A few years ago in the small town of Canton, NC, one of my former students excitedly opened her massage therapy practice, and within two days was cited for "massaging a member of the opposite sex." She had no idea her hometown was a throwback to the Dark Ages, and she wasn't going to...
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Archive for March, 2011Local Legislation Often A Disgrace to Massage TherapyTime’s A Tickin’
You’ve got about three weeks to file your income taxes. Hopefully most of you have done it or at least started. If not, do yourself and your accountant a favor. If you are waiting until last minute, last minute is NOW. Go home tonight and get your financial affairs in order. Don’t fall into... Look Out, It’s Time to Clean House! Maybe I am channeling my inner Martha Stewart, or maybe I am just inspired since I saw some semi-icky stuff during a massage recently, but I believe we can all use a checklist to make sure our business, practice, massage room and equipment are up to par and ready for Spring. Here are a... Marketing language tip #1: clients versus patientsWhy do so many of my clients, arguably some of the most discriminating and highest paying clients in the world, prefer to be called a “client” instead of a “patient”? Because as one of them said specifically “patient sounds as if I’m sick. I don’t like going to the doctor. Why would anyone want... Social Media Recipe
I read the following post by Shawn Hessinger and think it’s one of the best (and most enjoyable) descriptions of social media that I’ve read. I contacted him and he graciously gave me permission to repost it. Enjoy! Social Media for Your Small Business is a Piece of Cake Small businesses may know that... Texas Hold ‘EmHB 722 starts out with “relating to the regulation of massage therapists, massage schools, massage establishments, and sexually oriented businesses, providing penalties.” Do we see any legislation that starts out “relating to the regulation of bowling alleys, physician’s offices, funeral homes” etc that has to include “sexually oriented businesses?” No, we do not. Texas... Volunteering – the gift that keeps on givingI don’t know a therapist who hasn’t volunteered in some form like giving a massage at an event, as a silent auction item, as a treatment to someone in need, served on a committee or a board, or any number of the thousands of ways we volunteer in our communities every day who doesn’t... A Very Proud Day for Massage Therapy and the Foundation that Supports it
I went to a symposium on starting a clinical massage program, and a Massage Therapy Foundation Grant Recipient reunion broke out! I had the great fortune to attend the In-Depth Perspective on Starting Clinical Massage Programs, organized by Lisa Santoro, at Boston Medical Center on March 5, 2011. The presenters included pioneers in our... Results Are In
I live in a state where a board exam is necessary for licensure. The state is New York and the exam is only offered two times a year. New graduates wait up to eight weeks to sit for the exam and wait another eight weeks for results. In my opinion, this is archaic. But... If You’re Not Moving Forward, You’re Backing UpI was gratified a few days ago to see Les Sweeney, President of ABMP, and a few days later Bob Benson, the Chairman of ABMP, weigh in with the same attitude I have about this legislation. Rick Rosen, who is a former Chair of the North Carolina Board of Massage & Bodywork Therapy, former... | |||||||||