I’ve spent the past couple of weekends teaching at AMTA meetings; first in SC and this past week in Alaska. One of the classes I taught at both meetings was “Using Research to Market Your Massage Therapy Practice.” I’ve been on my research soapbox for a while now. The big question is, “Who gives...
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resources ABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
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Patient EducationInquiring Minds Want to KnowBridging the Gap; Referring Other CAM Disciplines
If you know of something that may help a client, are you inclined to share that information? (I HOPE the answer to this question was YES.) Because the truth is, as a healthcare professional, your client looks to you for advice and direction to not only alleviate symptoms but to provide long term solutions... Are You Attractive? Which do you think is better to ask yourself: #1- “How can I get new clients?” or #2- “How can I help more people with my service?” When you are NOT thinking only of yourself, but instead thinking more globally people are attracted to you and will be drawn to you. Famous American... But I’m Not Better Yet
Have you had the client who after a 60 minute massage is still complaining that their pain hasn’t been relieved? You know the type; tough to please, always wants more and then complains that you haven’t “fixed” them. Of course the snappy, sarcastic retort is, “You didn’t get this way in an hour; you... Do you need new clients? Duhhh… Don’t answer so fast…
As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn’t cost an arm and a leg. Then I ask them the dreaded question, “WHY do they need new... Do YOU Over Deliver to Your Massage Clients? Do You OVER DELIVER? What does it mean to “Over Deliver?” Simply put, it means to give more than is expected. The result is surprise, appreciation, loyalty, and continued relationship. What does that have to do with your therapy practice? EVERYTHING! Clients are looking for a great value for the money (and time) they... Selling Yourself Short
What is wrong with the following statement? FIRE!!!! Ready…aim. It seems silly, counter intuitive and even dangerous to get such important steps this badly out of order. You would not do it with a rifle, why would you do it with your business? Sometimes we are faced with making decisions quickly in business, sometimes... My 10 Top Predictions for 2012 Irene Diamond’s Top 10 Predictions for Health & Wellness Practitioners for 2012 I’ve been in the Health and Wellness industry for over 2 decades, since 1985. (That’s longer than some of you have been alive!) I’ve seen the industry ebb and flow, therapists thrive, and barely survive, and some, therapists close the doors to... Ethics Violation, or Communication Breakdown?This year I wrapped up five years of service on the North Carolina Board of Massage & Bodywork Therapy. Anyone who has ever sat on a board will probably agree with me that disciplinary hearings involving massage therapists are one of the most stressful parts of that job. It was for me. I estimate... Try this double whammy: New Years’ Rate Increase & Regeneration Strategy Rate Increase & Client Regenerator Strategy If you’re in need of more business, and want to charge higher rates for your services, this is a great way to end this year and start 2012, the New Year off with a bang. I covered this double whammy: New Years’ Rate Increase & Regeneration Strategy in... | |||||||||