I just got back in from the Florida State Massage Therapy Association Annual Convention in Orlando. Not only did I see all my old and dear friends, but I am DELIGHTED to say I made MANY, MANY new ones! While this does not seem to be extraordinary in and of itself, it does show...
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Posted in Business, Education & Seminars, General Massage, Health & Wellness, marketing, Marketing / Office / Staff, Other Topics, Spa Therapies | 1 Comment »
This upcoming week is Spa Week. Depending on who you work for or the type of massage you provide, you may be participating in this marketing opportunity. It is a wonderful event that provides potential customers a glimpse into our industry and what we have to offer. Many people come for their first massage...
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Tags: discount, promotion, Spa Week
Posted in Business, marketing, Practice Management, Spa Therapies | 1 Comment »
Yesterday, I got a call from a female massage therapist. She wanted to discuss something that happened at the spa where she works. She considers herself a deep tissue, medical massage therapist. In her previous life, she has been a registered nurse and still combines these worlds in her care for her clients. She...
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Tags: health history, medical massage, sales, spa
Posted in Business, Ethics, Marketing / Office / Staff, Patient Education, Practice Management, Spa Therapies | 1 Comment »
Students are the future of our profession. Within them hold the promise of greater research, greater achievement, and greater healing than ever before. Please share events like these with them, and ignite within them the additional spark to become more involved within the massage community, and encourage that hunger for success.
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Tags: ABMP, AMTA, Canadian Massage Conference, compassion, Continuing Education, drive, Facebook, FSMTA, Goodwill, Kickstart, marketing, massage therapists, motivational inspiration, research, self-promotion, Smart From The Start, Student Events, success, Successful Start, Twitter, WIBB, World Massage Conference, World Massage Festival
Posted in Business, Education & Seminars, General Massage, marketing, Marketing / Office / Staff, massage research, Other Topics, Pain Management, Self care, Spa Therapies | 1 Comment »
What do you do when your professional judgment and the demands of your employer are not in alignment?
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Posted in Billing & Insurance, Chronic / Acute Conditions, General Massage, Patient Education, Spa Therapies | 1 Comment »