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	<title>WIBB</title>
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	<link>http://blog.massagetoday.com/wibb</link>
	<description>Women In Bodywork Business</description>
	<lastBuildDate>Wed, 08 May 2013 20:15:58 +0000</lastBuildDate>
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		<title>National Small Business Week</title>
		<link>http://blog.massagetoday.com/wibb/2013/05/08/national-small-business-week/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/05/08/national-small-business-week/#comments</comments>
		<pubDate>Wed, 08 May 2013 20:15:58 +0000</pubDate>
		<dc:creator>Cherie Sohnen-Moe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[massage business]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4158</guid>
		<description><![CDATA[The 50th anniversary of the U.S. Small Business Administration’s National Small Business Week, will be held June 17th through June 21st. This year’s events take place all across the country and feature exciting and informative events designed to help small businesses start, grow and succeed. The five cities where main events are taking place are Seattle, Dallas, St. Louis, Pittsburgh, and Washington, D.C. Each of the five city will host forums for small business owners to discuss the small business landscape, business coaching services, networking events, and various awards ceremonies. The 2013 National Small Business Person of the Year will be announced at the end of the week in Washington, D.C. National Small Business Week will also feature daily online forums on topics important to small business owners. The SBA will also be live streaming events throughout the week at SBA.gov. I hope you take advantage of the learning opportunities available from the SBA. I would also love to hear your ideas for working this event into your promotions.]]></description>
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		<item>
		<title>A Change for the Better at the Massage Therapy Foundation and AMTA</title>
		<link>http://blog.massagetoday.com/wibb/2013/05/05/a-change-for-the-better-at-the-massage-therapy-foundation-and-amta/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/05/05/a-change-for-the-better-at-the-massage-therapy-foundation-and-amta/#comments</comments>
		<pubDate>Sun, 05 May 2013 10:35:55 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[massage therapy foundation]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4155</guid>
		<description><![CDATA[This past week the Massage Therapy Foundation announced that Gini S. Ohlson will become the new Executive Director of the organization, effective July 1. Ohlson has been the AMTA’s staff director for the MTF since 1998. This is part of the paradigm shift between the two organizations, and I think it’s a good one. AMTA was the founder of the Massage Therapy Foundation back in 1990, and the Executive Director of AMTA has also always acted as the Executive Director of the Foundation. I’ve always wondered how well that worked out, since both organizations carry a lot of responsibility and it would seem to me to be a full-time job to fill either position. Both organizations have come to the same conclusion and have mutually agreed that it is time for the MTF to function more independently. The Foundation will continue to be housed in AMTA’s offices in Evanston, IL, and the AMTA will continue to support the MTF, albeit in a different way from in the past. AMTA has traditionally paid the staff salaries for the Foundation staff. Under the new agreement, AMTA will continue to contribute to the finances of the MTF, but they will be paying their [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/05/05/a-change-for-the-better-at-the-massage-therapy-foundation-and-amta/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Story?</title>
		<link>http://blog.massagetoday.com/wibb/2013/05/04/whats-your-story/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/05/04/whats-your-story/#comments</comments>
		<pubDate>Sat, 04 May 2013 21:12:38 +0000</pubDate>
		<dc:creator>Steph Lasch</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4152</guid>
		<description><![CDATA[It&#8217;s all too simple, yet essential. The universal question that often times we&#8217;re asked by clients when we start a massage session. At least, with the chatty ones looking for conversation. What&#8217;s your story? I see, very often, websites that have a lot of credentials listed, hours of operations, policies, educational background, etc. But I&#8217;m left wondering &#8211; where&#8217;s the story behind the business? Why are you in business? What made you want to open up a business and serve people? What&#8217;s YOUR story? Do credentials and where you went to school really have any meaning when it comes from the customer perspective? Do they even know what all those symbols and acronyms mean, and what schools are better than others? Probably not. Knowing YOUR story is much more important so they can get to know you prior to even meeting you to see if it&#8217;ll be a good fit as a professional relationship. Try making a page on your website that describes your story. Share it with your clients. Let them read about your humble beginnings, where you see the company headed, how you got to the space you&#8217;re currently in&#8230; you may even want to tell an amusing [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/05/04/whats-your-story/feed/</wfw:commentRss>
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		<title>Report from the International Massage Therapy Research Conference</title>
		<link>http://blog.massagetoday.com/wibb/2013/04/29/report-from-the-international-massage-therapy-research-conference/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/04/29/report-from-the-international-massage-therapy-research-conference/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 10:08:30 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[Education & Seminars]]></category>
		<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[International Massage Therapy Research Conference]]></category>
		<category><![CDATA[massage therapy foundation]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4149</guid>
