Let’s Talk Logos!
Because companies will often develop marketing strategies focused at creating a logo that will not only become an instant memory trigger but also a long term, burn in your brain association that you will never forget. Having a good logo is important to any business. For instance Apple, Coco-Cola, Google, IBM, Pepsi, Nike, Adidas and Yahoo! have all proven themselves by utilizing a logo design that has revolutionized the world. Let’s face it their logos leave a lastly impression with all of us.
I do not want to seem as though I am picking on any one so I’m not going to share any names however 4 of 7 new clients that we are working with seemed to struggle with what a logo was. Example of what I mean. When I asked for their logo to create a custom Facebook page what I was emailed was an image. No text, no business name, no tag line, just a picture of an object.
It dawned on me if 4 out of 7 business owners didn’t have a clear definition of a logo maybe others needed a little help too. The reason a logo is so important is because logos help customers identify a business.