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Ethics

MOCC-ERY

March 14, 2012
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Last week, the Federation of State Massage Therapy Boards presented their long-awaited proposal for a new national continuing education approval program. They are calling it Maintenance of Core Competencies – or MOCC for short. As I indicated in my previous post, this proposal not only failed to deliver on the original promises made by...
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Posted in Education & Seminars, Ethics, General Massage, Other Topics, Practice Management | No Comments »

FSMTB Unveils Plan for Continuing Education

March 5, 2012
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Last week, the Federation of State Massage Therapy Boards published a document outlining their proposal to jump into the continuing education market. They are calling the new program Maintenance of Core Competency – to be abbreviated as “MOCC”. I don’t know what planet this thing came from, but it sure ain’t from this solar system....
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Posted in Ethics, General Massage, Politics & Government | No Comments »

Do you need new clients? Duhhh… Don’t answer so fast…

Do you need new clients? Duhhh… Don’t answer so fast…

  As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn’t cost an arm and a leg. Then I ask them the dreaded question, “WHY do they need new...
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Posted in Billing & Insurance, Business, Ethics, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 1 Comment »

A Disgrace in Iowa

February 26, 2012
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Iowa House File 2342 has been on my radar for several weeks (initially introduced as HF 2126). Yesterday, I received a further communication on it, which stated that “the bill as written will not be brought up for consideration unless Matt Windschitl (the sponsor of the bill) requests it. The understanding is he will...
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Posted in Ethics, General Massage, Politics & Government | No Comments »

Remember to tell them, I Will Always Love You

February 13, 2012
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Remember to tell them, I Will Always Love You

Please allow me to wax a bit poetic. On the eve of Valentine’s Day and also in the wake of a very visible entertainer, Whitney Houston’s untimely death, I am really reflecting on how important it is to live in the present moment and to tell all those we love, how much we love...
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Posted in Education & Seminars, Ethics, Self care | No Comments »

E-mail Etiquette 101

January 17, 2012
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I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam. I have...
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Posted in Business, Ethics, General Massage, Health & Wellness, marketing, Marketing / Office / Staff, Other Topics, Practice Management, Social Media | 1 Comment »

Selling Yourself Short

January 12, 2012
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Selling Yourself Short

What is wrong with the following statement? FIRE!!!! Ready…aim. It seems silly, counter intuitive and even dangerous to get such important steps this badly out of order. You would not do it with a rifle, why would you do it with your business? Sometimes we are faced with making decisions quickly in business, sometimes...
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Posted in Acupuncture & Acupressure, Billing & Insurance, Business, Education & Seminars, Ethics, General Massage, marketing, Marketing / Office / Staff, Patient Education, Practice Management, Social Media | 1 Comment »

Ethics Violation, or Communication Breakdown?

December 31, 2011
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This year I wrapped up five years of service on the North Carolina Board of Massage & Bodywork Therapy. Anyone who has ever sat on a board will probably agree with me that disciplinary hearings involving massage therapists are one of the most stressful parts of that job. It was for me. I estimate...
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Posted in Ethics, General Massage, Patient Education, Personal Injury / Legal | No Comments »

“Ownership” of Clients

December 6, 2011
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If you’re an employer of massage therapists, or you are a massage therapist who’s is employed by someone else, who “owns” the client? The short answer is, no one. People have the right to go where they choose, and to patronize whatever massage therapist they choose to patronize. The long answer is a little...
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Posted in Ethics, General Massage, marketing, Marketing / Office / Staff, Personal Injury / Legal, Practice Management | 1 Comment »

Kudos, and a Few Thumps on the Head

November 13, 2011
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The year is winding down; all the award shows have been on television lately, and I’d like to give out a few of my own, along with a thump or two on the head of those who need it. Call me a critic! These are my opinions only and should not be construed as...
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Posted in Business, Community Service, Education & Seminars, Ethics, General Massage, marketing, Other Topics, Research, Social Media | 1 Comment »

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