In The Afterglow…

One week after the first ever American Massage Conference, and I am still trying to wrap my mind around what happened last week!

In Atlanta, Georgia, there was a shift…A shift in thinking, a shift in doing, a shift in energy, and a shift in being. The weekend was filled with amazing education with classrooms at standing room only capacity, and educators that are rock stars in their field.
The energy of the event was high, and filled with unity and camaraderie unlike anything I had been part of before. The sense of community was palpable in the air, and people took time to share of themselves with one another.

I think this is in part because of the strength of social media, and the need for people to interact not only online, but in person. The Friday Facebook Pirate Party, hosted by our Beloved Cap’n Phil Mattison, and sponsored by Core Products and Tom Heidenberger of Bon Vital was the talk of the show! People who are “friends” on Facebook had a great opportunity to network and meet face to face many the people they know and follow in the industry. There were prizes, contests, give aways, and more, and it was one of the many shining highlights of the show. For me, this event brought into clear perspective the need we all have to be among peers, despite differences in opinion, belief, philosophy, economic standing, or any other thing that can divide us. At this party, we were all “friends”, whether we had ever met in person before or not.

This speaks to the human desire to be a part of something; something bigger than just themselves. It is to be part of ONE in which we all belong. We are ONE community, working to make the world a closer, more united body. We are here to preserve that which is precious. This includes many things, but focuses on our planet, our community, our industry, interpersonal relationships and our humanity.

All of the event sponsors, educators, vendors, attendees and volunteers have my unending thanks for rolling the dice on a new concept in conferencing. The ONE Concept Conferencing methodology, being an untried model, could have had some interesting reception in the community. To be the “FIRST” to do anything is both brave and foolish… but in order to accomplish a thing, someone has to go first. THANK YOU for seeing the value in the concept and for being supporters of our first volley. It is because of YOU that YOUR conference was a success with the following being our final breakdown of attendance.

The numbers are IN…..1615

838 Paid registrants
149 Volunteers
266 student registrations
212 Vendors/Presenters/Staff
150 (app) unregistered walk ins

So with these results I think it is important to let you know we also hit the demographic we hoped to reach. Through the amazing marketing efforts of MPA Media, the ABMP, Massage Warehouse, our Educators and the AMC, we were able to draw significant numbers of people who had never experienced a trade show before, and who were new to our massage community. This gave them an opportunity to see what the market and community can offer them, and it gave vendors an opportunity to reach brand new potential clients. This is a wheel that continually turns, and bringing the newest members of our massage community to the AMC was one of our goals.

Plans are already in the works for our SAN DIEGO event, April 20-22, 2012 at the Town and Country Resort. You can expect more incredible networking opportunities, more stellar education, more fun, more fellowship, and more surprises!

Thank you for making this event so memorable, and we are ready for round two!!!

7 comments for “In The Afterglow…

  1. Lisa
    May 28, 2011 at 7:23 AM

    The future’s so bright-we have to wear shades! We are so blessed to have so much talent, commitment and magic in our profession.  Can’t wait until April in CA!!

  2. May 27, 2011 at 3:09 PM

    You are so right on the money Angie saying a shift had happened.  After so many years of attending  trade shows one thing that AMC had that I feel had been lost at other shows was the energy, excitement and fun!   And not just by  one group at the show, but I felt all  parties involved from the vendors, educators, students, staff to the attendees, everyone was engaged and connected to helping drive the success of the event.  That made a real difference, you could tell that people had invested time and thoughts into making sure that all perspectives were considered.  So many times an organization will focus strictly one portion of the event and thereby someone is usually left feeling unhappy.  Some shows focus on the vendors or educators or socializing, or attendees and this show has set a standard that I think others will want to mimic.  In my option because all parties involved joined together as 1 mind and that all perspectives had a voice and were heard that is why it was so successful.  SRB Solutions is very blessed to have been a part of this and being able to launch our company at this event.  Thank you for allowing us to be a part of it and hope to continue to do so in the years to come.  See you in San Diego 2012!

  3. Lorna Pasinato
    May 27, 2011 at 12:05 PM

    I am still in awe of the weekend! Like Laura said at the Gala, this energetic group of massage therapists in Atlanta may not have thought that they could change the world….lets wait and see what happens here! Bleesed to have grown my family over the past weeks!

  4. May 27, 2011 at 10:23 AM

    BEAUTIFULLY PUT! Wow, that about sums it up! Thank you so much for the kind words and for all your support. Angela, you and Chris are ROCK STARS and your participation in the conference made it better all the way around. =)

  5. May 27, 2011 at 10:17 AM

    I have been searching for words to describe the experience since returning and I simply can not come up with anything suitable.  You just had to be there to understand….but even those who were unable to attend will no doubt feel the “afterglow effect” from all of us who were there.I love the ONE Concept-concept.  We are ONE profession with varying interests; I am ONE professional who realizes that without all of the other “ONEs” I would have little impact; We are ONE community of individuals that can move mountains, change minds, change lives and create beautiful and significant outcomes for those we touch.But……This only works if we respect and embrace each ONEs differences, and refuse to hinder the input of anyONE and open the opportunities for everyONE.Mucho kudos to all of those who made this event possible!  Count me in for 2012!

  6. May 27, 2011 at 9:32 AM

    Thank you so much Paige! SO MUCH HAPPENED it is impossible to boil it all down into one blog post!!!! I am so glad you enjoyed your conference and I am just as excited about our next adventure in SAN DIEGO!

  7. Paige RIchey
    May 27, 2011 at 9:27 AM

    I am still trying to wrap my mind around what happened too! Looking at pictures..going threw all the things that I purchased and received for free!!!…researching products and techniques and studying all that I learned…I am so glad I came! It was so great. You guys were wonderful and really made everyone feel welcome and very comfortable. Its all I can think about!! I can’t wait till San Diego!

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