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In my opinion, the success rate of massage therapists is incredibly low. Of course, success is different things to different people but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings. All too often I hear my colleagues... Read more »
Tags: business planning, marketing, success Posted in Business, marketing, Marketing / Office / Staff, Practice Management | 1 Comment »
Guest Post by Angela Palmier, Principal at Resource ETC Stop it! I’m not talking about that. I’m talking about what leadership feels like through the eyes of a girl. Note I said “feel?” How many of our male leaders use that word “feel” to describe leadership? Love it or hate it, the research is... Read more »
Tags: Bodywork, career longevity, leadership, massage careers, massage education, research Posted in Education & Seminars, General Massage, marketing, Practice Management | No Comments »
I started a little firestorm a few days ago on another blog and on my FB page by posing the question, "Where does energy work belong?" I was referring to the amount of energy work that was included on the MTBOK drafts and also on the continuing ed being taught by approved providers. Read more »
Posted in General Massage, Other Topics | No Comments »
Lately many of my former students have been contacting me about job opportunities. I am thrilled they are seeking employment and happy to learn there are so many job openings. They have been detailing the job for me and then asking my advice about whether or not they should take the position. It’s a... Read more »
Tags: employment, pay scale, Taxes, value Posted in Business, Marketing / Office / Staff, Practice Management | No Comments »
Massage therapy: service industry, or health care intervention? The public isn't prepared to tell the difference. Read more »
Posted in Business, Chronic / Acute Conditions, marketing, Practice Management | 12 Comments »
The past two years have been challenging for most people. When the market tumbled, many people lost half of their savings. Jobs were lost, production fell, and houses were foreclosed. A lot of people drastically reduced their spending on anything that wasn’t crucial to survival. While the economic forecast has brightened, many massage therapists... Read more »
Tags: branding, marketing Posted in Business, Marketing / Office / Staff | 5 Comments »
We all have tight schedules and we all need to make an income. I am a staunch believe in a 24 hour cancellation policy for several reasons. It sends a message to my clients that my time is valuable. I am less likely to be cancelled on if there are financial consequences. If I am... Read more »
Tags: 24 hour cancellation polcy, missed appointment, policy Posted in Business, Marketing / Office / Staff, Practice Management | 1 Comment »
A year or two ago I had an article published in one of our trade magazines about working as a massage therapist on a cruise ship. I interviewed about 25 therapists who had this experience for the article. Read more »
Tags: cruise ships Posted in General Massage | 4 Comments »
So you are trying to decide what to call your practice. It can be maddening and all consuming. Trying to find just the right combination of words to describe what you do, your passion for the work, and your essence. How on earth can you fit all that in one line? It feels like... Read more »
Tags: business card, business planning, marketing, Massage, massage therapists, self-promotion Posted in Business, marketing, Marketing / Office / Staff | 1 Comment »
This week, some other business owners and I held our first meeting of the 3/50 Project. The basic premise of this is for everyone to choose three small businesses per month, and to cumulatively spend $50 among them. Maybe they're places you don't stop into all that often, but you'd hate to see them... Read more »
Posted in Business | 2 Comments »
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