Therapists ask me all the time if they should discount their services to get more clients…
My advice back is “it’s always better to offer a gift with purchase instead, when you can.”
Which is Better?
Discount Price or Gift With Purchase?
Look at the image …
Who would have thought even HUGE industrial airports compete with each other for clients.
As you can see here is Oakland, California airport (OAK in travel industry lingo) competing with SFO (San Francisco) airport by offering FREE parking when passengers fly to Hawaii or Europe.
The airports know that the cost of parking is a consideration for passengers when choosing flights and does affect their choice of where they will fly from.
In the Wellness industry, our guests also are making buying decisions:
Clients consider who to choose for their service, and marketing studies have shown that providing a gift with a purchase is a great way to entice a client to say yes.
If you look at the cosmetic industry — they are famous for “Get a free travel-size bronzer, lipstick, and make up bag, valued at $23 when you spend $45 or more…”
Click Here to read more and see some examples that my wellness center offers as our gifts with purchase…