marketing

Offer Gift Certificates Through Yelp

On September 12, 2012 Yelp announced a new product feature available to all businesses that participate on their site. Businesses can now sell gift certificates through their Yelp profile page. Gift certificates are not discounted like Deals are. They’re full-value…

How To Ensure More Customers

You may be a point in your business that you need more customers if so; this post is perfect for you.  In order to get more customers you need to have adequate traffic to your desired source. What is traffic? …

The Snake Oil Medicine Show

There’s nothing earth-shaking in the world of massage politics on my radar this week, so I’m just going to make a few observations. I know that I am about to step on more than a few toes here, but it…

Turning A No Into A Yes

Potential clients can be resistant to saying “yes” to a massage appointment, especially if you are an unknown quantity.  The relationship between a therapist and a client is so important that unless initially comfortable, a “no” can be the first…