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Business

Are You An Order Taker?

Are You An Order Taker?

Want More Clients? More Appointments? More Money and all the rest that goes along with a successful practice? Then, I encourage you to become familiar with a concept I feel is so important that I teach it in ALL my business and clinical seminars and programs. The concept is called “The Advisor vs The...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Other Topics, Patient Education, Practice Management | 10 Comments »

Easily Have Clients Return When You Give Them The “RW”

Easily Have Clients Return When You Give Them The “RW”

One thing that has worked super well for me in growing my practice in a very short time (when I started) was a concept that I was doing unconsciously. I have since recognized what it was I was doing and now call it the “RW” Applying this concept has also been a game-changer for...
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Posted in Business, Education & Seminars, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 2 Comments »

Who Has OUR Backs?

October 18, 2013
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Who is really looking out for the interests of massage therapists? Among all the entities we give our hard-earned money to, it would seem that when we’re in a pinch, we can’t drum up much support for ourselves.   I’m incensed at the Ethics Committee of the NCBTMB for selectively choosing which parts of...
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Posted in Business, Ethics, General Massage, Professional Association | No Comments »

Five BEST Ways to Optimize Your Facebook Page for Mobile Devices

October 17, 2013
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Five BEST Ways to Optimize Your Facebook Page for Mobile Devices

  New Research Shows 78% of U.S. Facebook Users are Mobile. This research from eMarketer indicates this trend will continue growing to over 150 million Americans by 2017! Let’s face it, how many times do you access your social networks on your phone?  (And before you say it, even if you aren’t using your...
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Posted in Business, marketing, Marketing / Office / Staff, Social Media | No Comments »

Gobsmacked

October 7, 2013
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Gobsmacked: adjective: shocked, astounded, astonished. Gobsmacked is my favorite word of late, and unfortunately, myself and many other people in the massage world have been gobsmacked recently, to learn that a colleague who was admired and trusted has let us down. I am addressing this because I have had a very public relationship with...
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Posted in Business, Ethics, General Massage, marketing, Marketing / Office / Staff, Personal Finance, Practice Management, Social Media | 1 Comment »

Best Time To Ask For Re-Booking?

Best Time To Ask For Re-Booking?

When do you think is the best time to discuss with your client the need for them to come back and see you again?   The best time to tell them they should return for more sessions with you, is actually before you even have the session. Considering that almost all of your clients...
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Posted in Business, Chronic / Acute Conditions, marketing, Marketing / Office / Staff, Patient Education, Practice Management | 6 Comments »

What it is We Really Sell

July 20, 2013
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Do you know what you actually sell? Often times when I’m offering webinars we’ll talk about what it is that we truly sell, as massage therapists. After posing the question, these are often the responses, from those that have not worked with me individually through coaching or business management development. What are the two...
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Posted in Business | 1 Comment »

AMTA: Supporting Massage Therapists for the Affordable Care Act (or Not?)

July 10, 2013
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The Affordable Care Act goes into effect on January 1, 2014. This stands to have a major impact on the ability of massage therapists to be reimbursed by insurance. The 1300+ page document includes language prohibiting discrimination against licensed integrative health care practitioners.   Diana Thompson, well-known educator, author, long-time AMTA member and past...
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Posted in Billing & Insurance, Business, General Massage, Health & Wellness, Personal Injury / Legal, Politics & Government, Practice Management, Professional Association | No Comments »

STOP! Do You Need Another Modality?

www.TheDiamondMethod.com

Here is a MAJOR CONSIDERATION BEFORE YOU REGISTER FOR ANOTHER CLASS: Even though I earn a large part of my income from teaching classes and seminars as a CEU provider, I want to offer a word of caution 1st before you jump in to signing up to learn another technical modality or take another...
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Posted in Billing & Insurance, Body Techniques, Business, Education & Seminars, marketing, Marketing / Office / Staff, Patient Education, Personal Finance, Practice Management, Professional Association, Soft Tissue / Trigger Points | 11 Comments »

National Small Business Week

May 8, 2013
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National Small Business Week

The 50th anniversary of the U.S. Small Business Administration’s National Small Business Week, will be held June 17th through June 21st. This year’s events take place all across the country and feature exciting and informative events designed to help small businesses start, grow and succeed. The five cities where main events are taking place...
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Posted in Business, marketing | 1 Comment »

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