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Facebook Education

May 14, 2012
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Facebook Education

Facebook is finally offering support to people who want to learn how to better navigate their platform and generate results. They are providing information to help you learn the key steps for building your business on Facebook with video courses, livestream events and worksheets. Their  webinar series focuses on educating people about the latest...
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The Loss of A Great Educator

May 13, 2012
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The Loss of A Great Educator

On May 12, 2012 at 1:56 pm, Dianne Polseno left us. We have lost a dear colleague and icon in the massage industry. I have known Dianne for more than 20 years. Our first real “encounter” was when we had to share a room...
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Be More! Business-Minded Opportunities for Massage Therapists

May 10, 2012
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Be More! Business-Minded Opportunities for Massage Therapists

Post by new guest blogger Steph Lasch, LMT, CFT This is my first blog entry for the WIBB. I’m truly excited to be providing quality content here and talking about some of the things I’m passionate about, besides being a massage therapist. I love...
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3 Important Messages for Biz & Life!

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3 Important messages in this video for Biz & Life! #1. Surround yourself with as many people who support you as possible…. #2. Believe in yourself… #3. Take (calculated) risks! Click to watch a Video of man who changed his life because he tried…...
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A Betrayal of Trust

May 5, 2012
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Any time one of the major organizations in the massage field tries to fire up a project that will “advance the profession”, I get awfully suspicious. When a group of them get together to do something on the big scale, I go on full...
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When Has Your Past Passed?

May 4, 2012
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When Has Your Past Passed?

Searching for a job means a resume.  Whether you send it via postal service, email or link it to a third party, online site, the information is the same.  When you are fresh out of school, your education is the highlight.  Student clinics and internships...
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New Social Media Tool to OFFER up Customer Engagement!

May 3, 2012
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New Social Media Tool to OFFER up Customer Engagement!

Just today, Facebook added a new feature.  Referred to as offers exclusive for your business pages!  This is a GREAT new way for businesses, brands and organizations to offer discounts to their fans!    So when your fans “like” your pages they will receive your...
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Behind Closed Doors

April 30, 2012
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From the title, you might think this blog is about The Client List, the trashy new show on the Lifetime Channel that gives massage therapy a black eye. No such luck; the event I am referring to is the upcoming Leadership Summit #2, set...
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Giving Back

April 29, 2012
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Giving Back

Like most massage therapists, you probably belong to a professional association.  And like most massage therapists, you probably joined for the liability insurance.  But there is so much more and if you don’t take advantage of the perks, you’re missing the point.  Repeatedly I...
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What to Condsider When Creating a Mobile Website

April 26, 2012
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What to Condsider When Creating a Mobile Website

Mobile apps, mobile sites, mobile marketing, mobile mobile mobile… this fast paced techno age everything seems to be changing so quickly.  You may have recently completed updates to your website to find out it is completely the wrong size for mobile devices.  It can...
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CAMTC Responds to “Money Grab” Accusations from Massage Today

April 22, 2012
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Last week, Massage Today President Donald Peterson published an article entitled The CAMTC Money Grab. It cast the CAMTC in a very unfavorable light; to make a long story short, it appeared to expose excessive financial wrongdoing at the organization by stating that the...
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Winging It & Wishing?

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If you’re my ‘friend’ on Facebook, you might have seen my post about the homeless lady named Teressa who is often outside my office… I mentioned about how I was wondering whether she has the ability to make a change in her circumstances, and...
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MOCC Proposal: Dis-Organized Chaos

April 15, 2012
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I’ve been criticizing the Maintenance of Core Competency (MOCC) proposal from the Federation of State Massage Therapy Boards since the moment it landed on my radar, and I haven’t changed my mind. I think it’s a terrible plan that doesn’t serve any good purpose...
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Spring Fever

April 15, 2012
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Spring Fever

If there is such a thing as “spring fever”, I’ve got it.  With a mountain of work on my desk, articles to write, clients to see and family obligations tugging at me, all I want to do is run outside and let the sun...
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Optimizing Websites that Produce Results in 7 Steps!

April 12, 2012
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Optimizing Websites that Produce Results in 7 Steps!

  For every business owner in today’s world, your website is ONE of the primary ways your customers and potential customers are exposed to you, your brand and your products and services. I spend quite a bit of time talking about social media.  Especially...
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