One thing that we help our clients to do is create GREAT offers! No matter what type of marketing tool you are using 99% of business owners make the same mistake. They do not have a strong Call to Action in their marketing!
So, what is a Call to Action? That is where you tell people what you want them to do next! Whether it is in a Facebook post, a tweet, a You Tube video, or a Pin, be sure you tell your audience what you want them to do next! Go to your website, like your page, watch a video, read your blog, subscribe here, register, etc… Whatever your end result you are wanting be sure to include that in your message!
So, you can’t just lead with a Call to Action you need to build up to it by developing the relationship. How do you do that? Well start by giving them a compelling reason of why they want to do it! Start by offering a solution to a problem they are having and how your product fulfills that solution. Then tell them what do next and why they do it and how they are to do it. Remember to keep it simple, not too wordy, just a couple of highlights to win their trust. Make sure your marketing pieces follows this outline and you should see positive results from your efforts.
If you need more help developing marketing pieces either on line or off line. Here is your Call to Action. Send me an email firstname.lastname@example.org we can set up to have a conversation how to create GREAT Call to Actions with your marketing. I would love to help you!
All my best,