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Practice Management

E-mail Etiquette 101

January 17, 2012
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I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam. I have...
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Posted in Business, Ethics, General Massage, Health & Wellness, marketing, Marketing / Office / Staff, Other Topics, Practice Management, Social Media | 1 Comment »

Selling Yourself Short

January 12, 2012
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Selling Yourself Short

What is wrong with the following statement? FIRE!!!! Ready…aim. It seems silly, counter intuitive and even dangerous to get such important steps this badly out of order. You would not do it with a rifle, why would you do it with your business? Sometimes we are faced with making decisions quickly in business, sometimes...
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Posted in Acupuncture & Acupressure, Billing & Insurance, Business, Education & Seminars, Ethics, General Massage, marketing, Marketing / Office / Staff, Patient Education, Practice Management, Social Media | 1 Comment »

Here’s the Plan

January 8, 2012
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On any given day on my FB page, there will be massage therapists who are excitedly reporting an increase in their practice, talking about the big day or big week they just had, or some other joyful news related to their business. On any given day, there will also be someone posting that they’re...
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Posted in Business, Community Service, General Massage, marketing, Practice Management | No Comments »

Who Runs The Show?

January 8, 2012
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Who Runs The Show?

Staffing issues abound.  By far, it is the number one complaint of employers and the reason I am most contacted for consulting.  It goes something like this.  You have a successful practice and are turning away business.  You decide it is time to branch out, hire someone and take a cut of building someone...
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Posted in Business, Marketing / Office / Staff, Practice Management | 3 Comments »

My 10 Top Predictions for 2012

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Irene Diamond’s Top 10 Predictions for Health & Wellness Practitioners for 2012 I’ve been in the Health and Wellness industry for over 2 decades, since 1985. (That’s longer than some of you have been alive!) I’ve seen the industry ebb and flow, therapists thrive, and barely survive, and some, therapists close the doors to...
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Posted in Business, Health & Wellness, marketing, Marketing / Office / Staff, Patient Education, Practice Management, Social Media | 9 Comments »

Try this double whammy: New Years’ Rate Increase & Regeneration Strategy

Rate Increase & Client Regenerator Strategy

Rate Increase & Client Regenerator Strategy If you’re in need of more business, and want to charge higher rates for your services, this is a great way to end this year and start 2012, the New Year off with a bang. I covered this double whammy: New Years’ Rate Increase & Regeneration Strategy in...
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Posted in Business, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 1 Comment »

“I Don’t Want to Do the Work, I just Want The Rewards…”

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Not to be a bummer near the holidays, but… I’ve been corresponding with a potential therapist via email. She is questioning whether or not she should ‘hire me’. She’s questioning if I can help her to grow her practice. In her email she states she knows “most businesses are in the red the first...
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Posted in Business, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 7 Comments »

Problem Solving in Your Practice

December 11, 2011
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Every day, I get emails and calls from therapists who want some advice on problems in their practice. I usually can’t give an answer off the top of my head without questioning the therapist for further details, and visiting their website if they have one (and by the way, not having one is a...
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Posted in Business, General Massage, marketing, Marketing / Office / Staff, Practice Management | No Comments »

“Ownership” of Clients

December 6, 2011
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If you’re an employer of massage therapists, or you are a massage therapist who’s is employed by someone else, who “owns” the client? The short answer is, no one. People have the right to go where they choose, and to patronize whatever massage therapist they choose to patronize. The long answer is a little...
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Posted in Ethics, General Massage, marketing, Marketing / Office / Staff, Personal Injury / Legal, Practice Management | 1 Comment »

The Forgotten Flier

November 20, 2011
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Do you use fliers to advertise your business? In this age of Internet marketing, you’re probably overlooking the humble flier as a way to get the word out. Don’t count it out! Fliers are cheap and easy to produce. You can make them yourself using Word, Publisher, or many other programs. You don’t have...
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Posted in Business, General Massage, Marketing / Office / Staff, Practice Management | No Comments »

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