I confess to being too lazy to be in depth with my blog this week. It’s Easter Sunday, and quite frankly I need a day of rest, so I’m just handing out a few cheers and jeers. There is usually a swirling sewer of legislation going on somewhere, and I’m sure today is no...
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Cheers and JeersMirror Mirror
This is a visual profession. That means your appearance matters a lot. Consumers want to “see” their massage therapists. A visual assessment is often a determining factor in choosing a therapist, even over skill set. In fact, studies show that advertising with a photograph is more effective than without. It is not important to be beautiful or... Inquiring Minds Want to KnowI’ve spent the past couple of weekends teaching at AMTA meetings; first in SC and this past week in Alaska. One of the classes I taught at both meetings was “Using Research to Market Your Massage Therapy Practice.” I’ve been on my research soapbox for a while now. The big question is, “Who gives... Prenatal Massage Essentials
Recently, as I watched my best girlfriends prepare for their first (and second!) babies, I decided I really want to take the confusion out of essential oils for use in massage during pregnancy. As an Internationally Certified Aromatherapist and a well-educated “hippie” when it comes to safe, natural alternatives, I am very passionate about... Make Your Voice Heard
Our industry is at a critical juncture. As we move into a “full-fledged” profession with the various stakeholders (AFMTE, AMTA, ABMP, FSMTB, MTF, NCBTMB), actually attempting to play well with each other and work in harmony for the greater good of the profession, now is the time to make sure your voice is heard!... Successful Marketing is as Easy as 1,2,3!
I’m going give it to you straight this week. No sugar coating it, a tough lesson to be learned. I hate to have to tell you this, but your massage business isn’t special. After 15+ years of helping businesses grow, developing marketing and sales programs, seeing what works and what doesn’t I’ve discovered... Bridging the Gap; Referring Other CAM Disciplines
If you know of something that may help a client, are you inclined to share that information? (I HOPE the answer to this question was YES.) Because the truth is, as a healthcare professional, your client looks to you for advice and direction to not only alleviate symptoms but to provide long term solutions... Mobile Marketing:2 NEW Ways to Connect with Customers at LIVE Events
Conventions are in full swing, so are live seminars, and workshops, not to mention the countless webinars so you have a captive audience, how do you make the most of this marketing opportunity? Hey listen up Massage School owners too cause these can be easily implemented with every new start up class or an... NCBTMB: New Plans for the FutureThe National Certification Board for Therapeutic Massage & Bodywork has announced several bold new initiatives for moving the organization ahead. It’s no secret that the NCBTMB has had their ups and downs. The immediate past CEO, Paul Lindamood, had a lot to do with bringing them back from the brink of financial disaster that... New Years Resolutions in mid March. Better late then never?It’s taken me three months to write this blog about my New Years resolution. That might give you an idea of how much I have on my plate this year. Heck, why have you guess what I’m up to… here’s a quick list: Spring: 1. Navigate the Valentines Day Couples Massage rush for MASSAGE... Avoiding Hackers!
A friend/business colleague called this week saying “someone just tried to hack my Facebook account, so if you get any messages that are questionable, they aren’t from me. What’s the best way to stop this?” Below are some quick and easy tips to help avoid hackers: Make sure you are using a secured http... MOCC-ERYLast week, the Federation of State Massage Therapy Boards presented their long-awaited proposal for a new national continuing education approval program. They are calling it Maintenance of Core Competencies – or MOCC for short. As I indicated in my previous post, this proposal not only failed to deliver on the original promises made by... Today is International Women’s Day
Today (March is International Women’s Day. This is a global day celebrating the economic, political and social achievements of women past, present and future. In some places, like China, Russia, Vietnam and Bulgaria, International Women’s Day is a national holiday. International Women’s Day honors the work of the Suffragettes, celebrates women’s success, and reminds... Are You Attractive? Which do you think is better to ask yourself: #1- “How can I get new clients?” or #2- “How can I help more people with my service?” When you are NOT thinking only of yourself, but instead thinking more globally people are attracted to you and will be drawn to you. Famous American... FSMTB Unveils Plan for Continuing EducationLast week, the Federation of State Massage Therapy Boards published a document outlining their proposal to jump into the continuing education market. They are calling the new program Maintenance of Core Competency – to be abbreviated as “MOCC”. I don’t know what planet this thing came from, but it sure ain’t from this solar system.... | |||||||||