Author Archive

The massage field has been going through an identity crises for decades and I’m not sure how much progress we’ve made. There seems to be a strong division between those who want to see the profession fully integrated into the medical world and those who don’t. Frankly, I think both worlds can co-exist. The...
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Another celebrity is in the news. On January 3, 2011, the NY Daily News posted an article about football player Brett Favre being charged with sexual harassment. Favre, the Jets and Lisa Ripi (Jets massage therapy coordinator) are all being sued by two massage therapists, Christina Scavo and Shannon O’Toole, because they claim they...
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In my last blog I talked about the importance of retailing and how sampling builds sales and customer satisfaction. Today I want to explore the types of products to sell. One of the major tenets of product sales is to sell items you directly use in your practice. Products that fall into this category...
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Recently I went to breakfast with a friend of mine. We hadn’t seen each other in a while and were busily catching up on all things personal and professional. I was sharing about how one of my big current projects is educating practitioners on incorporating product sales into their practices. In my coaching practice,...
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First there was Black Friday, then Cyber Monday. This year, November 27th is the first ever Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday is a national movement to drive shoppers to local merchants across the U.S....
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Last night I watched an episode of “The Good Wife.” The story line was about the process the law firm went through in determining whether they would represent a massage therapist who wanted to sue a Nobel Peace Prize winner for sexual assault. Does this sound at all familiar? I am sure the episode...
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In 2009 President Obama signed into legislation the Credit Card Accountability, Responsibility and Disclosure Act of 2009 (Card Act). The final phase went into effect Sunday, August 22, 2010. While the stipulations of this act can protect you personally, this Act may impact your business in terms of time and costs. For business owners,...
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Every week I come across numerous contests for business owners with prizes ranging from money to products to services (such as business consulting).  While most of them don’t grab my attention, the one from Vistaprint did. Vistaprint is holding a Make An Impression Contest. Here is their announcement: How do you impress your customers?...
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I seem to be enmeshed in musical metaphors lately. In Jerry Kennedy’s blog titled, “Why Being a Non-Conformist Is Great for Your Business,” he talks about non-conformity and the importance of being true to yourself. So many of us play it safe, particularly in the name of credibility and acceptance. Kennedy shares how he’s...
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Recently I went to hear a friend’s band (Episodes) play at a local bar. Their music is basically classic rock, indie and some folk rock. The music was great and everyone enjoyed it. The majority of the people in the room were friends of the band. After about an hour, the “cover band” Recovery...
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