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resources ABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK |
Author ArchiveHow’s Your Nest Egg?
Maybe it’s because I am getting closer to retirement but I have started paying a lot more attention to my investments and retirement accounts lately. Put the economy aside for a minute; that has nothing to do with today’s post. What I want to bring to the forefront is saving for the future. If you... Time For A Raise
One of the things that makes our profession different from others is the concept of a pay raise. It doesn’t look the same as the corporate American pay raise and usually doesn’t feel the same. When my friends talk about a “cost of living” increase or better yet, a 5-7% raise, I smile and congratulate them. But... Turning A No Into A Yes
Potential clients can be resistant to saying “yes” to a massage appointment, especially if you are an unknown quantity. The relationship between a therapist and a client is so important that unless initially comfortable, a “no” can be the first thing out of their mouth. A negative response is almost never set in stone... You Can’t Buy Ethics
I rarely mix my personal life with business but today’s situation warrants a post. My husband came home with a lot of cash today. He is a freelance boat captain and had just completed a delivery up the east coast. Upon presentation of his invoice, his client peeled off several thousand dollars in cash for... When Has Your Past Passed?
Searching for a job means a resume. Whether you send it via postal service, email or link it to a third party, online site, the information is the same. When you are fresh out of school, your education is the highlight. Student clinics and internships are often the only “massage life” you have and the... Giving Back
Like most massage therapists, you probably belong to a professional association. And like most massage therapists, you probably joined for the liability insurance. But there is so much more and if you don’t take advantage of the perks, you’re missing the point. Repeatedly I recommend the business resources of these associations to my consulting... Spring Fever
If there is such a thing as “spring fever”, I’ve got it. With a mountain of work on my desk, articles to write, clients to see and family obligations tugging at me, all I want to do is run outside and let the sun touch my translucent skin. I feel like calling in sick to... Mirror Mirror
This is a visual profession. That means your appearance matters a lot. Consumers want to “see” their massage therapists. A visual assessment is often a determining factor in choosing a therapist, even over skill set. In fact, studies show that advertising with a photograph is more effective than without. It is not important to be beautiful or... But I’m Not Better Yet
Have you had the client who after a 60 minute massage is still complaining that their pain hasn’t been relieved? You know the type; tough to please, always wants more and then complains that you haven’t “fixed” them. Of course the snappy, sarcastic retort is, “You didn’t get this way in an hour; you... Are You Finally Ready?
“The thing always happens that you really believe in; and the belief in a thing makes it happen.” – Frank Lloyd Wright (1869 – 1959) What a great quote. Another one of my favorite lines is “What you focus on, expands” but I am not sure who said that one. Both of those are... |
