As we enter a New Year it’s hard not take the opportunity to make some health and wellness commitments to ourselves and consider how we can support our clients to reach and maintain their commitments. By applying the KISS method (Keep It Super Simple), it helps increase the possibilities of brining those commitments to...
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Archive for December, 2009KISS in the New YearMassage To Go… PleaseMore and more people are starting massage travel businesses. Clients enjoy massages at home and less overhead is certainly very appealing. When doing a travel show, it’s important to be prepared. It requires a certain amount of readiness, as your vehicle becomes the mobile office. I have been asked about what I carry with... No more Band-Aids
There was an interesting article in today’s USA Today-(or as Stephen Colbert would say, The USA Today) entitled, Self help books offer tools, not cheerleading. In it, Deidre Donahue outlines the book publishers bonanza in self help book sales as the new year approaches. She critiques a book by Daniel Pink, Drive, that offers... Cleaning and ClearingAs 2010 approaches, I’m in the throes of one of my favorite tasks at the office: cleaning and clearing. Of course, housekeeping is done daily around here, but I’m talking about cleaning out the filing cabinets of this year’s files, clearing my desk of the last of this year’s piles, and getting ready for... It’s All About the LookThe profession of massage therapy is very visual. People want to “see” a massage therapist; there’s a level of implied trust and security that comes from meeting someone first. Time and time again, I have stressed the importance of a first impression. That applies to getting clients through the door in the first place. ... Unwrap and Claim Your Gifts
As a marketing gal, I think a lot about the concept of branding. Branding for business, and also personal branding. I guess years ago it was possible to have a true distinction between your public or work persona and your personal self. That is not the case in the world we live in today. ... Don’t Read Your Emails in the Morning“Don’t read your emails in the morning”…. I wish I could take credit for this brilliant statement but I can’t. I heard it on National Public Radio a number of years ago and it has been my motto ever since. What happens when you open up your emails first thing in the morning? If... Massage: A Life Long ProfessionYou may not have been aware when you decided to go into massage as a career that the career and professional opportunities for us as massage therapists and body workers are completely endless and can truly provide us with a lifelong profession. We can start with manual therapies and work our way towards energy... Science-Based Massage TherapyWhat do you think? Is energy work so intertwined with massage that it can't be separated, or should it be separated? Should it be allowed as entry-level massage education, or saved for continuing education? Should it even be allowed for continuing education credit? If massage is all about manipulation of the soft tissue, does... Creating Your LifeFor all the job satisfaction that comes with knowing we are making the world a better place, massage therapy is a hard way to make a living. Practitioners who work for others often have low wages and count on tips, which can be an inconsistent source of income. Sole proprietors depend on a steady... | |||||||||