Practice Management

The State of the State

Licensing and regulation in the field of massage therapy is changing on a daily basis.   Just read Laura Allen’s most recent post on proposed legislation for an example of how Florida and Tennessee are trying to change things.   Most of these changes are for the better…

E-mail Etiquette 101

I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I…

Selling Yourself Short

What is wrong with the following statement? FIRE!!!! Ready…aim. It seems silly, counter intuitive and even dangerous to get such important steps this badly out of order. You would not do it with a rifle, why would you do it…

Here’s the Plan

On any given day on my FB page, there will be massage therapists who are excitedly reporting an increase in their practice, talking about the big day or big week they just had, or some other joyful news related to…

Who Runs The Show?

Staffing issues abound.  By far, it is the number one complaint of employers and the reason I am most contacted for consulting.  It goes something like this.  You have a successful practice and are turning away business.  You decide it…