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	<title>WIBB</title>
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	<link>http://blog.massagetoday.com/wibb</link>
	<description>Women In Bodywork Business</description>
	<lastBuildDate>Fri, 10 Feb 2012 00:09:35 +0000</lastBuildDate>
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		<title>Do YOU Over Deliver to Your Massage Clients?</title>
		<link>http://blog.massagetoday.com/wibb/2012/02/09/do-you-over-deliver-to-your-massage-clients/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/02/09/do-you-over-deliver-to-your-massage-clients/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 00:09:35 +0000</pubDate>
		<dc:creator>Irene Diamond, RT~ "Your Tour Guide To Success!"</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Patient Education]]></category>
		<category><![CDATA[Practice Management]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3250</guid>
		<description><![CDATA[Do You OVER DELIVER? What does it mean to &#8220;Over Deliver?&#8221; Simply put, it means to give more than is expected. The result is surprise, appreciation, loyalty, and continued relationship. What does that have to do with your therapy practice? EVERYTHING! Clients are looking for a great value for the money (and time) they are spending with you. If your clients experience great service, great results and a great value from you (No matter if you charge $45 or $145/session) they will most likely continue to see you. Now, when you add in OVER DELIVERING, they not only will continue to come back and see you, but they also start yaking about you to their friends, because you are going above and beyond. I refer to a concept that causes client yaking by a term I coined which is your U.A.C. (unique appeal to clients). When you Over Deliver, it sets you apart from the herd of other therapists who are just &#8216;doing their job&#8217;. So, what can you do to Over Deliver for your clients? Click Here To Read More&#8230; &#160;]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/02/09/do-you-over-deliver-to-your-massage-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Licensing Portability: Not in My Lifetime</title>
		<link>http://blog.massagetoday.com/wibb/2012/02/06/licensing-portability-not-in-my-lifetime/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/02/06/licensing-portability-not-in-my-lifetime/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 00:00:37 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[FSMTB]]></category>
		<category><![CDATA[licensing portability]]></category>
		<category><![CDATA[MBLEx]]></category>
		<category><![CDATA[NCBTMB]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3248</guid>
		<description><![CDATA[I get at least two or three questions a week from massage therapists who intend to move to another state&#8211;or horrors&#8211;have already moved and found out that they can&#8217;t practice massage in their new destination. It&#8217;s a sad state of affairs. That&#8217;s particularly so when the person has been practicing 20 years or so, but they either a) don&#8217;t have the proper amount of education, b) haven&#8217;t taken the exam required in that state or c) both of the above. As a former state board member who served on the license standards committee, I also spent a lot of time reviewing those applications for &#8220;licensing by endorsement,&#8221; a procedure that we had in place to address that issue. Sometimes people get licensed; sometimes they don&#8217;t. We have kind of  a weird situation in North Carolina. Our state no longer accepts the National Certification exams for entry-level licensing. We exclusively accept the MBLEx, unless you&#8217;re moving in from out of state and you&#8217;re already Nationally Certified. In that case, you don&#8217;t have to take the MBLEx, but you do still have to prove that you&#8217;ve had the proper amount of education. It&#8217;s strange to me that the NCBTMB exams are considered [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/02/06/licensing-portability-not-in-my-lifetime/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>The Gambler</title>
		<link>http://blog.massagetoday.com/wibb/2012/02/06/the-gambler/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/02/06/the-gambler/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 17:31:37 +0000</pubDate>
		<dc:creator>Cherie Sohnen-Moe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[boundaries]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3237</guid>
