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marketingNational Small Business Week
The 50th anniversary of the U.S. Small Business Administration’s National Small Business Week, will be held June 17th through June 21st. This year’s events take place all across the country and feature exciting and informative events designed to help small businesses start, grow and succeed. The five cities where main events are taking place... What’s Your Story? It’s all too simple, yet essential. The universal question that often times we’re asked by clients when we start a massage session. At least, with the chatty ones looking for conversation. What’s your story? I see, very often, websites that have a lot of credentials listed, hours of operations, policies, educational background, etc. But... Will You Do A Big Promo For Mother’s Day?
If you live in the United States, there is a big marketing ‘op’ for you if you want to promote Mother’s Day. It’s Sunday, the 12th of May and many of us will honor Moms across the country. Mother’s Day is one of the biggest gift-giving holidays, so now is a good time... What The Heck Is “Getnotdo”? When a prospect asks the inevitable question of “what do you do?” at a party, or networking event, how do you answer? Do you know what to say to turn their question into a client-getting answer? Most business owners (which you are if you’re in private practice) stumble and mumble over their words when... 10 Things Yoga Teaches Us About Small Business Ownership
I subscribe to Small Business Trends and read the following article by Susan Payton. I found it inspirational and wanted to share it with you. I received permission to repost it. Enjoy! It’s funny where you pull life lessons from, isn’t it? For me, it’s often on the yoga mat. Recently, I’ve noticed a... A Lack of Knowledge Can Make for an Expensive Education!
This has been an interesting week! I am not perfect, none of us are. I don’t expect perfection from anyone (other than myself of course). I realize that people don’t know what they don’t know. In order to keep my sanity this week, I have to believe that as business owners we operate with... Holiday Income? UH… YES, PLEASE! Would anyone say, “ No, Thank You!” ? It is difficult for me to imagine a time these days when anyone would turn down making additional income. During a time when many Americans are making a list and checking it twice, most of us are plotting presents for friends, colleagues, family and friends for... A Picture is Worth More Engagement!
According to recent data from Hubspot 2012, photos on Facebook generate 53% more likes than the average posts. This matches all the data we have seen with our clients’ pages we manage. In fact, posts that have images for our clients average a 75% higher engagement on photos than with other posts. Are you... Black Friday, Small Biz Sat, Cyber Monday & Now… Giving Tuesday!
(Cherie Sohnen-Moe and I were both on the same page, and she beat me to posting on this topic, so, since I had written it, I am submitting it here to supplement her post from 11/15/12.) Yes, holidays are here (again) and “Black Friday”, “Small Business Saturday” and “Cyber Monday” are upon us. These... Small Business Saturday 3rd Anniversary
Small Business Saturday is now in its third year. The date is November 24, 2012. This annual event is sponsored by American Express and encourages shoppers to support the local, independent businesses that create jobs, boost the economy, and preserve neighborhoods around the country. It takes place the day following the famous “Black Friday”... |
