Loaded question, I know. But hear me out. Better phrased the question is, are you responsible for marketing if you work for someone else? Without hesitation, the answer is yes. However, most massage therapists take a job working for someone else because they don’t want to do any marketing or feel it isn’t their...
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Archive for August, 2010Are You Responsible?Executive Director of AMTA ResignsElizabeth Lucas, who has been the Executive Director of the American Massage Therapy Association for more than a decade, has resigned. Minimum 5 Years for Gift Certificates
In 2009 President Obama signed into legislation the Credit Card Accountability, Responsibility and Disclosure Act of 2009 (Card Act). The final phase went into effect Sunday, August 22, 2010. While the stipulations of this act can protect you personally, this Act may impact your business in terms of time and costs. For business owners,... Business ContestsEvery week I come across numerous contests for business owners with prizes ranging from money to products to services (such as business consulting). While most of them don’t grab my attention, the one from Vistaprint did. Vistaprint is holding a Make An Impression Contest. Here is their announcement: How do you impress your customers?... It’s All About Focus
Have you ever driven someplace and not remembered the ride? Have you ever been giving a massage and can’t remember if you did the left arm? Have you ever typed an email but don’t really remember actually hitting the keys or what you wrote? If you are honest, you’ve said yes to at least... NCBTMB Revokes/Suspends Diploma MillsFor over a year now, the National Certification Board of Therapeutic Massage & Bodywork has been working quietly behind the scenes to eradicate massage schools—or rather, diploma mills—that have been handing out fraudulent transcripts and diplomas, lacking any operating authority, and committing a host of other ethics violations. Since June of 2009, 11 schools... Winner of the Game
In my opinion, the success rate of massage therapists is incredibly low. Of course, success is different things to different people but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings. All too often I hear my colleagues... The Money PageMy last post was about the IRS and the audit spiral. Keeping with the financial theme, I want to address a critical element of every client chart. I call it the Money Page but you can call it anything you like. In a nutshell, it is the page that keeps track of your charges... AMTA Election Candidates Using Social NetworkingFor the first time, the American Massage Therapy Association is allowing candidates to have more than just the candidate statement on the ballot. This week, Cynthia Ribeiro, candidate for President-Elect, and Nancy Porambo, candidate for Vice-President, both turned up on my Facebook page with campaign pages. I think that's great; the candidate statements that... The Audit Spiral
I’ve seen it too often. Someone gets audited by the IRS and as a result of some “claimed” or misunderstood deduction, a chain reaction occurs and someone else winds up getting audited. In our situation, this domino effect usually starts with one of our clients being audited. For example, Mr. Smith claims that he has a $5000... | |||||||||