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Marketing / Office / Staff

Marketing Content: Why it Matters and How to Make it Connect to Your Customers

September 23, 2011
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For the last 3 months I have been overloaded with questions about content and helping so many people with re-writes of press releases, website content, ad campaigns, flyers, letters, and other marketing items so here are some pointers to remember when you are creating your marketing content so you will connect with your ideal...
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Posted in Business, marketing, Marketing / Office / Staff, Social Media | No Comments »

Half The Battle

September 12, 2011
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Half The Battle

I have several consulting clients who are struggling with staffing issues these days.  It seems that staff is “half the battle” in making a massage business successful.  Even if you only employ one therapist, a bad seed can take root and create headaches that permeate an entire practice.  Multiply that by a few more and troubles...
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Posted in Business, Marketing / Office / Staff | 1 Comment »

“Brand” Marketing vs “Direct Response” Marketing. Which Is BEST For Your Massage Practice?

Brand

I was like many of you are now. Are you stuck trying to figure out where to spend your marketing and advertising dollars? Before I spent the last decade or so years studying marketing, as a new business, I knew it was necessary to advertize, and I knew I had to spend money to...
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Posted in Business, marketing, Marketing / Office / Staff, Practice Management | 1 Comment »

Is Saving Money COSTING You Money?

August 12, 2011
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Is Saving Money COSTING You Money?

Strange question, Angie! How on Earth can SAVING money actually COST you money? As improbable and counter intuitive as that statement may seem, there is some truth in there that can be easily overlooked, and cost you big bucks on your bottom line. There are smart ways to save, and there are ways that...
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Posted in Acupuncture & Acupressure, Business, Education & Seminars, General Massage, marketing, Marketing / Office / Staff, Other Topics | 1 Comment »

FREE Resource To Grow Your Practice

FREE Resource To Grow Your Practice

  You and your regular clients already know how valuable your massage services are to their health and well-being. But, for potential clients or those who only see you once in a blue moon — it’s always good to get endorsements through research and other entities such as the media (called third party endorsements)...
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Posted in Business, marketing, Marketing / Office / Staff, Patient Education, Practice Management, Research | 2 Comments »

Milestones

July 31, 2011
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Anytime I reach a milestone, whether it’s one of those birthdays that ends in zero or some other momentous occasion, it causes me to stop and reflect on the things I’ve done. I see what worked and what didn’t….what I coulda, shoulda, woulda done given another chance. And I pat myself on the back...
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Posted in Business, General Massage, Marketing / Office / Staff, Practice Management | 1 Comment »

Cultivating Excellence

July 9, 2011
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I often hear from massage therapists who have made the jump from lone practitioner to entrepreneur, and the biggest struggle they seem to face is staffing problems. One of my favorite bloggers, Steph Lasch Lmt, wrote about some of her issues earlier this week. She’s hardly the lone ranger. And I know from my...
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Posted in Business, General Massage, marketing, Marketing / Office / Staff, Practice Management | No Comments »

How Social Media Increases Sales: Using Blog and Article content to Market Your Products and Services

July 6, 2011
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I am so honored to be asked to be a part of this dynamic group of women, thank you. After so many years of working with business owners this is such a wonderful experience and I am looking forward to sharing, connecting and interacting with everyone in this group. Many business owners whether you...
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Posted in Education & Seminars, marketing, Marketing / Office / Staff, Social Media | No Comments »

Does Independence = Freedom?

sandLifeIsGoodimage

(I just went to post up my blog on this site and see Tina Allen already touched on some of these same ideas! (smart minds think alike!) 4th of July ~ Independence Day in the U.S. just passed… Regarding your career and your personal life, what does ‘Independence’ mean to you? Does Independence =...
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Posted in Business, Education & Seminars, Health & Wellness, marketing, Marketing / Office / Staff, Massage Therapy for Older People, Patient Education, Practice Management, Self care | 1 Comment »

I am Beginning to See a Trend…

June 30, 2011
By
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I just got back in from the Florida State Massage Therapy Association Annual Convention in Orlando. Not only did I see all my old and dear friends, but I am DELIGHTED to say I made MANY, MANY new ones! While this does not seem to be extraordinary in and of itself, it does show...
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Posted in Business, Education & Seminars, General Massage, Health & Wellness, marketing, Marketing / Office / Staff, Other Topics, Spa Therapies | 1 Comment »

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