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	<title>WIBB</title>
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	<link>http://blog.massagetoday.com/wibb</link>
	<description>Women In Bodywork Business</description>
	<lastBuildDate>Mon, 14 May 2012 22:37:55 +0000</lastBuildDate>
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		<title>Facebook Education</title>
		<link>http://blog.massagetoday.com/wibb/2012/05/14/facebook-education/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/05/14/facebook-education/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:41:57 +0000</pubDate>
		<dc:creator>Cherie Sohnen-Moe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[productivity tools]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3672</guid>
		<description><![CDATA[Facebook is finally offering support to people who want to learn how to better navigate their platform and generate results. They are providing information to help you learn the key steps for building your business on Facebook with video courses, livestream events and worksheets. Their  webinar series focuses on educating people about the latest tips and product information, such as Offers and real-time Page Insights. Frankly, I would rather hire someone than learn all of the intricacies. I think of it like finances: it’s important to understand the basic concepts (create a budget, balance your checkbook and know the general tax laws and regulations), yet I pay an accountant to prepare my taxes. Nonetheless, the information is good to know. What’s handy about the live webinars is that they have experts to answer your questions. To access their information or sign up for future webinars go here. Instructional Videos with Worksheets: 1. 4 Steps to business success on Facebook 2. Connect with new fans using Facebook Ads 3. Engage your fans on your Facebook Page 4. Influence friends of fans on Facebook View Past Webinars: An Introduction to the Four Steps to Business Success Measure and Improve your Ad Campaigns [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Loss of A Great Educator</title>
		<link>http://blog.massagetoday.com/wibb/2012/05/13/the-loss-of-a-great-educator/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/05/13/the-loss-of-a-great-educator/#comments</comments>
		<pubDate>Sun, 13 May 2012 22:16:43 +0000</pubDate>
		<dc:creator>Cherie Sohnen-Moe</dc:creator>
				<category><![CDATA[Other Topics]]></category>
		<category><![CDATA[compassion]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3665</guid>
		<description><![CDATA[On May 12, 2012 at 1:56 pm, Dianne Polseno left us. We have lost a dear colleague and icon in the massage industry. I have known Dianne for more than 20 years. Our first real “encounter” was when we had to share a room in San Antonio when writing test questions for the NCBTMB. What began as a tentative reluctance, quickly turned into a deep respect. By the end of that weekend is was as if we had been friends for years. I have had the privilege to be her colleague and worked with her in co-facilitating an ethics workshop and collaborated on writing. Her sister Gail wrote on Caring Bridge that Dianne wanted us to know that she has “gone fishing.” I&#8217;ve always admired her tenacity and sense of humor. Even if you never had the opportunity to meet this fireball, I’m sure she has impacted your life.]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/05/13/the-loss-of-a-great-educator/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Be More! Business-Minded Opportunities for Massage Therapists</title>
		<link>http://blog.massagetoday.com/wibb/2012/05/10/be-more-business-minded-opportunities-for-massage-therapists/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/05/10/be-more-business-minded-opportunities-for-massage-therapists/#comments</comments>
		<pubDate>Thu, 10 May 2012 13:57:55 +0000</pubDate>
		<dc:creator>Lisa Parenteau</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Education & Seminars]]></category>
		<category><![CDATA[Health & Wellness]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Practice Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[career longevity]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[finances]]></category>
		<category><![CDATA[massage business]]></category>
		<category><![CDATA[massage therapists]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3648</guid>
		<description><![CDATA[Post by new guest blogger Steph Lasch, LMT, CFT This is my first blog entry for the WIBB. I’m truly excited to be providing quality content here and talking about some of the things I’m passionate about, besides being a massage therapist. I love talking about business, finance and operations in the spa &#38; wellness industry. As an accountant for over a decade, I’ve found that my education and experience in the finance world has translated into the massage world… even to a point where I can help other massage therapists with questions. I’m grateful to be able to help my peers! So, without further ado, here we go! You have the talent, the desire and passion for massage. You give the best sessions to your clients. You’re a fantastic massage therapist, and the clients that you see absolutely love you. Everything is right with the world! Ok! With that being said, let’s see how good your financial statements are. Let’s start off by running a profit &#38; loss (P&#38;L) statement for the current fiscal year and and then run your balance sheet to see what it looks like. We’ll check your overhead and see if it’s still in the [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/05/10/be-more-business-minded-opportunities-for-massage-therapists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>3 Important Messages for Biz &amp; Life!</title>
		<link>http://blog.massagetoday.com/wibb/2012/05/08/3-important-messages-for-biz-life/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/05/08/3-important-messages-for-biz-life/#comments</comments>
		<pubDate>Wed, 09 May 2012 05:21:55 +0000</pubDate>
		<dc:creator>Irene Diamond, RT~ "Your Tour Guide To Success!"</dc:creator>
				<category><![CDATA[Body Techniques]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3632</guid>
