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Education & Seminars

ELAP: Now that I’ve read the whole thing…

February 16, 2014
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I spent most of my spare time during the past week reading the Final Report and the Entry-Level Education Blueprint of the ELAP. Again, I will offer my appreciation for the collaboration of the Coalition and the team that actually performed the work on this. It was a big project and obviously, people took...
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Posted in Education & Seminars, General Massage, Other Topics, Politics & Government, Professional Association | No Comments »

ELAP Final Report & Entry-Level Education Blueprint Released

February 11, 2014
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The Entry-Level Analysis Project Final Report and the Entry-Level Education Blueprint were released today, and it’s a whopper…266 pages in the Report, and 527 pages in the blueprint. Obviously, I haven’t read that all this morning. I do want to take the time to express my appreciation for the collaboration among the Coalition (ABMP,...
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CE: No Approval is Better than Faux Approval

January 29, 2014
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This is hardly the first time I’ve had gripes about the state of continuing education for massage therapists in the US. I’m not happy, and I haven’t been happy for a long time. I’m a CE provider myself, approved by the NCBTMB. That approval is accepted in many places, but there are some states...
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Are You An Order Taker?

Are You An Order Taker?

Want More Clients? More Appointments? More Money and all the rest that goes along with a successful practice? Then, I encourage you to become familiar with a concept I feel is so important that I teach it in ALL my business and clinical seminars and programs. The concept is called “The Advisor vs The...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Other Topics, Patient Education, Practice Management | 10 Comments »

Report from Seattle and Some Further Explanation

December 12, 2013
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I was invited to Seattle by Dr. Ravensara Travillian to speak at a fund-raising dinner this past Monday night, to kick off her efforts to get a university-level certificate massage program started. Dr. Christopher Moyer was the other invited speaker, so I felt like I was, as we say in the South, “in high...
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Posted in Billing & Insurance, Education & Seminars, General Massage, Politics & Government, Professional Association | No Comments »

An Interview with Dr. Leena Guptha, New Chair of the NCBTMB

November 14, 2013
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From Laura Allen: I have skewered the NCBTMB in my blog several times over the years, including very recently. It has been a tradition with me for several years to interview the executives and chairs of the massage organizations as they come on board, so I am interviewing Dr. Leena Guptha. In fairness to...
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Easily Have Clients Return When You Give Them The “RW”

Easily Have Clients Return When You Give Them The “RW”

One thing that has worked super well for me in growing my practice in a very short time (when I started) was a concept that I was doing unconsciously. I have since recognized what it was I was doing and now call it the “RW” Applying this concept has also been a game-changer for...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 2 Comments »

Calling All Massage Organizations: 911

October 28, 2013
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I’ve seen some ups and downs since joining the massage profession about 15 years ago, but never, in all that time, have I been as disgusted and dismayed with one of our organizations as I am today. I feel as if I have a vested interest in all of them, so I have the...
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Posted in Education & Seminars, Ethics, General Massage, Politics & Government, Professional Association, Research | No Comments »

Report from the AMTA National Convention

September 30, 2013
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I arrived in Ft. Worth on Wednesday in time to attend the House of Delegates preliminary meeting, which was quite exciting. I was only an alternate this year so I did not get to participate in several spirited debates, one concerning the ACA, and another concerning delegates who arrive late for the meeting (they...
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Posted in Education & Seminars, General Massage, massage research, Professional Association | No Comments »

Report from the World Massage Festival

August 10, 2013
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Champ and I attended the World Massage Festival this past week, held on the Queen Mary. This grand old boat is permanently docked in Long Beach, CA. On our last day there, we got a glimpse of the captain giving a tour to the grandchildren of the original captain of the ship. The ship...
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