		<description><![CDATA[I must admit that country music is not my favorite music genre, but in 1978 the Kenny Rogers’ version of The Gambler hit the charts and the chorus of that song has stayed with me for 34 years! If you’re gonna play the game, boy You gotta learn to play it right You’ve got to know when to hold ‘em Know when to fold ‘em Know when to walk away Know when to run You never count your money When you’re sittin’ at the table There’ll be time enough for countin’ When the dealin’s done Even though the song is about gambling, I relate to it as an analogy of my whole life. It’s important to choose what you do and learn the rules (be it knowledge about the technical aspects of your profession, how to run a business, or work well as an employee, laws, regulations, and expectations from your profession and clients). (“You gotta learn to play it right.”) Discretion is important in life. Particularly in this field, it relates to upholding confidentiality. Also, this discretion equates to being slightly reserved in business negotiations. I come from a Win/Win philosophy in life and tend to lay all of [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/02/06/the-gambler/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The State of the State</title>
		<link>http://blog.massagetoday.com/wibb/2012/02/05/the-state-of-the-state/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/02/05/the-state-of-the-state/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 10:00:03 +0000</pubDate>
		<dc:creator>Jenn Sommermann</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Education & Seminars]]></category>
		<category><![CDATA[Practice Management]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[Continuing Education]]></category>
		<category><![CDATA[licensure]]></category>
		<category><![CDATA[New York State]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3200</guid>
		<description><![CDATA[Licensing and regulation in the field of massage therapy is changing on a daily basis.   Just read Laura Allen&#8217;s most recent post on proposed legislation for an example of how Florida and Tennessee are trying to change things.   Most of these changes are for the better in an effort to protect the public and ensure there are standards of education for graduates entering the field.  However, not all change is good.  When I started in the industry over 20 years ago, very few states had licensing requirements and you could basically take a weekend workshop and call yourself a massage therapist.  It felt like the Wild West.  Today, very few states are unregulated and large entities are working towards unifying the entire system.  It is the right thing to do, although I don&#8217;t envy those groups.  There is a long road ahead. New York State just passed a continuing education policy, effective January 1, 2012.   For years, New York has been one of the most difficult states to become licensed in, with a minimum requirement of 1000 hours.   However, until now, there was no continuing education requirement.  That meant you had to jump through hoops to become a licensed professional but once you were &#8220;in&#8221;, there [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/02/05/the-state-of-the-state/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Top 3 “Smart Branding” Secrets  for Social Media!</title>
		<link>http://blog.massagetoday.com/wibb/2012/02/02/top-3-smart-branding-secrets-for-social-media/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/02/02/top-3-smart-branding-secrets-for-social-media/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 23:41:22 +0000</pubDate>
		<dc:creator>Stephanie Beck</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Smart Branding Secrets for Social Media]]></category>
		<category><![CDATA[Social Media branding]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[SRB Solutions]]></category>
		<category><![CDATA[Stephanie Beck]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3215</guid>
		<description><![CDATA[Wanna know the top 3 most important “Smart Branding” Secrets for utilizing Social Media tools?  If you implement these 3 rules into your Social Media Marketing plan you should have tremendous success! Make it personal!   Use the 80/20 rule; meaning 80% business and 20% personal when it comes to posting, tweeting, or sharing on the social networking sites.  As a friendly reminder, people like doing business with other people.  In fact, most customers aren’t buying your product or your service.  They are buying YOU!   So even if you are a large clinic or company add a personal touch to your posts, do not be afraid to share your human side.  Do not make it all about a logo in your profile banners add a photo or group photo so your customers and potential customers can put a face with a business name.  Keep in mind the images should be professional.  I have seen some “less than professional” photos posted on business pages which I am certainly not endorsing.  Have fun, keep it clean and you should see more engagement and sharing. Be sure to keep your content fresh as in up to date!  My friend Amy Porterfield who wrote [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/02/02/top-3-smart-branding-secrets-for-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Proposed Legislation Takes MTs Out of the Insurance Loop</title>
		<link>http://blog.massagetoday.com/wibb/2012/01/30/proposed-legislation-takes-mts-out-of-the-insurance-loop/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/01/30/proposed-legislation-takes-mts-out-of-the-insurance-loop/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 14:41:03 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[Billing & Insurance]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[Practice Management]]></category>
