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Patient Education

Are You An Order Taker?

Are You An Order Taker?

Want More Clients? More Appointments? More Money and all the rest that goes along with a successful practice? Then, I encourage you to become familiar with a concept I feel is so important that I teach it in ALL my business and clinical seminars and programs. The concept is called “The Advisor vs The...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Other Topics, Patient Education, Practice Management | 10 Comments »

Easily Have Clients Return When You Give Them The “RW”

Easily Have Clients Return When You Give Them The “RW”

One thing that has worked super well for me in growing my practice in a very short time (when I started) was a concept that I was doing unconsciously. I have since recognized what it was I was doing and now call it the “RW” Applying this concept has also been a game-changer for...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 2 Comments »

Best Time To Ask For Re-Booking?

Best Time To Ask For Re-Booking?

When do you think is the best time to discuss with your client the need for them to come back and see you again?   The best time to tell them they should return for more sessions with you, is actually before you even have the session. Considering that almost all of your clients...
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Posted in Business, Chronic / Acute Conditions, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 6 Comments »

STOP! Do You Need Another Modality?

www.TheDiamondMethod.com

Here is a MAJOR CONSIDERATION BEFORE YOU REGISTER FOR ANOTHER CLASS: Even though I earn a large part of my income from teaching classes and seminars as a CEU provider, I want to offer a word of caution 1st before you jump in to signing up to learn another technical modality or take another...
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Posted in Billing & Insurance, Body Techniques, Business, Education & Seminars, marketing, Marketing / Office / Staff, Patient Education, Personal Finance, Practice Management, Professional Association, Soft Tissue / Trigger Points | 11 Comments »

Will You Do A Big Promo For Mother’s Day?

Will You Do A Big Promo For Mother’s Day?

  If you live in the United States, there is a big marketing ‘op’ for you if you want to promote Mother’s Day. It’s Sunday, the 12th of May and many of us will honor Moms across the country. Mother’s Day is one of the biggest gift-giving holidays, so now is a good time...
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Posted in Business, marketing, Marketing / Office / Staff, Patient Education, Practice Management | No Comments »

Am I Too Harsh?

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I’m a business woman. AND, I have a sympathetic heart… but, even when I am understanding of another person’s plight, in the end, I still run a business. And you do too! Many massage therapists I coach don’t recognize the fact that they are in business for themselves. I get that same warm-fuzzy feeling...
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Posted in Business, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 4 Comments »

Massage Therapy: Integrating Research and Practice

August 30, 2012
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I have never before devoted my blog to a book review, but I’m doing that this time, because (other than my own books, of course) I think this is one of the most important books that has been published for our profession. I’m speaking of Massage Therapy: Integrating Research and Practice, edited by Trish...
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Posted in General Massage, Health & Wellness, massage research, Patient Education, Practice Management, Research | No Comments »

What’s YOUR Definition of “Relaxation Massage” vs “Therapeutic Massage” vs “Medical/Remedial Massage”?

What’s YOUR Definition of “Relaxation Massage” vs “Therapeutic Massage” vs “Medical/Remedial Massage”?

As a therapist, you’ve no doubt been asked by clients and family members about what your massage does or what type of massage you offer. At some point, you also might need to define what you do when you are speaking with a client’s doctor or insurance company. Maybe you can explain your work...
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Posted in Business, marketing, Patient Education, Practice Management | 13 Comments »

Report from the AFMTE Annual Meeting

June 11, 2012
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Report from the AFMTE Annual Meeting

I spent last weekend in toasty Tucson, AZ at the Alliance for Massage Therapy Education annual meeting, and for the third year in a row since this organization started, it was one of the best things I have ever attended. There were quite a few new people attending this year, and attendance was up...
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Posted in Education & Seminars, General Massage, Patient Education, Politics & Government, Professional Association, Research | 3 Comments »

Getting to the Root of a Chronic Pain Disease

June 1, 2012
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Getting to the Root of a Chronic Pain Disease

As a Licensed Massage Therapist, Certified Health Counselor, and Internationally Certified Aromatherapist, I had an idea of where to start looking for natural treatment ideas when my dad and uncle were both diagnosed with Rheumatoid Arthritis two years ago. There are several factors that play a role in creating an environment where this disease...
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Posted in Natural Healing & Nutrition, Oils / Aromatherapy, Pain Management, Patient Education | 1 Comment »

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