		<description><![CDATA[This past week I was blessed to attend the International Massage Therapy Research Conference for the first time. This event is only held every three years and it was my first time attending. It was held at the Seaport in Boston, a beautiful hotel right on the harbor and right across the street from the World Trade Center, in a great part of town. We enjoyed excellent service from the staff there, so kudos to them. I arrived on Wednesday in time to view the DVD showing of the International Fascia Research Conference from Vancouver. The presentations from that conference were fascinating, and that event will be the next thing on my wish list. Nothing is better at a movie than popcorn and Milk Duds, which were provided…some of the science presented was above my head, but hey–I went there to learn! The Conference officially kicked off on Thursday morning with Massage Therapy Foundation President Ruth Werner making some opening remarks, followed by a beautiful blessing from three Native American ladies who were present. Dr. Jeanette Ezzo was the opening keynote speaker. Her topic was “Mechanisms and Beyond: What is Needed to Prove the Effectiveness of Massage?” I must confess [...]]]></description>
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		</item>
		<item>
		<title>Volunteer Value</title>
		<link>http://blog.massagetoday.com/wibb/2013/04/25/volunteer-value/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/04/25/volunteer-value/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 18:21:40 +0000</pubDate>
		<dc:creator>Cherie Sohnen-Moe</dc:creator>
				<category><![CDATA[Community Service]]></category>
		<category><![CDATA[Goodwill]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4142</guid>
		<description><![CDATA[In 2011, approximately 64.3 million Americans gave approximately 8 billion hours of volunteer service. The organization, Independent Sector estimated the value of volunteer time for is $22.14 per hour. This equals $171 billion worth of donated time. It’s too bad that we can’t claim this deduction on our taxes. I donate a lot of time to various organizations. My numbers are much higher than the national averages. I tallied my hours for last year and they totaled more than 600! Granted, that was an exceptional year, yet I believe that a lot of people in our industry donate a considerable amount of time to professional and civic organizations. What type of organizations do you donate your time? How many hours do you typically donate each year? In February 2013, the Bureau of Labor Statistics posted some interesting data on volunteering. Here are some of the highlights: Volunteers by Age By age, 35- to 44-year-olds were most likely to volunteer (31.6 percent). Volunteer rates were lowest among 20- to 24-year-olds (18.9 percent). For persons 45 years and over, the volunteer rate tapered off as age increased. Teens (16- to 19-year-olds) had a volunteer rate of 27.4 percent. Volunteers by Marital Status [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/04/25/volunteer-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Will You Do A Big Promo For Mother&#8217;s Day?</title>
		<link>http://blog.massagetoday.com/wibb/2013/04/23/will-you-do-a-big-promo-for-mothers-day/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/04/23/will-you-do-a-big-promo-for-mothers-day/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 00:00:09 +0000</pubDate>
		<dc:creator>Irene Diamond, RT~ "Therapist's Tour Guide To Business Success!"</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Patient Education]]></category>
		<category><![CDATA[Practice Management]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4132</guid>
		<description><![CDATA[&#160; If you live in the United States, there is a big marketing &#8216;op&#8217; for you if you want to promote Mother&#8217;s Day. It&#8217;s Sunday, the 12th of May and many of us will honor Moms across the country. Mother&#8217;s Day is one of the biggest gift-giving holidays, so now is a good time to get some of your marketing in action. Before you start to stress about how to do it or what to do &#8211; you can relax. I&#8217;m giving you a 6-Step, no-cost, marketing outline to help you design a promotion for Mother&#8217;s Day for your biz. Use my 6-Step Marketing Outline below to get your brain-juices flowing. This outline will help you think of how you can personalize your Mother&#8217;s Day Special, and your message to best match your clients and your brand. Step #1. Determine what will be in your &#8216;offer&#8217;: Will you add on extra time? Bring in another therapist for a couple&#8217;s massage? Include an extra service such as aromatherapy? Give the Moms a purple rose when they check out? Give a discount on the service price? (I only suggest this as a last resort) Step #2. Determine the price: Remember, you don&#8217;t [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/04/23/will-you-do-a-big-promo-for-mothers-day/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Confusion Reigns</title>
		<link>http://blog.massagetoday.com/wibb/2013/04/16/confusion-reigns/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/04/16/confusion-reigns/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 20:00:11 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[Allissa Haines]]></category>
		<category><![CDATA[Massage]]></category>
		<category><![CDATA[NCBTMB]]></category>
		<category><![CDATA[Sandy Fritz]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4129</guid>
		<description><![CDATA[I’d like to just steal Sandy Fritz’s blog this week, but instead I’ll post the link to it. She expressed many of the same things I have been feeling in “Beyond Frustration.” Confusion reigns. I get at least a half-dozen questions a day from massage therapists and providers asking me if I understand the latest move from the NCBTMB, or do I know what’s going on with this or that new requirement, or which exam should I take to get licensed, etc. Frankly, I’m confused and frustrated myself, in spite of being relatively well informed about what’s going on. I see confused massage therapists every day on my social networks referring to their certification from the NCBTMB as a “national license.” There is no such thing as a national license. It would be a lot easier for us all if such a thing existed, but it doesn’t. A few years ago, I noticed that a teacher I had hired to come to my facility to teach a CE class had been ordered by our state board to cease and desist practicing massage without a license. When I called her to see what was going on, she said “But I have [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/04/16/confusion-reigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>NCBTMB Call for Comments: 911 for CE Providers</title>