		<category><![CDATA[Florida massage therapists]]></category>
		<category><![CDATA[massage and insurance]]></category>
		<category><![CDATA[massage legislation]]></category>
		<category><![CDATA[NV massage therapists]]></category>
		<category><![CDATA[PIP]]></category>
		<category><![CDATA[TN massage therapists]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3197</guid>
		<description><![CDATA[Florida SB 1860,  introduced on January 17 by Senator Negron, will remove the right of massage therapists and acupuncturists to bill PIP (Personal Injury Protection) insurance for those who have been injured in auto accidents. I don’t have any statistics regarding how many FL therapists currently file these types of claims, but based on my interactions on social networks, I would estimate that it’s quite a few. I suggest a mass protest is in order. You can find your legislators here. Contact them immediately and ask them not to support this bill. In Tennessee, HB 2387/SB2249 seeks to remove the massage therapy board from under the auspices of the Department of Health Related Boards and move them to the Department of Commerce and Insurance. What this does is basically reclassify massage therapy from being a health profession to a “trade.” Insurance companies don’t pay tradespeople; they pay health care professionals.You can find your TN legislators here. I cannot urge you enough to pay attention to this, no matter where you are. When something detrimental like this happens, it just paves the way for other states to follow the leader. Even the acts of searching for, and reading legislation or proposed [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/01/30/proposed-legislation-takes-mts-out-of-the-insurance-loop/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>The Best Shape Of Your Life</title>
		<link>http://blog.massagetoday.com/wibb/2012/01/22/the-best-shape-of-your-life/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/01/22/the-best-shape-of-your-life/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 10:00:44 +0000</pubDate>
		<dc:creator>Jenn Sommermann</dc:creator>
				<category><![CDATA[Health & Wellness]]></category>
		<category><![CDATA[Self care]]></category>
		<category><![CDATA[career longevity]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[fitness]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3183</guid>
		<description><![CDATA[I don&#8217;t have to tell you how physically demanding this profession is.  Standing on your feet all day, leaning over, lunging, holding heavy arms and legs, sometimes sacrificing your alignment to benefit someone else&#8217;s body&#8230;. not to mention the strain on thumbs, wrists, elbows, fingers, shoulders&#8230;.it can add up to aches at the end of the day.  If you want to stay in this profession for the long haul, you must be physically fit and work towards being in the best shape of your life. I don&#8217;t propose to tell you how to work out or what exercises to do.  That is beyond my scope of practice but I can speak from personal experience.  Exercise doesn&#8217;t need to take a formal structure.  In fact, sometimes it is more fun if it doesn&#8217;t seem like exercise.  The point is movement and lots of it.  Many massage therapists think their actual work is enough to stay fit.  That is partly true and a good place to start but because of the body&#8217;s amazing adaptive nature, you have to up the ante all the time.  Meaning you have to change things up and keep confusing the body with new physical tasks, if you want to retain [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/01/22/the-best-shape-of-your-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Legislative Hullabaloos in WV and TN</title>
		<link>http://blog.massagetoday.com/wibb/2012/01/21/legislative-hullabaloos-in-wv-and-tn/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/01/21/legislative-hullabaloos-in-wv-and-tn/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 14:10:07 +0000</pubDate>
		<dc:creator>Laura Allen</dc:creator>
				<category><![CDATA[Billing & Insurance]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[General Massage]]></category>
		<category><![CDATA[Health & Wellness]]></category>
		<category><![CDATA[Politics & Government]]></category>
		<category><![CDATA[AMTA]]></category>
		<category><![CDATA[FSMTB]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[Massage]]></category>
		<category><![CDATA[MBLEx]]></category>
		<category><![CDATA[NCBTMB]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3192</guid>
