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marketing

Facebook Education

May 14, 2012
By
Facebook Education

Facebook is finally offering support to people who want to learn how to better navigate their platform and generate results. They are providing information to help you learn the key steps for building your business on Facebook with video courses, livestream events and worksheets. Their  webinar series focuses on educating people about the latest...
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Posted in Business, marketing, Social Media | 3 Comments »

Be More! Business-Minded Opportunities for Massage Therapists

May 10, 2012
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Be More! Business-Minded Opportunities for Massage Therapists

Post by new guest blogger Steph Lasch, LMT, CFT This is my first blog entry for the WIBB. I’m truly excited to be providing quality content here and talking about some of the things I’m passionate about, besides being a massage therapist. I love talking about business, finance and operations in the spa &...
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Posted in Business, Education & Seminars, Health & Wellness, marketing, Marketing / Office / Staff, Practice Management, Social Media | 1 Comment »

New Social Media Tool to OFFER up Customer Engagement!

May 3, 2012
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New Social Media Tool to OFFER up Customer Engagement!

Just today, Facebook added a new feature.  Referred to as offers exclusive for your business pages!  This is a GREAT new way for businesses, brands and organizations to offer discounts to their fans!    So when your fans “like” your pages they will receive your offers, updates in their feed. How does it work? First...
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Posted in marketing, Marketing / Office / Staff, Social Media | No Comments »

What to Condsider When Creating a Mobile Website

April 26, 2012
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What to Condsider When Creating a Mobile Website

Mobile apps, mobile sites, mobile marketing, mobile mobile mobile… this fast paced techno age everything seems to be changing so quickly.  You may have recently completed updates to your website to find out it is completely the wrong size for mobile devices.  It can turn your hair grey or create many sleepless nights trying...
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Posted in marketing, Marketing / Office / Staff, Social Media | No Comments »

Winging It & Wishing?

Purple_Luna_Moth_Fairy_Wings_by_customfairywings

If you’re my ‘friend’ on Facebook, you might have seen my post about the homeless lady named Teressa who is often outside my office… I mentioned about how I was wondering whether she has the ability to make a change in her circumstances, and if she does have the mental and physical capabilities, then...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Practice Management | No Comments »

Optimizing Websites that Produce Results in 7 Steps!

April 12, 2012
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Optimizing Websites that Produce Results in 7 Steps!

  For every business owner in today’s world, your website is ONE of the primary ways your customers and potential customers are exposed to you, your brand and your products and services. I spend quite a bit of time talking about social media.  Especially on items like how to get more traffic, engage with...
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Posted in Business, marketing, Social Media | 3 Comments »

Mirror Mirror

April 6, 2012
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Mirror Mirror

This is a visual profession.  That means your appearance matters a lot.  Consumers want to “see” their massage therapists.  A visual assessment is often a determining factor in choosing a therapist, even over skill set.   In fact, studies show that advertising with a photograph is more effective than without.  It is not important to be beautiful or...
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Posted in marketing | 1 Comment »

Inquiring Minds Want to Know

April 2, 2012
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I’ve spent the past couple of weekends teaching at AMTA meetings; first in SC and this past week in Alaska. One of the classes I taught at both meetings was “Using Research to Market Your Massage Therapy Practice.” I’ve been on my research soapbox for a while now. The big question is, “Who gives...
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Posted in Ethics, General Massage, Health & Wellness, marketing, Patient Education, Research | No Comments »

Successful Marketing is as Easy as 1,2,3!

March 29, 2012
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Successful Marketing is as Easy as 1,2,3!

  I’m going give it to you straight this week.  No sugar coating it, a tough lesson to be learned.  I hate to have to tell you this, but your massage business isn’t special.  After 15+ years of helping businesses grow, developing marketing and sales programs, seeing what works and what doesn’t I’ve discovered...
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Posted in Business, marketing, Social Media | 1 Comment »

Mobile Marketing:2 NEW Ways to Connect with Customers at LIVE Events

March 22, 2012
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Mobile Marketing:2 NEW Ways to Connect with Customers at LIVE Events

Conventions are in full swing, so are live seminars, and workshops, not to mention the countless webinars so you have a captive audience, how do you make the most of this marketing opportunity?  Hey listen up Massage School owners too cause these can be easily implemented with every new start up class or an...
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Posted in marketing, Social Media | 5 Comments »

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