		<link>http://blog.massagetoday.com/wibb/2013/03/28/ncbtmb-call-for-comments-911-for-ce-providers/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/03/28/ncbtmb-call-for-comments-911-for-ce-providers/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 15:07:40 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[Education & Seminars]]></category>
		<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[Continuing Education]]></category>
		<category><![CDATA[FSMTB]]></category>
		<category><![CDATA[NCBTMB]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4125</guid>
		<description><![CDATA[Post navigation ← Previous NCBTMB Call for Comments: 911 for Approved Providers Posted on March 28, 2013 The NCBTMB has decided to call for comments on their latest revisions for the CE/Approved Provider program–something they should have done before they ever unrolled the plan to start with–and I can virtually guarantee they aren’t going to like the responses they receive. I have been cc’d on numerous letters to them from providers, and so far, the only responses I have seen are anger and disgust. I’m not one to get too bent out of shape about paperwork, and in reality, the revised new requirements are not adding that much of a burden, time-wise. One wants to assume if you are teaching a class that you actually have all the paperwork they are asking to see. Uploading it shouldn’t be such a big deal. The flash point here is the almighty dollar. It is no secret that the NCBTMB has lost a lot of revenue to the MBLEx in the past few years, and there’s no indication that trend will ever reverse itself. The NCB is proposing quite a drastic increase in approved provider fees, no doubt hopeful that it will increase [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/03/28/ncbtmb-call-for-comments-911-for-ce-providers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>MOCC-ERY Redux</title>
		<link>http://blog.massagetoday.com/wibb/2013/02/28/mocc-ery-redux/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/02/28/mocc-ery-redux/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 17:57:55 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[Education & Seminars]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[Continuing Education]]></category>
		<category><![CDATA[FSMTB]]></category>
		<category><![CDATA[Massage]]></category>
		<category><![CDATA[NCBTMB]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4120</guid>
		<description><![CDATA[I have received the following from the Federation of State Massage Therapy Boards. I personally think they are far off the mark on what they intend to do with continuing education, and with their refusal to consider any joint effort with the NCBTMB to organize and streamline the approval process for the good of all concerned. This is their MOCC-ERY plan redux, and it’s giving me a bad case of acid reflux. The first time this plan rolled around, the national office of AMTA responded by shooting 20 holes into it. Those holes are still there, and it is my fond hope that AMTA will reiterate its position. This is nothing more than another ill-conceived ploy to put the NCBTMB out of business by taking CE out of their hands, making only what THEY want to be required–and furthermore, to require you to get it from them. To add insult to injury, the FSMTB proposes that THEY will choose the experts who will create the courses that YOU will be required to take. Give me a break. If this isn’t a naked power grab, I have never seen one. February 27, 2013   Dear Colleagues:   A White Paper circulating [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/02/28/mocc-ery-redux/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What The Heck Is &#8220;Getnotdo&#8221;?</title>
		<link>http://blog.massagetoday.com/wibb/2013/02/24/what-the-heck-is-getnotdo/</link>
		<comments>http://blog.massagetoday.com/wibb/2013/02/24/what-the-heck-is-getnotdo/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 01:36:30 +0000</pubDate>
		<dc:creator>Irene Diamond, RT~ "Therapist's Tour Guide To Business Success!"</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Practice Management]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=4096</guid>
		<description><![CDATA[When a prospect asks the inevitable question of &#8220;what do you do?&#8221; at a party, or networking event, how do you answer? Do you know what to say to turn their question into a client-getting answer? Most business owners (which you are if you&#8217;re in private practice) stumble and mumble over their words when a prospective client asks, &#8220;What do you do&#8221;? How do you answer the question? Here is my 3 minute coaching tip for you today: By the way, many refer to it as an &#8220;elevator speech&#8221; or &#8220;elevator pitch.&#8221;, I call it a &#8220;Target Market Commercial&#8221;. When creating a 30  second &#8220;Target Market Commercial&#8221;, I encourage my coaching clients to always think of my made up word, &#8220;Getnotdo&#8221;. The key to an effective &#8221;Target Market Commercial&#8221; is to always focus on what the CLIENT GETS, not on what YOU DO. &#160; Most business owners talk about what they do, their job, the service they provide, the modalities, or their training, when in reality it is much more enticing for a prospect to hear some juicy benefits you provide that can help them. On business cards, marketing material and in your &#8216;elevator speech&#8217;, tell prospects what results they can [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2013/02/24/what-the-heck-is-getnotdo/feed/</wfw:commentRss>
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