		<description><![CDATA[As usual, the opinions on my blog are my opinions and not to be construed as the opinions of anyone else. I  haven’t had much to say on the legislative front for a few months…when the legislators go home for the summer, not much is happening; then there tend to be shorter sessions in the fall before they take a break for the holidays and not much happens then, either. Well, the break is over, and how. I received a press release from the NCBTMB yesterday announcing what amounts to a win for them in the state of WV. Here it is: The National Certification Board for Therapeutic Massage &#38; Bodywork (NCBTMB) is pleased to share the news that Nationally Certified Massage Therapists in West Virginia will continue to have their services covered by the Public Employees Insurance Agency (PEIA). Initially, the PEIA Finance Board considered discontinuing massage therapy coverage altogether as a cost-savings measure, but with input from NCBTMB, the American Massage Therapy Association (AMTA) and practicing therapists, it will still cover active employees and non-Medicare retirees who visit massage therapists with national certification. The new financial plan goes into effect July 1, 2012. Certified therapists must also carry [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/01/21/legislative-hullabaloos-in-wv-and-tn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Welcoming The Year Of The Dragon: Business Tips From The Far East</title>
		<link>http://blog.massagetoday.com/wibb/2012/01/20/welcoming-the-year-of-the-dragon-business-tips-from-the-far-east/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/01/20/welcoming-the-year-of-the-dragon-business-tips-from-the-far-east/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 23:32:42 +0000</pubDate>
		<dc:creator>Cherie Sohnen-Moe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[career longevity]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[WIBB]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3168</guid>
		<description><![CDATA[I read this great blog the other day by Elish Bul-Godley. I got permission to repost it, so here it is: Did you know January 23rd 2012 heralds in the year of the Water Dragon? Even if you’re not the superstitious type well-versed in Fengshui, you could draw some business insights from the magical dragon in Chinese folklore. If you are curious about the qualities and forecasts ascribed to the new year of the Water Dragon and wonder if they will apply to the economy and your own business, read on… The Dragon is the only mythical creature in the Chinese zodiac, so it’s going to be a special year by all standards. We are all familiar with Dragon’s Den; let’s see if Chinese business Dragons are anything like their Western counterparts: Here are some excellent examples of Dragon qualities ascribed to those born in the year of the Dragon, worth having in any Entrepreneur or business venture starting up this year. Charisma &#38; Leadership – Dragons prefer leading to being led and have a flamboyance or attractive quality to their dealings that make them stand out from the norm or the normal way of doing things. Creativity &#8211; Dragons [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/01/20/welcoming-the-year-of-the-dragon-business-tips-from-the-far-east/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Asking the RIGHT Questions?</title>
		<link>http://blog.massagetoday.com/wibb/2012/01/19/are-you-asking-the-right-questions/</link>
		<comments>http://blog.massagetoday.com/wibb/2012/01/19/are-you-asking-the-right-questions/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 15:00:42 +0000</pubDate>
		<dc:creator>Stephanie Beck</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing / Office / Staff]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SRB Solutions]]></category>
		<category><![CDATA[Stephanie Beck]]></category>
		<category><![CDATA[The RIGHT Questions]]></category>
		<category><![CDATA[What are customers thinking?]]></category>

		<guid isPermaLink="false">http://blog.massagetoday.com/wibb/?p=3176</guid>
		<description><![CDATA[I have a story to share with you. While on the phone with a client (a Massage Therapist) we are working on her content for her brand new website. At the end of our meeting time, I asked “do you have any other questions about what we discussed today or our work together?” And she shared with me this story. She noticed at the end of each of our calls I always ask a questions to make sure we are clear on tasks to be completed for our next meeting. This always recapped the conversation and left her with clear direction on her most important items as well as confirming our next appointment. She started implementing this at the end of each of her massage sessions with her clients during the last month. And has had fascinating feedback! One of the more interesting items was that a repeat client wanted more pressure but never thought about telling her even though she asks during the massage. It wasn’t until after the customer was dressed and getting ready to leave that the MT asked her some open-ended questions about the massage. So if the MT hadn’t ever bothered to ask, she might [...]]]></description>
		<wfw:commentRss>http://blog.massagetoday.com/wibb/2012/01/19/are-you-asking-the-right-questions/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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