		<description><![CDATA[3 Important messages in this video for Biz &#38; Life! #1. Surround yourself with as many people who support you as possible&#8230;. #2. Believe in yourself&#8230; #3. Take (calculated) risks! Click to watch a Video of man who changed his life because he tried&#8230; &#160; I think the 3 lessons above are really important when you are feeling like life is giving you the raw end of the deal, or just &#8216;testing&#8217; you&#8230; Do you agree? Post below what YOUR latest calculated risk was, so we can congratulate you!]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/05/08/3-important-messages-for-biz-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Betrayal of Trust</title>
		<link>http://blog.massagetoday.com/wibb/2012/05/05/a-betrayal-of-trust/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/05/05/a-betrayal-of-trust/#comments</comments>
		<pubDate>Sat, 05 May 2012 23:45:15 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[ABMP]]></category>
		<category><![CDATA[AFMTE]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[COMTA]]></category>
		<category><![CDATA[FSMTB]]></category>
		<category><![CDATA[LauraAllenMT]]></category>
		<category><![CDATA[Massage]]></category>
		<category><![CDATA[NCBTMB; FSMTB]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3629</guid>
		<description><![CDATA[Any time one of the major organizations in the massage field tries to fire up a project that will “advance the profession”, I get awfully suspicious. When a group of them get together to do something on the big scale, I go on full nuclear alert. That’s the case right now with a dubious education standards project introduced by ABMP in September 2011 at the Leadership Summit in St. Louis, which I detailed in my previous post, Behind Closed Doors. As the title of that blog suggests, 100% of the activity surrounding this project has taken place in secret, with no information about the project being released to the massage therapy community—and no opportunities for review or comment before time, money and human resources are thrown at solving a perceived problem. AMTA and FSMTB have signed on to this project, which will involve gathering information from the Federation’s upcoming Job Task Analysis survey, to use in a process that will “identify the rudimentary knowledge, skills, and attitudes required to pass a licensing exam and provide basic, but safe, massage in an early massage career.” That doesn’t sound like a such bad thing—in and of itself—but the group intends to use [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/05/05/a-betrayal-of-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Has Your Past Passed?</title>
		<link>http://blog.massagetoday.com/wibb/2012/05/04/when-has-your-past-passed/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/05/04/when-has-your-past-passed/#comments</comments>
		<pubDate>Fri, 04 May 2012 10:00:22 +0000</pubDate>
		<dc:creator>Jenn Sommermann</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Education & Seminars]]></category>
		<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[job hunting]]></category>
		<category><![CDATA[resume]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3581</guid>
		<description><![CDATA[Searching for a job means a resume.  Whether you send it via postal service, email or link it to a third party, online site, the information is the same.  When you are fresh out of school, your education is the highlight.  Student clinics and internships are often the only &#8220;massage life&#8221; you have and the point is to look experienced enough but still fill a page.  Perhaps you were asked to draft one while you were still a student.  But what happens after you&#8217;ve been out two or three years and have some experience under your belt?  Does schooling still matter as much and does a prospective employer really care about clinic? I was contacted by a former student this week with just these questions.  I advised her on a few key points.  Now that school is behind you by a few years, move the education piece to lower in the resume.  The first section should be the exeperience portion in chronologic order, starting with the most recent job.  Now is also the time to omit some of the non-massage related jobs, unless they show loyalty, consistency or maturity.  Your bartending gig in college probably doesn&#8217;t matter to a spa owner but [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/05/04/when-has-your-past-passed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>New Social Media Tool to OFFER up Customer Engagement!</title>
		<link>http://blog.massagetoday.com/wibb/2012/05/03/new-social-media-tool-to-offer-up-customer-engagement/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/05/03/new-social-media-tool-to-offer-up-customer-engagement/#comments</comments>
		<pubDate>Fri, 04 May 2012 05:08:14 +0000</pubDate>
		<dc:creator>Stephanie Beck</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[NEW Offer tool for Facebook Business Owners]]></category>
		<category><![CDATA[SRB Solutions Shares how to use the new OFFER feature for your Facebook pages]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3612</guid>
		<description><![CDATA[Just today, Facebook added a new feature.  Referred to as offers exclusive for your business pages!  This is a GREAT new way for businesses, brands and organizations to offer discounts to their fans!    So when your fans &#8220;like&#8221; your pages they will receive your offers, updates in their feed. How does it work? First you will find the new feature on your business page next to photo/video listed as offer, event +  as noted in the photo below. Couple of features to note:  upload an enticing thumbnail of the offer.  (BTW, I think this new feature is like placing an ad without having a PPC!)  Write a captivating headline.  Special note: you are limited to 90 Characters so you will need to be creative!  You will notice the areas highlighted in the photo below. Two more areas of consideration are the unlimited claims &#38; expiration and the terms and conditions, you can stop the offer at any time, you can also set the number of claims you want to give away,  and set your expiration.  FB will automatically remove the offer once it has expired.  Be sure to give all details on how they are to redeem your offer as [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/05/03/new-social-media-tool-to-offer-up-customer-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Behind Closed Doors</title>
