clients discontinue treatment are: Relocation Job change Loss of job Not getting... Walk Your TalkIn my first blog I talked about career longevity. I closed with recommending that you get massage every week. This is one of my biggest soap-boxes. I am amazed at the number of practitioners I talk with that rarely receive massage or bodywork of any type. How can you ethically encourage people to receive... Standing In Your Purpose
Have you asked yourself how you make a difference? I know you help people on a day to day basis but I am talking about the big picture. I can only speak from experience when I say that I find it easy to get caught up in the rat race. Living very close to... Sitting on Your HandsWhen some piece of legislation, or an action taken by one of these organizations comes along that has the potential to affect my license, my certification, my ability to practice massage or teach continuing education, the fees that I have to pay and so forth, I'm going to put in my two cents worth.... Are you a Fox or a Hedgehog?
I read a great post last week, by Danielle LaPorte of White Hot Truth, with the provocative title of My dominatrix of decisions rides a hedgehog. Yeah, it drew me in too! Once beyond the shock factor, it was a really sweet discussion of the Hedgehog Principle as discussed by Jim Collins who wrote ... The Power of LanguageI am a writer, and through that experience I have developed a great respect for the power of words. Language is a blunt tool to begin with—after all, what does a simple concept, “blue”, mean to you? I bet it means something different to me. And language is so easily misused. Not much riles... Resumes, Resumes but What’s the Point?This time of year I look at a lot of resumes. I have to grade them for my students. Some of them read like autobiographical novels. Others are short snippets of life. The best of the bunch mix “short and sweet” with some personality thrown in. But what’s the point? Do you really know... One Small Speck“The entire universe, with one trifling exception, is composed of others.” ~John Holmes I ran across that quote the other day, and started thinking about what a small speck in the world I really am. These days when the news is filled with the earthquake in Haiti, the wars in Iraq and Afghanistan, the... Massage for HaitiI recently found out about a group of massage therapists organizing a fund-raising campaign to help the people affected by the earthquake in Haiti! Hands Across America was inspired by a thought, an insight and a caring heart. Many massage therapists across the U.S. and the world are joining to create fund raising events.... | |||||||||