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Archive for January, 2012

Proposed Legislation Takes MTs Out of the Insurance Loop

January 30, 2012
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Florida SB 1860,  introduced on January 17 by Senator Negron, will remove the right of massage therapists and acupuncturists to bill PIP (Personal Injury Protection) insurance for those who have been injured in auto accidents. I don’t have any statistics regarding how many FL therapists currently file these types of claims, but based on...
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Posted in Billing & Insurance, Business, General Massage, Politics & Government, Practice Management | 3 Comments »

The Best Shape Of Your Life

January 22, 2012
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The Best Shape Of Your Life

I don’t have to tell you how physically demanding this profession is.  Standing on your feet all day, leaning over, lunging, holding heavy arms and legs, sometimes sacrificing your alignment to benefit someone else’s body…. not to mention the strain on thumbs, wrists, elbows, fingers, shoulders….it can add up to aches at the end of...
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Posted in Health & Wellness, Self care | 2 Comments »

Legislative Hullabaloos in WV and TN

January 21, 2012
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As usual, the opinions on my blog are my opinions and not to be construed as the opinions of anyone else. I  haven’t had much to say on the legislative front for a few months…when the legislators go home for the summer, not much is happening; then there tend to be shorter sessions in...
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Posted in Billing & Insurance, Business, General Massage, Health & Wellness, Politics & Government | No Comments »

Welcoming The Year Of The Dragon: Business Tips From The Far East

January 20, 2012
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Welcoming The Year Of The Dragon: Business Tips From The Far East

I read this great blog the other day by Elish Bul-Godley. I got permission to repost it, so here it is: Did you know January 23rd 2012 heralds in the year of the Water Dragon? Even if you’re not the superstitious type well-versed in Fengshui, you could draw some business insights from the magical...
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Posted in Business, marketing | 1 Comment »

Are You Asking the RIGHT Questions?

January 19, 2012
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Are You Asking the RIGHT Questions?

I have a story to share with you. While on the phone with a client (a Massage Therapist) we are working on her content for her brand new website. At the end of our meeting time, I asked “do you have any other questions about what we discussed today or our work together?” And...
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Posted in marketing, Marketing / Office / Staff, Social Media | 4 Comments »

E-mail Etiquette 101

January 17, 2012
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I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there. And I’m wading through a field of spam. I have...
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Posted in Business, Ethics, General Massage, Health & Wellness, marketing, Marketing / Office / Staff, Other Topics, Practice Management, Social Media | 1 Comment »

Selling Yourself Short

January 12, 2012
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Selling Yourself Short

What is wrong with the following statement? FIRE!!!! Ready…aim. It seems silly, counter intuitive and even dangerous to get such important steps this badly out of order. You would not do it with a rifle, why would you do it with your business? Sometimes we are faced with making decisions quickly in business, sometimes...
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Posted in Acupuncture & Acupressure, Billing & Insurance, Business, Education & Seminars, Ethics, General Massage, marketing, Marketing / Office / Staff, Patient Education, Practice Management, Social Media | 1 Comment »

The 5 P’s of Success

January 11, 2012
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The 5 P’s of Success

January typically is the time when people re-evaluate their lives in general and their career in particular. Before you finalize your goal setting for the year, check out the January 2012 newsletter from Strategy 1 based out of Tucson, Arizona. It discusses the formula for success and planning is just one step. Many people...
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Posted in Business, marketing | 1 Comment »

Here’s the Plan

January 8, 2012
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On any given day on my FB page, there will be massage therapists who are excitedly reporting an increase in their practice, talking about the big day or big week they just had, or some other joyful news related to their business. On any given day, there will also be someone posting that they’re...
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Posted in Business, Community Service, General Massage, marketing, Practice Management | No Comments »

Who Runs The Show?

January 8, 2012
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Who Runs The Show?

Staffing issues abound.  By far, it is the number one complaint of employers and the reason I am most contacted for consulting.  It goes something like this.  You have a successful practice and are turning away business.  You decide it is time to branch out, hire someone and take a cut of building someone...
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Posted in Business, Marketing / Office / Staff, Practice Management | 3 Comments »

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