If you’re an employer of massage therapists, or you are a massage therapist who’s is employed by someone else, who “owns” the client? The short answer is, no one. People have the right to go where they choose, and to patronize whatever massage therapist they choose to patronize. The long answer is a little...
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resources ABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK |
Practice Management“Ownership” of ClientsThe Forgotten FlierDo you use fliers to advertise your business? In this age of Internet marketing, you’re probably overlooking the humble flier as a way to get the word out. Don’t count it out! Fliers are cheap and easy to produce. You can make them yourself using Word, Publisher, or many other programs. You don’t have... “Black Friday”… “Small Business Saturday”, Again? Yes, holidays are here (again) and “Black Friday” and “Small Business Saturday” are upon us. I wrote about this last year, and for those of you who weren’t following me back then, I want to bring it to your awareness again. “Black Friday” is a term we use in business to refer to one... Is Health a De-Valued Commodity?
I ask you this because I have truly been taking stock of things in my life and the way I manage myself and my health. Upon further consideration, I began to realize that I am not alone in slighting my own needs, and that most Americans value their health by one simple litmus strip;... SBA Update
The SBA has totally revamped its website. It is much more friendly and easy to navigate! The major tabs are: Starting & Managing a Business; Loans & Grants; Contracting; Counseling & Training; SBA Direct; For Lenders In addition to general resources, you can enter your zip code, check off what you... Keeping It Fresh
I learned something new this weekend. That in and of itself isn’t extraordinary; I learn new things all the time. However, I learned something new in a sport that I have been actively participating in for over five years. Some would still call me a newbie but with over 50 races under my belt,... Necessity is the Mother of Invention: Donor Creativity in the Face of Economic Challenges“What are you doing to publicize your work, and what are you doing to support the Foundation?” –
Michael Holloway, Take My Registration “Brand” Marketing vs “Direct Response” Marketing. Which Is BEST For Your Massage Practice? I was like many of you are now. Are you stuck trying to figure out where to spend your marketing and advertising dollars? Before I spent the last decade or so years studying marketing, as a new business, I knew it was necessary to advertize, and I knew I had to spend money to... Training Your Clients
I feel like I might have written about this before but it is so important to me; I will risk repeating myself. Make no mistake about it. Your clients are trainable. I am not talking about the kind of training you see in the photo. That is meant as a joke, really. But in... FREE Resource To Grow Your Practice You and your regular clients already know how valuable your massage services are to their health and well-being. But, for potential clients or those who only see you once in a blue moon — it’s always good to get endorsements through research and other entities such as the media (called third party endorsements)... |