Author Archive for Jenn Sommermann

Worth Every Penny

 Have you ever wondered if your services are “worth” it?  Before you fly off the handle, hear me out.  I will go out on a limb here and say that I think everyone, at least at some point, has had…

Fuel The Fire

Just back from the AMTA National Convention, I am jazzed up and ready for business.  There’s nothing like being with 1400 like minded people to help excite me about my profession and my practice. I had the opportunity to be…

Will You Be There?

I am so excited… I can hardly stand it.  On Wednesday I leave for the AMTA National Convention, a 5 day event with hundreds of like minded people.  It’s my little dose of inspiration. This year I am a delegate…

Are You Responsible?

Loaded question, I know.  But hear me out.  Better phrased the question is, are you responsible for marketing if you work for someone else?  Without hesitation, the answer is yes.  However, most massage therapists take a  job working for someone…

It’s All About Focus

Have you ever driven someplace and not remembered the ride?  Have you ever been giving a massage and can’t remember if you did the left arm?  Have you ever typed an email but don’t really remember actually hitting the keys…

Winner of the Game

In my opinion, the success rate of massage therapists is incredibly low.  Of course, success is different things to different people but I am talking about the kind of success that means being able to pay your bills and still…

The Money Page

My last post was about the IRS and the audit spiral. Keeping with the financial theme, I want to address a critical element of every client chart. I call it the Money Page but you can call it anything you…

The Audit Spiral

I’ve seen it too often.  Someone gets audited by the IRS and as a result of some “claimed” or misunderstood deduction, a chain reaction occurs and someone else winds up getting audited.   In our situation, this domino effect usually starts with one of…