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marketing

Offer Gift Certificates Through Yelp

September 18, 2012
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Offer Gift Certificates Through Yelp

On September 12, 2012 Yelp announced a new product feature available to all businesses that participate on their site. Businesses can now sell gift certificates through their Yelp profile page. Gift certificates are not discounted like Deals are. They’re full-value cash equivalents. Of course, Yelp takes a 10% cut of all gift certificates sold...
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Posted in Business, marketing, Social Media | No Comments »

10 Guidelines to Successful Social Media Results

September 7, 2012
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10 Guidelines to Successful Social Media Results

You need a plan for your social media, maybe you aren’t getting results you like or you want to get started but have NO idea what to do. Here are 10 Guidelines help you get the results you want. I’m being 100% transparent, these guidelines are how SRB Solutions gets results for our clients...
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Posted in Business, marketing, Marketing / Office / Staff, Social Media | No Comments »

Am I Too Harsh?

Screen shot 2012-09-06 at 9.36.05 AM

I’m a business woman. AND, I have a sympathetic heart… but, even when I am understanding of another person’s plight, in the end, I still run a business. And you do too! Many massage therapists I coach don’t recognize the fact that they are in business for themselves. I get that same warm-fuzzy feeling...
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Posted in Business, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 4 Comments »

What’s YOUR Definition of “Relaxation Massage” vs “Therapeutic Massage” vs “Medical/Remedial Massage”?

What’s YOUR Definition of “Relaxation Massage” vs “Therapeutic Massage” vs “Medical/Remedial Massage”?

As a therapist, you’ve no doubt been asked by clients and family members about what your massage does or what type of massage you offer. At some point, you also might need to define what you do when you are speaking with a client’s doctor or insurance company. Maybe you can explain your work...
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Posted in Business, marketing, Patient Education, Practice Management | 13 Comments »

How To Ensure More Customers

August 16, 2012
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You may be a point in your business that you need more customers if so; this post is perfect for you.  In order to get more customers you need to have adequate traffic to your desired source. What is traffic?  Traffic is a common term otherwise referred to as leads, potential customers, referrals, lead...
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Posted in marketing, Marketing / Office / Staff, Social Media | No Comments »

Why “Voice” Matters to Facebook Pages

August 3, 2012
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Why “Voice” Matters to Facebook Pages

With all the changes on Facebook and the recent changes on Google it is now more important than ever to have engaged Fans on Facebook.  The more fans liking, commenting and sharing the higher your page will appear in your Fans newsfeeds and the more likely your posts will show up in the Search...
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Posted in marketing, Marketing / Office / Staff, Social Media | 6 Comments »

Manage to Your Strengths, Massage Your Weaknesses

July 30, 2012
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The old way of thinking that you have to be all-encompassing as a business owner is long gone. Yet, many business owners, particularly in the massage and spa industry, still feel like they have to be “all-in-one”. This is SO not the case. Manage to your strengths, massage your weaknesses. What does it mean...
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Posted in Business, marketing | 1 Comment »

The Snake Oil Medicine Show

July 21, 2012
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There’s nothing earth-shaking in the world of massage politics on my radar this week, so I’m just going to make a few observations. I know that I am about to step on more than a few toes here, but it must be said. I’ve got a few thousand massage therapists in my social networks...
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Posted in Business, General Massage, Health & Wellness, marketing, Natural Healing & Nutrition, Other Topics | 5 Comments »

Cyber Attacks No Longer a Big Biz Problem

July 15, 2012
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Cyber Attacks No Longer a Big Biz Problem

I saw this announcement from Small Business Trends. It sounds like a very interesting event. Anita Campbell is hosting this discussion with other small business owners and a team of Symantec security experts to discuss what you need to be aware of and what you can do to protect your business.  They will cover...
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Posted in Business, marketing, Social Media | No Comments »

Turning A No Into A Yes

June 24, 2012
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Turning A No Into A Yes

Potential clients can be resistant to saying “yes” to a massage appointment, especially if you are an unknown quantity.  The relationship between a therapist and a client is so important that unless initially comfortable, a “no” can be the first thing out of their mouth.  A negative response is almost never set in stone...
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Posted in marketing, Practice Management | No Comments »

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