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Weekend Update

April 17, 2014
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A lot has happened this past week. First of all, the massage world lost a wonderful person with the passing of Dan Barrow. He was the long-time moderator in the AMTA House of Delegates, among his many other accomplishments, and was just one of the nicest people I’ve ever met. He will be missed....
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Posted in Ethics, General Massage, marketing | No Comments »

Free Massage!

March 1, 2014
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Do you ever feel like you have a sign on your forehead that says “Free Massage?” Every day on my social networks, I see massage therapists talking about being asked to do free massage. “Come and do free chair massage at our event and it will get your name out there….” never mind that...
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Posted in General Massage, marketing, Personal Finance, Practice Management | No Comments »

Are You An Order Taker?

Are You An Order Taker?

Want More Clients? More Appointments? More Money and all the rest that goes along with a successful practice? Then, I encourage you to become familiar with a concept I feel is so important that I teach it in ALL my business and clinical seminars and programs. The concept is called “The Advisor vs The...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Other Topics, Patient Education, Practice Management | 10 Comments »

Easily Have Clients Return When You Give Them The “RW”

Easily Have Clients Return When You Give Them The “RW”

One thing that has worked super well for me in growing my practice in a very short time (when I started) was a concept that I was doing unconsciously. I have since recognized what it was I was doing and now call it the “RW” Applying this concept has also been a game-changer for...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 2 Comments »

Five BEST Ways to Optimize Your Facebook Page for Mobile Devices

October 17, 2013
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Five BEST Ways to Optimize Your Facebook Page for Mobile Devices

  New Research Shows 78% of U.S. Facebook Users are Mobile. This research from eMarketer indicates this trend will continue growing to over 150 million Americans by 2017! Let’s face it, how many times do you access your social networks on your phone?  (And before you say it, even if you aren’t using your...
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Posted in Business, marketing, Marketing / Office / Staff, Social Media | No Comments »

Gobsmacked

October 7, 2013
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Gobsmacked: adjective: shocked, astounded, astonished. Gobsmacked is my favorite word of late, and unfortunately, myself and many other people in the massage world have been gobsmacked recently, to learn that a colleague who was admired and trusted has let us down. I am addressing this because I have had a very public relationship with...
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Posted in Business, Ethics, General Massage, marketing, Marketing / Office / Staff, Personal Finance, Practice Management, Social Media | 1 Comment »

Best Time To Ask For Re-Booking?

Best Time To Ask For Re-Booking?

When do you think is the best time to discuss with your client the need for them to come back and see you again?   The best time to tell them they should return for more sessions with you, is actually before you even have the session. Considering that almost all of your clients...
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Posted in Business, Chronic / Acute Conditions, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 6 Comments »

An Interview with Steve Kirin, New CEO of the NCBTMB

July 28, 2013
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I recently had the opportunity to meet with Steve Kirin, the new CEO of the NCBTMB. This is the interview I did with him.  1. You were just appointed CEO in May, but you’ve been on board for a year and a half. What do you see as the major challenges facing the NCBTMB...
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Posted in Ethics, Health & Wellness, Other Topics, Politics & Government, Professional Association, Social Media | No Comments »

What in the #Hashtag is going on with Facebook?

June 14, 2013
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What in the #Hashtag is going on with Facebook?

Facebook has adopted the ‘hashtag’ feature.  Unless you like using Twitter or Instagram you might be wondering what is this ‘hashtag’ business anyway and how does it help me, and why should I use it?  Even better question, how can I use it? Hashtags are the # symbol and were first popular on Twitter. ...
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Posted in marketing, Social Media | No Comments »

STOP! Do You Need Another Modality?

www.TheDiamondMethod.com

Here is a MAJOR CONSIDERATION BEFORE YOU REGISTER FOR ANOTHER CLASS: Even though I earn a large part of my income from teaching classes and seminars as a CEU provider, I want to offer a word of caution 1st before you jump in to signing up to learn another technical modality or take another...
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Posted in Billing & Insurance, Body Techniques, Business, Education & Seminars, marketing, Marketing / Office / Staff, Patient Education, Personal Finance, Practice Management, Professional Association, Soft Tissue / Trigger Points | 11 Comments »

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