In order to be successful in business, you must talk to people. It is black and white and there is no way around it. You can post all the advertisements you want, you can use written marketing materials at every turn but sooner or later, you have to open your mouth and talk to...
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Author ArchiveMeeting New People Makes Me NervousWorth Every Penny
Have you ever wondered if your services are “worth” it? Before you fly off the handle, hear me out. I will go out on a limb here and say that I think everyone, at least at some point, has had a less than perfect massage experience. You know the kind. The therapist seems to... Fuel The Fire
Just back from the AMTA National Convention, I am jazzed up and ready for business. There’s nothing like being with 1400 like minded people to help excite me about my profession and my practice. I had the opportunity to be a delegate for the House of Delegates (HOD). A political process, the HOD is... Will You Be There?
I am so excited… I can hardly stand it. On Wednesday I leave for the AMTA National Convention, a 5 day event with hundreds of like minded people. It’s my little dose of inspiration. This year I am a delegate for New York. That means I will be involved in the politics of the... Do What You Love; Love What You Do
Are you still happy with your career choice? If not, maybe it’s time for a change. Or at least, maybe it’s time to liven things up a bit. Did you know that if you don’t like what you do, your hands will give you away? That’s right. Unhappiness is transparent. I had a massage... Are You Responsible?Loaded question, I know. But hear me out. Better phrased the question is, are you responsible for marketing if you work for someone else? Without hesitation, the answer is yes. However, most massage therapists take a job working for someone else because they don’t want to do any marketing or feel it isn’t their... It’s All About Focus
Have you ever driven someplace and not remembered the ride? Have you ever been giving a massage and can’t remember if you did the left arm? Have you ever typed an email but don’t really remember actually hitting the keys or what you wrote? If you are honest, you’ve said yes to at least... Winner of the Game
In my opinion, the success rate of massage therapists is incredibly low. Of course, success is different things to different people but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings. All too often I hear my colleagues... The Money PageMy last post was about the IRS and the audit spiral. Keeping with the financial theme, I want to address a critical element of every client chart. I call it the Money Page but you can call it anything you like. In a nutshell, it is the page that keeps track of your charges... The Audit Spiral
I’ve seen it too often. Someone gets audited by the IRS and as a result of some “claimed” or misunderstood deduction, a chain reaction occurs and someone else winds up getting audited. In our situation, this domino effect usually starts with one of our clients being audited. For example, Mr. Smith claims that he has a $5000... |