It is so true…If your practice has stagnated and you are sitting by and wishing it would pass and things would get better, then you are standing still. The longer you stand still, the further back behind the curve you will become. Ultimately, being complacent is counterproductive, and HOPING things will soon turn will most assuredly leave you looking at your bottom line and wondering how many shades of RED your accountant actually knows.
So STOP IT already! Stop saying , “Oh the Economy is so bad, I hope the government gets it straightened out soon!” and “ Those dang Oil guys, raising the prices every other day…. How am I supposed to make a living?”, or the ever popular, “ I hope I can tough it out long enough to keep my practice, I may have to go get a “real job” in the meantime until the economy turns.” Candidly, I think that is just a whole bunch of bull. But then I am not one to go quietly into that good night either. If I do not like my circumstances, I do all in my power to change them. It could mean more of my free time is invested in making my situation better, but it is worth it to me because it is an INVESTMENT in ME. I won’t let someone tell me, “You can’t (insert project or idea here) because of blah blah blah…… “ When I hear the words “You Can’t”, my mind immediately says “Either you can get in the boat and sail with me, or you can stand on the shore and wave.!”
I really think you can make your own reality. YES things are slung at you daily that make you duck and dodge to avoid pitfalls, however this does not mean you give up trying to do more, be better, grow your own self worth or that of your practice.
If you have fewer clients, and they are not rebooking…CALL THEM! Find out why! Is it a money issue, a time issue, something you may have done, something they may have perceived incorrectly, a change in job, family issue? Whatever the cause, find out! If it is something you can change, such as your availability, your rates, or anything else in your power to change, make the change, get the client back. If you don’t, someone will.
If your business is steady, but you want to expand and grow, START! Maybe you want to add retailing to add black ink to the bottom line. If so, CALL SOMEONE FOR QUOTES AND IDEAS! Maybe you want to add another room or two, or perhaps even expand your menu offerings. START! Get online, research, look at the costs involved, make a plan and just do it. Perhaps the change you are looking to make is that of moving your business to save overhead. START! Call other places where you might like your business to be, then get rental quotes. The market is so pliable right now in terms of rent structures and other perks, the chances are you can stay where you are and have your rent reduced simply by showing the new quote to your landlord! No one wants to lose a thriving business.
If you need new clients, get out and let your community know you exist! Flyers, Business Cards, Community Events, Chamber of Commerce, Charity Events, all are great resources for getting out into the community and letting folks know who you are.
I am not trying to tell you things are not challenging. They are for EVERYONE. What I AM trying to tell you is you do not have to take it lying down. DO SOMETHING! FIND SOMETHING! MAKE CONTACTS! GET OUT OF YOUR COMFORT ZONE! Do something to better your circumstances. Because standing still in the middle of the highway when others are driving and improving their practice and zooming in all directions all around you is just as dangerous for your practice as it would be for you! So find some inspiration, get some marketing advice, make a plan, and BUILD your business.