Anytime I reach a milestone, whether it’s one of those birthdays that ends in zero or some other momentous occasion, it causes me to stop and reflect on the things I’ve done. I see what worked and what didn’t….what I coulda, shoulda, woulda done given another chance. And I pat myself on the back...
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Practice ManagementMilestonesPaperwork…A MustYesterday’s bi-monthly massage was my usual disappointment. Every two weeks I receive a massage. One of those sessions, in other words once a month, is with my regular therapist. A “sure thing”, I am guaranteed quality service, professional care and a thorough massage tailored to my needs. The other monthly session is with a brand... Cultivating ExcellenceI often hear from massage therapists who have made the jump from lone practitioner to entrepreneur, and the biggest struggle they seem to face is staffing problems. One of my favorite bloggers, Steph Lasch Lmt, wrote about some of her issues earlier this week. She’s hardly the lone ranger. And I know from my... Does Independence = Freedom? (I just went to post up my blog on this site and see Tina Allen already touched on some of these same ideas! (smart minds think alike!) 4th of July ~ Independence Day in the U.S. just passed… Regarding your career and your personal life, what does ‘Independence’ mean to you? Does Independence =... Hotel Insecurity
On June 5, 2011, Newsweek posted an article titled Hotel Confidential, highlighting a poll of 400 married businessmen. “Three percent said they’d made a pass at a hotel worker (more than half were rebuffed), and 2 percent had sex with them.” The article didn’t specify what percentage of these were massage therapists, but they... A Sermon on the Science of MassageThis isn’t one of my rants about massage research–although that’s definitely a sermon I plan to keep on preaching. It’s about the basic things that we all ought to know, if we’re calling ourselves massage therapists. I love anatomy and physiology, and the study of pathology is fascinating to me. The human body is... Self-Sabotage, or How I Got Your ClientsThere are some great massage therapists in my town (other than the ones who work with me), and this isn’t directed at them. But in every town, and mine is no exception, there are massage therapists who are thriving, and massage therapists who are barely surviving…many of whom eventually give up and go back... What’s YOUR client’s biggest Reason, Excuse or Objection? What’s YOUR client’s biggest reason excuse objection … for NOT coming in to see you more often? I’m guessing they usually say, “Too expensive”… is that the excuse you hear the most often? … Am I right? I am working with the members of my Fresh Start Group Coaching on this very topic right... Your Favorite Business Books
In April there was a Facebook activity to celebrate National Book Week. The rules were to grab the closest book to you, turn to page 52, post the 5th sentence as your status and don’t mention the title. Of course, the closest book to me was a business book. This got me to thinking... And The Most Asked Question Is….?
Just back from the AMTA-NY Chapter annual convention, where I taught an ethics class and a target marketing class, my head is full of questions. I love teaching and imparting my little piece of wisdom (if you want to call it that) on others in the profession. It is an opportunity to join with... |