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Ethics

A Betrayal of Trust

May 5, 2012
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Any time one of the major organizations in the massage field tries to fire up a project that will “advance the profession”, I get awfully suspicious. When a group of them get together to do something on the big scale, I go on full nuclear alert. That’s the case right now with a dubious...
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Posted in Ethics, General Massage, Politics & Government, Professional Association | No Comments »

Behind Closed Doors

April 30, 2012
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From the title, you might think this blog is about The Client List, the trashy new show on the Lifetime Channel that gives massage therapy a black eye. No such luck; the event I am referring to is the upcoming Leadership Summit #2, set to take place next week in Chicago. The first Leadership...
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Posted in Education & Seminars, Ethics, General Massage, MTBOK, Other Topics, Politics & Government, Professional Association | No Comments »

CAMTC Responds to “Money Grab” Accusations from Massage Today

April 22, 2012
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Last week, Massage Today President Donald Peterson published an article entitled The CAMTC Money Grab. It cast the CAMTC in a very unfavorable light; to make a long story short, it appeared to expose excessive financial wrongdoing at the organization by stating that the CAMTC was paying the expenses and per diem for no...
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Posted in Ethics, General Massage, Politics & Government | 1 Comment »

Inquiring Minds Want to Know

April 2, 2012
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I’ve spent the past couple of weekends teaching at AMTA meetings; first in SC and this past week in Alaska. One of the classes I taught at both meetings was “Using Research to Market Your Massage Therapy Practice.” I’ve been on my research soapbox for a while now. The big question is, “Who gives...
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Posted in Ethics, General Massage, Health & Wellness, marketing, Patient Education, Research | No Comments »

MOCC-ERY

March 14, 2012
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Last week, the Federation of State Massage Therapy Boards presented their long-awaited proposal for a new national continuing education approval program. They are calling it Maintenance of Core Competencies – or MOCC for short. As I indicated in my previous post, this proposal not only failed to deliver on the original promises made by...
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FSMTB Unveils Plan for Continuing Education

March 5, 2012
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Last week, the Federation of State Massage Therapy Boards published a document outlining their proposal to jump into the continuing education market. They are calling the new program Maintenance of Core Competency – to be abbreviated as “MOCC”. I don’t know what planet this thing came from, but it sure ain’t from this solar system....
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Do you need new clients? Duhhh… Don’t answer so fast…

Do you need new clients? Duhhh… Don’t answer so fast…

  As a business coach, so many of the therapists I meet, tell me they are looking for new, easy ways to get new clients, and want to know what I suggest they do that doesn’t cost an arm and a leg. Then I ask them the dreaded question, “WHY do they need new...
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Posted in Billing & Insurance, Business, Ethics, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 1 Comment »

A Disgrace in Iowa

February 26, 2012
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Iowa House File 2342 has been on my radar for several weeks (initially introduced as HF 2126). Yesterday, I received a further communication on it, which stated that “the bill as written will not be brought up for consideration unless Matt Windschitl (the sponsor of the bill) requests it. The understanding is he will...
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Remember to tell them, I Will Always Love You

February 13, 2012
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Remember to tell them, I Will Always Love You

Please allow me to wax a bit poetic. On the eve of Valentine’s Day and also in the wake of a very visible entertainer, Whitney Houston’s untimely death, I am really reflecting on how important it is to live in the present moment and to tell all those we love, how much we love...
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Posted in Education & Seminars, Ethics, Self care | No Comments »

E-mail Etiquette 101

January 17, 2012
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I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam. I have...
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Posted in Business, Ethics, General Massage, Health & Wellness, marketing, Marketing / Office / Staff, Other Topics, Practice Management, Social Media | No Comments »

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