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Author Archive

How’s Your Nest Egg?

July 22, 2012
By
How’s Your Nest Egg?

Maybe it’s because I am getting closer to retirement but I have started paying a lot more attention to my investments and retirement accounts lately.  Put the economy aside for a minute; that has nothing to do with today’s post.  What I want to bring to the forefront is saving for the future.  If you...
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Posted in Personal Finance, Practice Management | 1 Comment »

Time For A Raise

July 8, 2012
By
Time For A Raise

One of the things that makes our profession different from others is the concept of a pay raise.  It doesn’t look the same as the corporate American pay raise and usually doesn’t feel the same.  When my friends talk about a “cost of living” increase or better yet, a 5-7% raise, I smile and congratulate them.  But...
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Posted in Business, Practice Management | 1 Comment »

Turning A No Into A Yes

June 24, 2012
By
Turning A No Into A Yes

Potential clients can be resistant to saying “yes” to a massage appointment, especially if you are an unknown quantity.  The relationship between a therapist and a client is so important that unless initially comfortable, a “no” can be the first thing out of their mouth.  A negative response is almost never set in stone...
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Posted in marketing, Practice Management | No Comments »

You Can’t Buy Ethics

June 10, 2012
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You Can’t Buy Ethics

I rarely mix my personal life with business but today’s situation warrants a post.  My husband came home with a lot of cash today.  He is a freelance boat captain and had just completed a delivery up the east coast.  Upon presentation of his invoice, his client peeled off several thousand dollars in cash for...
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Posted in Business, Ethics, Practice Management | No Comments »

When Has Your Past Passed?

May 4, 2012
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When Has Your Past Passed?

Searching for a job means a resume.  Whether you send it via postal service, email or link it to a third party, online site, the information is the same.  When you are fresh out of school, your education is the highlight.  Student clinics and internships are often the only “massage life” you have and the...
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Posted in Business, Education & Seminars, Professional Association | No Comments »

Giving Back

April 29, 2012
By
Giving Back

Like most massage therapists, you probably belong to a professional association.  And like most massage therapists, you probably joined for the liability insurance.  But there is so much more and if you don’t take advantage of the perks, you’re missing the point.  Repeatedly I recommend the business resources of these associations to my consulting...
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Posted in Professional Association | No Comments »

Spring Fever

April 15, 2012
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Spring Fever

If there is such a thing as “spring fever”, I’ve got it.  With a mountain of work on my desk, articles to write, clients to see and family obligations tugging at me, all I want to do is run outside and let the sun touch my translucent skin.  I feel like calling in sick to...
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Posted in Self care | No Comments »

Mirror Mirror

April 6, 2012
By
Mirror Mirror

This is a visual profession.  That means your appearance matters a lot.  Consumers want to “see” their massage therapists.  A visual assessment is often a determining factor in choosing a therapist, even over skill set.   In fact, studies show that advertising with a photograph is more effective than without.  It is not important to be beautiful or...
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Posted in marketing | 1 Comment »

But I’m Not Better Yet

March 4, 2012
By
But I’m Not Better Yet

Have you had the client who after a 60 minute massage is still complaining that their pain hasn’t been relieved?   You know the type; tough to please, always wants more and then complains that you haven’t “fixed” them.  Of course the snappy, sarcastic retort is, “You didn’t get this way in an hour; you...
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Posted in Business, Patient Education | 3 Comments »

Are You Finally Ready?

February 19, 2012
By
Are You Finally Ready?

“The thing always happens that you really believe in; and the belief in a thing makes it happen.” – Frank Lloyd Wright (1869 – 1959) What a great quote.  Another one of my favorite lines is “What you focus on, expands” but I am not sure who said that one.  Both of those are...
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Posted in Business | No Comments »

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