		<link>http://blog.massagetoday.com/wibb/2012/04/30/behind-closed-doors/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/04/30/behind-closed-doors/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 20:05:30 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[Education & Seminars]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[General Massage]]></category>
		<category><![CDATA[MTBOK]]></category>
		<category><![CDATA[Other Topics]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[ABMP]]></category>
		<category><![CDATA[AFMTE]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[COMTA]]></category>
		<category><![CDATA[FSMTB]]></category>
		<category><![CDATA[LauraAllenMT]]></category>
		<category><![CDATA[massage therapists]]></category>
		<category><![CDATA[NCBTMB; FSMTB]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3579</guid>
		<description><![CDATA[From the title, you might think this blog is about The Client List, the trashy new show on the Lifetime Channel that gives massage therapy a black eye. No such luck; the event I am referring to is the upcoming Leadership Summit #2, set to take place next week in Chicago. The first Leadership Summit (to clarify: there were summits in 2003-04 before AFMTE and FSMTB existed) took place last September in St. Louis, with the executive directors and chairs of ABMP, AFMTE, AMTA, the Massage Therapy Foundation, FSMTB, COMTA, and NCBTMB in attendance. It was a historic event in that it was the first time all seven of these organizations had come together in the best interests of the profession. The purpose, according to the press release announcing the meeting, “was to hold a beginning conversation about major structural issues and impediments to profession progress. The desire is to have candid exchange about core challenges, quality concerns, consumer expectations and organizational roles.” Apparently, one of the hot topics at this week’s meeting is going to be the number of required entry-level education hours. Although this was not on the agreed-upon agenda at the first meeting, it was introduced anyway [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/04/30/behind-closed-doors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Giving Back</title>
		<link>http://blog.massagetoday.com/wibb/2012/04/29/giving-back/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/04/29/giving-back/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 10:00:24 +0000</pubDate>
		<dc:creator>Jenn Sommermann</dc:creator>
				<category><![CDATA[Professional Association]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[professional association]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3566</guid>
		<description><![CDATA[Like most massage therapists, you probably belong to a professional association.  And like most massage therapists, you probably joined for the liability insurance.  But there is so much more and if you don’t take advantage of the perks, you’re missing the point.  Repeatedly I recommend the business resources of these associations to my consulting clients.  Not good at IT or building a website?  There is help for that.  Discounts of services and products are offered to members.  Networking opportunities abound on the national, state and local levels.  Inexpensive continuing education credits are available on a regular basis.  The list goes on and I encourage you to check with your professional association for a complete list of benefits. However, did you know that most of these associations are run by volunteers just like you?  Busy, multi-tasking, caring, massage therapists who have made a choice to “give back” to their association are the engine that drives these groups.  Some of the volunteer opportunities are more time consuming than others but many are seasonal and can be fit into anyone’s busy schedule.  Having recently attended a state run AMTA convention, I wondered how the folks on the Board of Directors fit the commitment [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/04/29/giving-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What to Condsider When Creating a Mobile Website</title>
		<link>http://blog.massagetoday.com/wibb/2012/04/26/what-to-condsider-when-creating-a-mobile-website/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/04/26/what-to-condsider-when-creating-a-mobile-website/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 02:10:26 +0000</pubDate>
		<dc:creator>Stephanie Beck</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SRB Solutions Mobile Websites;]]></category>
		<category><![CDATA[tap technology with Mobile SRB Solutions]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3544</guid>
		<description><![CDATA[Mobile apps, mobile sites, mobile marketing, mobile mobile mobile&#8230; this fast paced techno age everything seems to be changing so quickly.  You may have recently completed updates to your website to find out it is completely the wrong size for mobile devices.  It can turn your hair grey or create many sleepless nights trying to figure out what to do next.  So before you invest any more money into making your website &#8220;mobile friendly&#8221; I wanted to share some good food for thought. First think about what kind of information your customers are searching for when they are searching for information on their phones.  Some companies are choosing to simply re-make their entire website mobile sized.   I don&#8217;t think that is the best use of their money, here&#8217;s why.  For one thing it makes the website look funny on a regular computer screen, laptop or notepad.    For another most people who are using a phone to look up information don&#8217;t need access to ALL your information on your website.  They almost certainly aren&#8217;t concerned with your mission statement, about us, or your history.  So you don&#8217;t need an exact copy of what is currently on your website. Think about how [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/04/26/what-to-condsider-when-creating-a-mobile-website/feed/</wfw:commentRss>
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