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Archive for April, 2011

Are Are Your Facebook Connections Seeing Your Posts?

April 30, 2011
By
Are Are Your Facebook Connections Seeing Your Posts?

Many people have been posting the following information on their Facebook walls or inviting people to “Events” to spread the word. Amongst the new Facebook updates is that the newsfeed setting is automatically set to show ONLY posts from people with whom you’ve recently interacted or interacted with the most (which would be limited...
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Posted in marketing | 2 Comments »

You Are What You Eat

April 29, 2011
By
Kids_Nutrition

Put down your Coke and start reading.  Yes, everyone has the morning when cheesecake or cold pizza seems like the best breakfast option.  I am no exception, and cheesecake is my favorite, but I also know that if we don’t take good care of ourselves now we will pay for it in the future.  So,...
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Posted in Body Techniques, Health & Wellness, Other Topics, Pediatrics, Research | No Comments »

Setting the Best Example

April 25, 2011
By
Setting the Best Example

Along with our framed state license and our crisp new business cards comes a staggering amount of responsibility when we enter the world of professional massage. Once the doors open to your new practice, your phone rings for your maiden mobile appointment, or your first day of work rolls around at the spa, you...
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Posted in General Massage, Oils / Aromatherapy, Patient Education | 2 Comments »

You Say To-may-to, I Say To-mah-to

April 24, 2011
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Actually, I’m from the south, where we often say “mater.” A ‘mater sandwich should be on white bread, slathered with an artery-clogging amount of mayonnaise, and eaten standing over the kitchen sink so it can run down your chin and drip appropriately. Everybody has their opinions…I’m out here regularly expressing mine, and not everybody...
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Posted in General Massage, Politics & Government | No Comments »

Are Your Fans As Loyal As Coke’s?

cocacola

            Last week I visited the Coke factory in Atlanta Georgia while on vacation. (You can see the video my daughter filmed of me sitting on their red & white-swirl couch, through link posted below) I, personally am not a soda drinker — but if given the chance, my...
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Posted in Business, marketing, Marketing / Office / Staff, Practice Management | 3 Comments »

Raw Material Costs on the Rise

April 21, 2011
By
cotton plant

Some might say, “So What, Angie? I am not a manufacturer, this will not impact me!” Ahhh,… not so! It impacts everyone, even in places you weren’t expecting! Let me share with you a quick snapshot of some of the manufacturing landscape and how it might impact your bottom line. Raw materials are the...
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Posted in Body Techniques, Business, Community Service, General Massage, Health & Wellness, Marketing / Office / Staff, Oils / Aromatherapy | 2 Comments »

My Organization is Better Than Your Organization

April 19, 2011
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The massage profession has a plethora of organizations these days. AMTA (American Massage Therapy Association) is a non-profit organization that has some executive staff at the top, a board elected by the members, and a hearty band of tireless volunteers that keep the wheels turning. AMTA has about 57,000 members. ABMP (Associated Massage &...
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Posted in General Massage, Politics & Government | No Comments »

April is Physical Fitness Month

April 18, 2011
By
April is Physical Fitness Month

Let your clients know that April is Physical Fitness Month. Encourage them to think about what they can do to improve their health–and we all know that massage certainly does that. Here are some ideas: Announce that it’s Physical Fitness Month by putting up posters in your office. Offer special incentives for clients who...
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Posted in Business, marketing | No Comments »

High Touch goes High Tech

April 16, 2011
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The price of travel, hotel and meal expenses can add huge costs on to the price of in-person education making it out of reach for some practitioners to do on a regular basis.  Fear not, technology is here to help even the most non-computer-geeks amongst us. Online learning is an awesome tool to help...
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Posted in Business, Education & Seminars | 1 Comment »

Can Attractiveness Hurt Your Business?

April 15, 2011
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Can Attractiveness Hurt Your Business?

I never would have thought I would utter the words: Can Attractiveness Hurt Your Business? But after two related instances I have to wonder. 1. We held a birthday party for a friend at our house. We surprised her by starting off the afternoon with a massage by my regular therapist. After he left,...
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Posted in Business, Ethics, marketing | 7 Comments »

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