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Latest StoryTop 3 “Smart Branding” Secrets for Social Media!
Wanna know the top 3 most important “Smart Branding” Secrets for utilizing Social Media tools? If you implement these 3 rules into your Social Media Marketing plan you should have tremendous success! Make it personal! Use the 80/20 rule; meaning 80% business and 20% personal when it comes to posting, tweeting, or sharing... Proposed Legislation Takes MTs Out of the Insurance LoopFlorida SB 1860, introduced on January 17 by Senator Negron, will remove the right of massage therapists and acupuncturists to bill PIP (Personal Injury Protection) insurance for those who have been injured in auto accidents. I don’t have any statistics regarding how many FL... The Best Shape Of Your Life
I don’t have to tell you how physically demanding this profession is. Standing on your feet all day, leaning over, lunging, holding heavy arms and legs, sometimes sacrificing your alignment to benefit someone else’s body…. not to mention the strain on thumbs, wrists, elbows, fingers,... Legislative Hullabaloos in WV and TNAs usual, the opinions on my blog are my opinions and not to be construed as the opinions of anyone else. I haven’t had much to say on the legislative front for a few months…when the legislators go home for the summer, not much... Welcoming The Year Of The Dragon: Business Tips From The Far East
I read this great blog the other day by Elish Bul-Godley. I got permission to repost it, so here it is: Did you know January 23rd 2012 heralds in the year of the Water Dragon? Even if you’re not the superstitious type well-versed in... Are You Asking the RIGHT Questions?
I have a story to share with you. While on the phone with a client (a Massage Therapist) we are working on her content for her brand new website. At the end of our meeting time, I asked “do you have any other questions... E-mail Etiquette 101I’ve had a few meltdowns over e-mail in the past couple of weeks. In spite of my attendance at one of Michael Reynolds‘ brilliant presentations on how to be an e-mail ninja and have a “zero inbox,” I confess I just haven’t gotten there.... Selling Yourself Short
What is wrong with the following statement? FIRE!!!! Ready…aim. It seems silly, counter intuitive and even dangerous to get such important steps this badly out of order. You would not do it with a rifle, why would you do it with your business? Sometimes... The 5 P’s of Success
January typically is the time when people re-evaluate their lives in general and their career in particular. Before you finalize your goal setting for the year, check out the January 2012 newsletter from Strategy 1 based out of Tucson, Arizona. It discusses the formula... Here’s the PlanOn any given day on my FB page, there will be massage therapists who are excitedly reporting an increase in their practice, talking about the big day or big week they just had, or some other joyful news related to their business. On any... Who Runs The Show?
Staffing issues abound. By far, it is the number one complaint of employers and the reason I am most contacted for consulting. It goes something like this. You have a successful practice and are turning away business. You decide it is time to branch... My 10 Top Predictions for 2012 Irene Diamond’s Top 10 Predictions for Health & Wellness Practitioners for 2012 I’ve been in the Health and Wellness industry for over 2 decades, since 1985. (That’s longer than some of you have been alive!) I’ve seen the industry ebb and flow, therapists thrive,... Let’s Talk Logos!
Because companies will often develop marketing strategies focused at creating a logo that will not only become an instant memory trigger but also a long term, burn in your brain association that you will never forget. Having a good logo is important to any... Resolve to Make a Difference! The last half of the 2011 just flew by. It’s a little hard to believe 2012 is already here. However, here we are, the first day of 2012 and lots of us are making resolutions on what to correct this year. I’m not. Not... Ethics Violation, or Communication Breakdown?This year I wrapped up five years of service on the North Carolina Board of Massage & Bodywork Therapy. Anyone who has ever sat on a board will probably agree with me that disciplinary hearings involving massage therapists are one of the most stressful... |
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